📌 Core Information
🔹 Job Title: Director, Global Channel Partnerships
🔹 Company: Reddit
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Sales & Business Development
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (London or Amsterdam required)
🚀 Job Overview
Key aspects of this role include:
- Leading Reddit's Global Channel Partnership business to drive international ads revenue growth
- Building and maintaining strong relationships with C-level and VP executives at partner organizations
- Negotiating and renegotiating complex partnership agreements to align with Reddit's expansion strategy
- Expanding the partner network and identifying additional investments for growth
- Creating a culture of high performance and sales rigor at partner organizations
- Representing Reddit in the channel partner markets and speaking at key industry events
ASSUMPTION: This role requires a strategic mindset, exceptional sales acumen, and the ability to build and maintain strong relationships with external partners and internal teams.
📋 Key Responsibilities
✅ Define the playbook: Set the sales strategy and tactics for global channel partners to drive revenue growth
✅ Build and maintain relationships with C-level and VP executives at partner organizations
✅ Negotiate and renegotiate complex partnership agreements to align with Reddit's expansion strategy
✅ Expand partner network and identify additional investments for growth
✅ Build a strong sales rigor at partner organizations by setting clear targets and leading partners to exceed established revenue targets
✅ Manage, coach, and develop a team of partner managers to deliver on ambitious revenue targets and build successful partner relationships
✅ Advocate for channel partners internally and build a robust infrastructure to grow and enable partners
✅ Stay up to date with industry trends, market dynamics, and competitive landscape to identify new opportunities
✅ Collaborate with the wider International leadership team to drive scale and growth across all international markets
✅ Travel required
ASSUMPTION: This role involves a high level of autonomy and requires strong leadership, strategic thinking, and the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 12+ years of experience in digital media, with 7+ years of people management experience within digital media sales
Required Skills:
- Proven background in building complex reseller partnerships from the ground up
- Experience leading a team to sell into reseller partners with a history of exceeding revenue targets
- Customer-centric approach, strong sales mentality, and commercial acumen
- Demonstrated expertise in building and cultivating relationships with senior decision-makers at the C-Suite and VP level
- Tenacious and entrepreneurial approach to working through product, process, and client challenges
- Strong sales rigor and pipeline management
- Strong analytical and problem-solving skills
Preferred Skills:
- Prior startup or high-growth experience
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a proven track record in building and managing successful reseller partnerships, as well as strong leadership and sales skills.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Group Personal Pension Scheme with Employer match
- Private Medical and Dental Scheme
- Income Replacement Programs
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Bike to Work scheme
- Flexible Vacation & Reddit Global Days Off
Working Hours: Full-time, with flexibility for remote work on occasion
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in digital media sales, with experience in building reseller partnerships.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2005
Company Description:
- Reddit is a social networking platform that brings communities together to share, discuss, and discover content on the internet
- With over 100,000 subreddit communities, Reddit caters to a wide range of interests and topics
- Reddit generates revenue through advertising and premium memberships
Company Specialties:
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit is a well-established company in the social networking industry, with a strong focus on community engagement and user-generated content.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of International Sales
Reporting Structure: This role will manage a team of partner managers and collaborate with various internal teams, such as Sales Operations, Marketing, and Product
Work Arrangement: On-site, with flexibility for remote work on occasion
Growth Opportunities:
- Potential to expand the Global Channel Partnerships team and take on more direct reports
- Opportunity to grow into a more senior leadership role within Reddit's international sales organization
- Chance to gain experience working with a diverse range of international partners and markets
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Reddit's international ads revenue.
🌍 Location & Work Environment
Office Type: On-site, with a casual and collaborative work environment
Office Location(s): London, United Kingdom (required); Amsterdam, Netherlands (optional)
Geographic Context:
- London is a major global hub for technology, finance, and media industries
- Amsterdam is also a significant tech hub and offers a high quality of life
- Both locations offer vibrant cultural scenes, diverse communities, and excellent international connectivity
Work Schedule: Full-time, with flexibility for remote work on occasion
ASSUMPTION: Both London and Amsterdam offer attractive work environments for international professionals, with a wealth of cultural, social, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and other key stakeholders
- Final interview with the Head of International Sales or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Sales strategy and tactics for global channel partners
- Relationship-building skills and ability to cultivate strong partnerships
- Negotiation skills and ability to align partnership agreements with Reddit's expansion strategy
- Leadership and team management skills
- Industry knowledge and understanding of the channel partner ecosystem
Application Tips:
- Tailor your resume and cover letter to highlight your experience in building and managing reseller partnerships, as well as your sales and leadership skills
- Be prepared to discuss your approach to sales strategy, relationship-building, and negotiation in the context of global channel partnerships
- Demonstrate your understanding of Reddit's business model and the international ads market
ATS Keywords: Global Channel Partnerships, Reseller Partnerships, Sales Strategy, Relationship Building, Negotiation, Team Management, International Ads Revenue, Channel Partner Ecosystem
ASSUMPTION: Reddit's interview process is designed to assess candidates' sales, leadership, and strategic thinking skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Zoom or other video conferencing tools
ASSUMPTION: This role requires proficiency in CRM software, Microsoft Office Suite, and Google Workspace, as well as familiarity with video conferencing tools for remote collaboration.
👔 Cultural Fit Considerations
Company Values:
- Focus on community and user-generated content
- Encourage open and authentic conversation
- Embrace a growth mindset and continuous learning
- Foster a diverse and inclusive work environment
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Agile and adaptable approach to change
- Strong focus on results and impact
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with senior decision-makers at partner organizations?
- How do you balance the needs of both Reddit and its channel partners to create a win-win situation?
- How do you stay up to date with industry trends and market dynamics, and how do you apply this knowledge to identify new opportunities for Reddit's Global Channel Partnerships business?
ASSUMPTION: Reddit values candidates who are passionate about community engagement, open communication, and continuous learning, as well as those who can thrive in a collaborative and data-driven work environment.
⚠️ Potential Challenges
- Managing a remote team and building strong relationships with partners across different time zones
- Navigating the complexities of international partnerships and local market dynamics
- Balancing the needs and priorities of Reddit, its channel partners, and internal teams
- Keeping up with the fast-paced and ever-evolving digital media landscape
ASSUMPTION: This role presents unique challenges related to international partnerships, remote team management, and navigating a dynamic industry landscape.
📈 Similar Roles Comparison
- Compared to other Director-level sales roles, this position focuses more on building and managing reseller partnerships rather than direct sales to end clients
- This role requires a deeper understanding of the channel partner ecosystem and a more strategic approach to sales strategy and relationship-building
- Career progression in this role may follow a different path than in traditional sales roles, with opportunities to expand the Global Channel Partnerships team or take on more direct reports
ASSUMPTION: This role is unique in its focus on global channel partnerships and offers a distinct career path within Reddit's international sales organization.
📝 Sample Projects
- Developing and implementing a comprehensive sales strategy for a new channel partner in an emerging market
- Negotiating and renegotiating partnership agreements to optimize revenue growth and ensure long-term success
- Building and managing a high-performing team of partner managers to deliver on ambitious revenue targets
ASSUMPTION: These sample projects illustrate the strategic, relationship-building, and team management aspects of this role.
❓ Key Questions to Ask During Interview
- How does Reddit support its channel partners in driving revenue growth and success?
- What are the key priorities for the Global Channel Partnerships business in the first 90 days?
- How does this role collaborate with other international sales teams and internal stakeholders to drive scale and growth across all international markets?
- What opportunities exist for growth and expansion within the Global Channel Partnerships team?
- How does Reddit foster a culture of high performance and growth within its channel partner network?
ASSUMPTION: These questions help candidates understand the priorities, opportunities, and work environment for the Global Channel Partnerships business at Reddit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in building and managing reseller partnerships, as well as your sales and leadership skills
- Prepare for your interview by researching Reddit's business model, the international ads market, and the channel partner ecosystem
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
