📌 Core Information
🔹 Job Title: Director, Global Head of Creative Strategy
🔹 Company: Reddit
🔹 Location: New York City, NY
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading Reddit's KarmaLab team to drive revenue growth through creative advertising campaigns
- Collaborating with cross-functional teams to innovate systems and tools for Reddit's ads business
- Representing Reddit at industry events and cultivating thought leadership
- Attracting, retaining, and developing world-class talent within the creative strategy team
ASSUMPTION: This role requires a strategic thinker with a proven track record in creative strategy and team leadership to drive Reddit's advertising business forward.
📋 Key Responsibilities
✅ Lead and develop a global team of creative strategists to deliver business results for Reddit's advertising partners
✅ Collaborate with cross-functional teams to innovate systems, tools, and technology to drive advertising growth
✅ Represent Reddit at industry events and cultivate thought leadership in creative advertising
✅ Attract, retain, and develop world-class talent within the creative strategy team
✅ Balance competing priorities and measure global impact to drive the business forward
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to manage a global team and drive results across multiple sales channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 12+ years in digital marketing, with a focus on creative strategy, and 5+ years of management experience leading large, layered teams
Required Skills:
- Proven leadership and collaboration skills
- Executive presence and ability to influence C-level stakeholders
- Strong knowledge of brand strategy, performance media, D2C, or challenger brand marketing best practices
- Exceptional analytical and problem-solving skills
- Deep understanding of Reddit, its language, and communities (a plus)
Preferred Skills:
- Global mindset with experience leading global teams
- Appreciation for the intersection of technology and creativity, with AI's capacity to drive productivity
ASSUMPTION: Candidates should have a strong background in creative strategy and team leadership, with a proven track record of driving business results in a sales-driven environment.
💰 Compensation & Benefits
Salary Range: $205,000 - $287,000 USD per year
Benefits:
- Comprehensive healthcare benefits and income replacement programs
- 401k match
- Family planning support
- Gender-affirming care
- Mental health and coaching benefits
- Flexible vacation and Reddit global days off
- Generous paid parental leave
- Paid volunteer time off
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Reddit is the heart of the internet, where millions gather for conversation and community
- With over 100,000 subreddit communities, Reddit offers a platform for every topic imaginable
- Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in its job application procedures
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit is a well-established social networking platform with a large user base and a diverse range of communities. This role will play a critical part in driving Reddit's advertising business forward.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role will report directly to the Global Head of Client Solutions and will lead the KarmaLab team
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential to grow the KarmaLab team and expand its impact on Reddit's advertising business
- Opportunity to shape Reddit's creative strategy and thought leadership in the advertising industry
- Possibility to advance within Reddit's Global Client Solutions organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Reddit's advertising business.
🌍 Location & Work Environment
Office Type: Hybrid (New York City, NY)
Office Location(s): New York City, NY
Geographic Context:
- New York City is a major hub for the advertising industry
- The office is located in a vibrant and diverse neighborhood with numerous amenities
- Reddit offers a flexible work arrangement, with remote work options available
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: This role is based in New York City, with a hybrid work arrangement that offers flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the talent acquisition team
- Interview with the hiring manager and/or other team members
- Final interview with the Global Head of Client Solutions
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Reddit's values
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Knowledge of the advertising industry and Reddit's platform
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with creative strategy and team leadership
- Demonstrate your understanding of Reddit's platform and advertising business
ATS Keywords: Creative Strategy, Digital Marketing, Team Leadership, Advertising, Reddit, KarmaLab, Global Head, Client Solutions
ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, leadership skills, and strategic thinking abilities, as well as their knowledge of the advertising industry and Reddit's platform.
🛠️ Tools & Technologies
- Reddit's internal tools and platforms
- Advertising industry-specific software and tools
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role will require proficiency in Reddit's internal tools and platforms, as well as industry-specific advertising software and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Empower the user
- Give users ownership
- Encourage self-expression
- Be open and honest
- Act independently
- Value autonomy
- Strive for objectivity
- Be responsible
- Focus on user experience
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
- Open and transparent
Self-Assessment Questions:
- Do you align with Reddit's values and company culture?
- Are you comfortable working in a fast-paced, ever-changing environment?
- Do you thrive in a collaborative, data-driven work environment?
- Are you able to balance multiple priorities and manage a global team?
- Do you have a proven track record of driving business results in a sales-driven environment?
ASSUMPTION: Reddit values a culture of empowerment, self-expression, and open communication. Candidates should be comfortable working in a fast-paced, collaborative environment and be able to balance multiple priorities.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Balancing the needs of Reddit's advertising partners with the platform's user experience
- Keeping up with the ever-evolving advertising industry and Reddit's platform
- Navigating Reddit's unique company culture and decision-making processes
ASSUMPTION: This role presents unique challenges related to global team management, balancing partner needs with user experience, and navigating Reddit's company culture.
📈 Similar Roles Comparison
- This role is unique in its focus on creative strategy within Reddit's advertising business
- Similar roles in the advertising industry may focus on media buying, account management, or creative execution
- Career paths in this role may lead to senior leadership positions within Reddit's Global Client Solutions organization or other areas of the business
ASSUMPTION: This role is unique in its focus on creative strategy within Reddit's advertising business and offers a distinct career path within the company.
📝 Sample Projects
- Developing a creative advertising campaign for a major brand launch on Reddit
- Collaborating with cross-functional teams to create an AI-driven tool for optimizing creative advertising performance
- Conducting market research and analysis to identify trends and opportunities in Reddit's advertising business
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Global Head of Creative Strategy may oversee within Reddit's KarmaLab team.
❓ Key Questions to Ask During Interview
- How does this role fit into Reddit's broader advertising strategy?
- What are the key priorities for the first 90 days in this role?
- How does Reddit support the growth and development of its employees?
- What are the biggest challenges facing Reddit's advertising business, and how can this role address them?
- How does Reddit measure the success of its advertising campaigns and creative strategy initiatives?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, and metrics for success, as well as Reddit's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative strategy work and its impact on business results
- Research Reddit's platform, advertising business, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
