📌 Core Information
🔹 Job Title: Director, Global Influencer Strategy
🔹 Company: LVMH Perfumes & Cosmetics
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, Hybrid (3 fixed days in office)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and defining global influencer brand strategy
- Managing external influencer content program and workflow
- Collaborating with creative and marketing teams for integrated campaigns
- Optimizing influencer performance using data and insights
- Leading the rollout of new brand platforms and ensuring consistent execution
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent project management skills. The ideal candidate will have a deep understanding of social platforms and a solid network of influencer talent.
📋 Key Responsibilities
✅ Develop and define the influencer brand strategy and how it fits within the integrated communication brand plans
✅ Develop influencer content strategy and manage the external influencer content program, overseeing workflow, briefing, and asset delivery
✅ Develop influencer global guidelines, frameworks, and strategies that regional teams can bring to life across key global markets in a consistent, impactful, and cohesive manner
✅ Lead the influencer content strategy, creating innovative, informative, and engaging content for brand, product, and lifestyle campaigns
✅ Use insights to iterate, optimize, and scale campaigns, building systems that make influencer performance measurable and repeatable
✅ Distribute insights and learnings regularly with internal teams via monthly reporting
✅ Collaborate with creative teams and marketing teams on 360-marketing campaigns to ensure influencer strategy is aligned with global campaigns and launches
✅ Identify and streamline synergies within Consumer Marketing and amplify brand awareness, brand desirability, customer acquisition, and engagement
ASSUMPTION: This role requires strong collaboration skills, as the candidate will work closely with various internal teams and external partners to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
Experience: 8-12+ years of experience in influencer marketing; beauty experience preferred.
Required Skills:
- Deep understanding of all social platforms from functionality to advertising products
- Strong analytical skills to evaluate content effectiveness and program performance
- Solid network of influencer talent, agents, publicists, celebrities, and other industry-related gatekeepers
- Excellent project management skills, including the ability to align internal and external partners swiftly
- Strong creative judgment and the ability to recognize engaging, on-brand content and influencers that align to our brand platform
- Proficient in influencer and social media metrics and monitoring tools (e.g., Tribe)
- Technical skills in Excel, PowerPoint
Preferred Skills:
- Fluency in additional languages
- Experience working with global teams
ASSUMPTION: Candidates with experience in global influencer marketing campaigns and a proven track record of driving results will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 USD
Benefits:
- Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
- Opportunities for networking and building relationships with LVMH Community and Network
- Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
- Free professional consultation, referrals, and counseling through the Employee Assistance Program (EAP)
- Free 24/7 confidential mental health support
- Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
- Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
- Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
- Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
- Travel & Lodging for those who can't access care
- Back-up dependent Care and Tutoring
- Fresh In-Store Discounts and Gratis
- LVMH Group Friends and Family Sales across all divisions within LVMH
- Pre-Tax Commuter Benefits through Wage Works
- Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
- Medical, dental, and vision
- 401k with Company Match + Additional Employer Contribution at eligibility
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in influencer marketing within the beauty industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics, within the broader Luxury Goods sector
Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics division)
Founded: LVMH was founded in 1987, and the Perfumes & Cosmetics division includes historic Houses and young brands with strong potential
Company Description:
- LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism, relying on the longevity and development of key lines and the boldness of new creations
- The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market
- The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses and young brands with strong potential
Company Specialties:
- Luxury perfumes and cosmetics
- Global brand management
- Influencer marketing and brand strategy
Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/
ASSUMPTION: LVMH Perfumes & Cosmetics is part of the larger LVMH group, which operates in 65 countries with over 150,000 employees. The company is known for its commitment to quality, innovation, and excellence in the luxury goods industry.
📊 Role Analysis
Career Level: Director level, reporting directly to the Global Marketing team
Reporting Structure: This role will report to the Global Marketing Director and collaborate with regional marketing teams, creative teams, and other internal stakeholders
Work Arrangement: Hybrid, with three fixed days in the office and two remote days per week
Growth Opportunities:
- Potential to grow within the Global Marketing team or explore other opportunities within the LVMH group
- Chance to work on global campaigns and influence brand strategy at a high level
- Opportunities to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the brand's global influencer strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 121 Seaport Blvd, Boston, MA 02210, USA
Geographic Context:
- New York City is a major global hub for the beauty and fashion industries
- The office is located in the Seaport District, offering easy access to public transportation and nearby amenities
- The area is known for its vibrant culture, diverse communities, and numerous job opportunities
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with state-of-the-art facilities and amenities to support employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- First-round interview with the Global Marketing Director
- Second-round interview with key stakeholders from the Global Marketing team and regional marketing teams
- Final-round interview with the Global Marketing Director and other senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of influencer marketing trends and best practices
- Ability to collaborate effectively with cross-functional teams
- Cultural fit and alignment with LVMH's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the beauty industry and influencer marketing landscape in your application materials
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
ATS Keywords: Influencer Marketing, Social Media Strategy, Global Brand Management, Marketing Campaigns, Data-Driven Decision Making, Stakeholder Management, Beauty Industry, Luxury Goods
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and cultural fit, as well as their technical skills and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing and analytics tools (e.g., Tribe, Brand24, Hootsuite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to manage influencer marketing campaigns and analyze performance data.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Pursuing the highest standards in all aspects of our work
- Creativity: Encouraging innovation and boldness in our approach to business
- Entrepreneurship: Fostering a spirit of initiative and autonomy in our teams
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Data-driven: Making informed decisions based on performance metrics and insights
- Adaptable: Embracing change and continuous learning in a dynamic industry
Self-Assessment Questions:
- How have you demonstrated excellence in your previous influencer marketing campaigns?
- Can you describe a time when you took a creative approach to solving a marketing challenge?
- How have you adapted to changes in the influencer marketing landscape, and what steps have you taken to stay up-to-date with industry trends?
ASSUMPTION: LVMH Perfumes & Cosmetics values candidates who are passionate about the luxury goods industry, committed to excellence, and eager to contribute to the company's continued success.
⚠️ Potential Challenges
- Managing a global team with varying time zones and cultural backgrounds
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Balancing the need for consistency in brand messaging with the desire for innovative and on-trend content
- Navigating the complexities of global marketing campaigns and stakeholder management
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, global environment and adapt to the unique challenges and opportunities that come with working for a large, multinational corporation.
📈 Similar Roles Comparison
- This role is similar to a Global Influencer Marketing Manager or Director of Influencer Strategy within the beauty or luxury goods industries
- Compared to other global influencer marketing roles, this position offers a unique opportunity to work with a prestigious portfolio of brands within the LVMH group
- Career progression in this role could lead to senior leadership positions within the Global Marketing team or other divisions within LVMH
ASSUMPTION: This role offers a competitive salary and benefits package, as well as significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign for a new product launch
- Conducting a comprehensive audit of the brand's influencer marketing strategy and making data-driven recommendations for optimization
- Managing a team of regional influencer marketing managers to ensure consistent brand messaging and execution across global markets
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and the opportunity to make a significant impact on the brand's global influencer marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global marketing strategy for the brand?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of managing a global influencer marketing team, and how has the company addressed these challenges in the past?
- How does the company measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
