Director, Global Paid Media and SEO

🔹 Job Title: Director, Global Paid Media and SEO

🔹 Company: Snowflake

🔹 Location: San Mateo, California, United States

🔹 Job Type: Full-time

🔹 Category: 🎯 Performance Marketing, 🔍 SEO & Content Marketing

🚀 Job Overview

As the Director of Global Paid Media and SEO at Snowflake, you'll lead a team of 12 high-performance marketers to develop and execute digital strategies that drive the company's growth in the AI Data Cloud space. You'll establish a global center of excellence for organic search, paid social, display, and paid search initiatives while driving innovation aligned with Snowflake's core business objectives. This strategic leadership role requires balancing global strategy with regional execution to maximize ROI and support the company's rapid growth trajectory.

ASSUMPTION: Based on the description mentioning "rapid growth" and the AI Data Cloud, this role appears to be part of Snowflake's expansion strategy in the competitive cloud data and AI solutions market.

📋 Key Responsibilities

✅ Establish and lead a global center of excellence for organic search, paid social, display, and paid search initiatives

✅ Develop and execute global and regional search and paid social strategies for evergreen and event-based campaigns

✅ Optimize targeting, segmentation, and performance across product categories, personas, and industries

✅ Plan, prioritize, and manage digital activation budgets across regions, countries, and channels

✅ Measure, analyze, and report digital marketing performance across all channels

✅ Collaborate with marketing intelligence teams to develop real-time dashboards and visualizations

✅ Drive digital marketing innovation through AI-driven automation and emerging technologies

✅ Partner with content and campaign teams to align digital strategies with persona-based engagement

✅ Develop and mentor a team of 12 digital marketers

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years of experience in B2B digital marketing, leading a global digital team

Skills:

• Proven expertise in Organic Search, Paid Social, Paid Search, Content Syndication, and Programmatic Display in B2B
• Strong strategic thinking and analytical skills
• Exceptional communication and interpersonal skills
• Experience in marketing intelligence and performance measurement
• Hands-on experience managing a fully in-house advertising model
• Self-starter mindset in fast-paced environments
• Ability to drive digital marketing innovation through AI and emerging technologies

ASSUMPTION: While specific education requirements aren't mentioned, this director-level position in marketing technology likely requires at least a bachelor's degree in Marketing, Business, or a related field, with advanced degrees being advantageous but not mandatory.

💰 Compensation & Benefits

Salary Range: $196,000 - $292,900

Benefits: Bonus and equity plan, medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program

Industry Comparison: This compensation range is competitive for director-level marketing positions in the tech industry in the San Francisco Bay Area, reflecting both the seniority of the role and Snowflake's position as a leader in the data cloud space.

ASSUMPTION: The compensation appears to be in the upper quartile for similar roles in the San Francisco Bay Area tech sector, based on the specialized nature of the position and Snowflake's standing as a leading cloud data platform.

🔍 Company Context

Industry Position: Snowflake is a leading cloud data platform provider, specializing in data warehousing and the AI Data Cloud, enabling organizations to mobilize their data with near-unlimited scale, concurrency, and performance.

Company Size: Large enterprise, publicly traded company (NYSE: SNOW)

Company Stage: Growth-stage technology company experiencing rapid expansion

ASSUMPTION: Company size and stage are inferred from Snowflake's public company status and the job description mentioning "growing fast" and "scaling our team." Snowflake is known in the industry as a major player in cloud data platforms that went public in 2020.

📊 Role Analysis

Career Level: Senior leadership (Director-level)

Reporting Structure: Likely reports to VP of Marketing or CMO

Team Size/Composition: Leading a team of 12 digital marketers across global regions

Growth Opportunities: Potential advancement to VP of Digital Marketing or similar executive positions as the company continues its rapid growth

ASSUMPTION: The reporting structure is inferred based on typical organizational hierarchies for director-level marketing roles. Growth opportunities are estimated based on Snowflake's rapid expansion and the strategic importance of this digital marketing function.

🌍 Location & Work Environment

Office Type: Not explicitly stated, but appears to be primarily in-office

Geographic Context: San Mateo is located in Silicon Valley, one of the world's premier technology hubs with a high concentration of tech companies and talent. The area has a high cost of living but offers excellent career opportunities and networking.

Work Schedule: Standard full-time hours, with potential flexibility common in tech industry leadership roles

Regional Considerations: The San Francisco Bay Area offers excellent opportunities for professional networking and career advancement in tech, but candidates should consider the region's high housing costs and competitive talent market.

ASSUMPTION: Work arrangement details are not explicitly stated in the job description. The assumption of primarily in-office work is based on the specified location and the collaborative nature of leading a global team, though some flexibility is common in the tech industry.

💼 Interview & Application Insights

Typical Process: For director-level positions at tech companies like Snowflake, expect multiple rounds including initial HR screening, panel interviews with marketing leadership, case studies or strategic presentations, and executive-level interviews.

Key Assessment Areas: Strategic thinking, leadership ability, digital marketing expertise across multiple channels, data-driven decision making, cross-functional collaboration skills, and track record of measurable marketing results.

Application Tips: Highlight quantifiable achievements in B2B digital marketing, experience leading global teams, and expertise in performance marketing across multiple channels. Emphasize your data-driven approach and experience with marketing intelligence tools.

ATS Keywords: B2B digital marketing, paid media, SEO, demand generation, global team leadership, marketing analytics, ROI optimization, performance marketing, marketing intelligence, paid social, paid search, content syndication, programmatic display

ASSUMPTION: These insights are based on industry standards for director-level marketing positions at enterprise tech companies, as the specific interview process is not mentioned in the job listing.

🛠️ Tools & Technologies

While not explicitly listed, this role likely requires familiarity with:

• SEO platforms (SEMrush, Ahrefs, Moz)
• Paid search platforms (Google Ads, Microsoft Advertising)
• Paid social platforms (LinkedIn Campaign Manager, Meta for Business, Twitter Ads)
• Analytics platforms (Google Analytics, Adobe Analytics)
• Marketing automation tools (Marketo, HubSpot, Eloqua)
• Programmatic advertising platforms (DV360, The Trade Desk)
• BI and visualization tools (Tableau, Looker, PowerBI)
• Marketing attribution solutions
• CRM systems (Salesforce)

ASSUMPTION: These tools are standard for enterprise B2B marketing leadership roles in the tech industry. The job description mentions developing dashboards and working with marketing intelligence teams, implying expertise with data visualization and analytics platforms.

👔 Cultural Fit Considerations

Company Values: Based on the listing, Snowflake appears to value innovation, data-driven decision making, high performance, and collaborative work across functions.

Work Style: Fast-paced, growth-oriented environment requiring strategic leadership, analytical thinking, and the ability to drive results in a rapidly evolving company.

Self-Assessment: Prospective candidates should ask themselves:

• Am I comfortable leading and developing a global team in a high-growth environment?
• Do I thrive on making data-driven marketing decisions?
• Can I effectively balance strategic thinking with hands-on execution?
• Am I skilled at building cross-functional relationships to drive business goals?
• Am I passionate about innovation in digital marketing and leveraging emerging technologies?

ASSUMPTION: These cultural elements are inferred from phrases in the job description like "high-performance," "fast-paced and rapidly evolving environment," and the emphasis on cross-functional collaboration and innovation.

⚠️ Potential Challenges

• Leading a global team of 12 marketers across different regions may involve managing diverse time zones and cultural nuances
• Balancing global strategy with regional execution needs and priorities
• Managing and optimizing significant digital marketing budgets across multiple channels and regions
• Delivering measurable ROI in a high-growth, rapidly evolving technology company
• Staying ahead of constantly evolving digital marketing technologies and best practices
• Working with multiple stakeholders across marketing, sales, and executive leadership

ASSUMPTION: These challenges are inferred from the scope of responsibilities described in the job listing and typical challenges faced in global digital marketing leadership roles at fast-growing tech companies.

📈 Similar Roles Comparison

This Director of Global Paid Media and SEO role differs from other digital marketing leadership positions in several ways:

• Compared to VP of Digital Marketing: More hands-on management of specific channels (paid media and SEO) rather than overseeing all digital marketing functions
• Compared to Director of Content Marketing: More focused on performance marketing, paid channels, and direct response rather than content creation and thought leadership
• Compared to Marketing Operations Director: More external-facing and channel-specific, rather than focused on internal marketing systems and processes
• Compared to Regional Marketing Director: Global in scope with cross-regional responsibility rather than focusing on a specific geographic market

ASSUMPTION: This comparison is based on standard marketing organizational structures in enterprise B2B technology companies.

📝 Sample Projects

• Developing a unified global SEO strategy to improve organic search visibility for Snowflake's key product categories and solutions
• Creating and implementing a cross-channel attribution model to accurately measure the impact of digital marketing investments
• Leading the design and rollout of targeted paid media campaigns for major Snowflake product launches or events
• Establishing global best practices and playbooks for paid social campaigns across different platforms and regions
• Building a comprehensive marketing intelligence dashboard that provides real-time performance insights to stakeholders
• Implementing AI-powered optimization systems to continuously improve campaign targeting and performance

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical strategic initiatives for this type of role.

❓ Key Questions to Ask During Interview

1. How does the digital marketing team collaborate with other marketing functions and sales to achieve Snowflake's business objectives?
2. What are the key performance metrics you use to evaluate the success of paid media and SEO strategies?
3. How is the digital marketing budget allocated across regions and channels, and what is the process for adjusting allocations based on performance?
4. What marketing technology stack does Snowflake currently use, and are there plans to evolve it?
5. How does Snowflake approach the balance between global strategy consistency and regional market adaptation?
6. What are the biggest digital marketing challenges and opportunities Snowflake is currently facing in the competitive cloud data market?

ASSUMPTION: These questions are suggested based on the role type and responsibilities described in the job listing and would need to be adapted based on the specific interview context and stage.