📌 Core Information
🔹 Job Title: Director, Global Product Marketing - Fragrance
🔹 Company: Sol de Janeiro
🔹 Location: New York, New York, United States (Hybrid - 3 days per week)
🔹 Job Type: Full-Time
🔹 Category: Beauty & Personal Care
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of product marketing initiatives for Perfume Mists
- Crafting and driving the strategic vision for category growth and brand advancement
- Cross-functional collaboration with Product Development, Packaging, and other teams
- Leadership and development of a team of three marketing professionals
- Representing innovation in strategic meetings with senior management and external partners
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and operational acumen to drive category growth and brand success in the global fragrance market.
📋 Key Responsibilities
✅ Manage and refine the 3-year rolling product launch calendar for core and limited edition Perfume Mists
✅ Develop and deliver exciting and breakthrough innovation concepts based on market trends, consumer insights, and data
✅ Manage cost and margin targets, and assist in setting COG and margin targets by category
✅ Oversee the product launch process from concept to market, ensuring products meet consumer expectations and brand standards
✅ Lead, inspire, and develop a team of three marketing professionals, fostering a high-performance culture
✅ Represent product innovation in strategic meetings with senior management and external partners
✅ Collaborate with global consumer engagement and creative teams to design and implement omnichannel go-to-market strategies
✅ Work closely with regional commercial teams to ensure global launches serve local market needs and consumer preferences
✅ Utilize data and analytics to identify fast-growing subcategories and trends, enhancing market share through informed strategies
✅ Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging
✅ Drive ongoing analysis of category and SKU productivity, resulting in recommendations for SKU resupport, pivots, or discontinuation
ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic planning, and operational execution to drive category growth and brand success.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent required; MBA strongly preferred
Experience: Minimum of 8 years of experience in global marketing within the beauty industry, with a strong emphasis on fragrance
Required Skills:
- Proven track record in brand-building, including ownership of product/category strategies and end-to-end execution
- Potent blend of strategic thinking, creative vision, and analytical rigor
- Demonstrated ownership mindset, able to lead programs and categories with autonomy and accountability
- Exceptional communication, presentation, and interpersonal skills
- Highly organized, with strong attention to detail and the ability to thrive in a fast-paced environment
- Collaborative team player with a positive attitude and the ability to build and nurture cross-functional relationships
- Strong leadership capabilities with experience managing and developing direct reports
Preferred Skills:
- Experience working in a hybrid or remote work environment
- Fluency in additional languages
ASSUMPTION: Candidates must have a strong background in global marketing within the beauty industry, with a specific focus on fragrance, to be successful in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $205,000 USD per year
Benefits:
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience within the beauty industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Beauty & Personal Care
Company Size: 201-500 employees
Founded: 2015
Company Description:
- Inspired by the power and warmth of the Brazilian spirit, Sol de Janeiro stands for ultimate self-love and celebration
- Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015
- The brand’s award-winning collection of body care, fragrance, and hair care is known for luscious textures, clinically proven formulations, and transportive fragrances
- Beloved by multi-generational global consumers, Sol de Janeiro is available at premium global retailers as well as on its own website
Company Specialties:
- Body care
- Fragrance
- Hair care
Company Website: soldejaneiro.com
ASSUMPTION: Sol de Janeiro is a leading global beauty brand known for its high-quality products, innovative marketing strategies, and commitment to sustainability.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: Reports directly to the VP, Global Product Marketing
Work Arrangement: Hybrid work model with three mandatory in-office days per week
Growth Opportunities:
- Potential to grow within the global product marketing team or across other functions within the organization
- Opportunities to work on high-impact projects and drive category growth
- Chance to develop leadership and management skills through team development and mentorship
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.
🌍 Location & Work Environment
Office Type: Hybrid work environment with three mandatory in-office days per week
Office Location(s): 551 5th Ave, New York, NY 10176, US
Geographic Context:
- New York City is a major global hub for the beauty industry, offering ample networking and professional development opportunities
- The city is known for its vibrant culture, diverse population, and robust job market
- New York City has a cost of living that is higher than the national average, with a competitive job market and ample opportunities for career growth
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely two days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and face-to-face interaction while also providing the flexibility to work remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Communication and presentation skills
- Industry knowledge and expertise in fragrance marketing
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Global marketing, fragrance, brand-building, product strategy, innovation, data analysis, leadership, communication, collaboration, project management, consumer insights, sustainability, market trends, team development, operational acumen, presentation skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in relevant marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Celebrate individuality and self-expression
- Embrace diversity and inclusion
- Pursue excellence in all that we do
- Collaborate and innovate
- Act with integrity and respect
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Results-driven and data-informed decision-making
- Adaptable and open to change
- Strong focus on work-life balance
Self-Assessment Questions:
- Do I embrace and celebrate individuality and self-expression?
- Am I comfortable working in a diverse and inclusive environment?
- Do I have a proven track record of driving results and pursuing excellence?
- Am I comfortable collaborating and innovating in a fast-paced, dynamic work environment?
- Do I act with integrity and respect in all my professional interactions?
ASSUMPTION: Candidates should assess their alignment with Sol de Janeiro's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a team remotely and fostering a strong team culture
- Balancing strategic planning and day-to-day operational tasks
- Adapting to a fast-paced, dynamic work environment
- Navigating a competitive global beauty market
- Managing cost and margin targets while driving category growth
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager - Fragrance or a Global Product Manager - Fragrance in other beauty companies
- However, this role offers a unique opportunity to work for a fast-growing, award-winning global beauty brand with a strong focus on innovation and sustainability
- Career path comparison: This role can lead to senior leadership positions within the global product marketing team or across other functions within the organization
ASSUMPTION: While this role shares similarities with other senior-level product marketing positions, it offers unique opportunities for growth and impact within the global beauty industry.
📝 Sample Projects
- Developing and launching a new limited edition Perfume Mist collection based on consumer insights and market trends
- Reinvigorating an existing Perfume Mist SKU through packaging redesign and marketing campaigns
- Conducting a comprehensive category review and recommending SKU resupport, pivots, or discontinuation based on data analysis
ASSUMPTION: These sample projects illustrate the strategic, innovative, and data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader global product marketing strategy and organization structure?
- What are the most significant challenges facing the Perfume Mists category, and how can this role address them?
- How does Sol de Janeiro support the professional development and growth of its employees?
- What is the company's approach to sustainability and environmental responsibility within the product lifecycle?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
