📌 Core Information
🔹 Job Title: Director, Global Social Media Influencer Strategy
🔹 Company: LVMH Perfumes & Cosmetics
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global influencer brand strategy
- Collaborating with market teams to build organic social platform strategies
- Managing influencer content program and developing global guidelines
- Leading content strategy for brand, product, and lifestyle campaigns
- Defining and managing key organic social KPIs
ASSUMPTION: This role requires a strategic thinker with a strong background in social media and influencer marketing, preferably in the beauty industry. The ideal candidate will have a proven track record in project management, creative judgment, and analytical skills.
📋 Key Responsibilities
✅ Define and implement influencer brand strategy, integrating it within integrated communication brand plans
✅ Collaborate with Eastern and Western market teams to build organic social platform strategy and identify new channels to test
✅ Develop influencer content strategy and manage external influencer content program, overseeing workflow, briefing, and asset delivery
✅ Develop influencer global guidelines, frameworks, and strategies for consistent, impactful, and cohesive execution across key markets
✅ Lead content strategy for brand, product, and lifestyle campaigns, ensuring innovative, informative, and engaging content
✅ Define and manage key organic social KPIs, providing dynamic reporting to measure campaign impact
✅ Collaborate with international market teams to ensure market needs are incorporated in organic social strategy, content development, and calendar
✅ Collaborate with creative and marketing teams to ensure all business needs are considered in influencer strategy
ASSUMPTION: The role requires strong communication, collaboration, and project management skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8-12 years of experience in social media or influencer marketing; beauty experience preferred
Required Skills:
- Deep understanding of all social platforms, functionality, and advertising products
- Strong analytical skills to evaluate content effectiveness and program performance
- Excellent project management skills
- Strong creative judgment and ability to recognize engaging, on-brand content
- Proficient in digital media and social media metrics and monitoring tools (e.g., Dash Hudson, Tribe)
- Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop & video editing skills a plus
Preferred Skills:
- Fluency in additional languages
- Experience working with global teams
- Knowledge of the LVMH group and its brands
ASSUMPTION: While not explicitly stated, proficiency in relevant software and tools is assumed to be essential for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $180,000 USD per year
Benefits:
- Training & Development and Culture
- Mental Health Support
- Paid Time Off & Flexibility
- Fertility and Family Planning
- Fresh and LVMH 'Perks' and Discounts
- Health Care
- Retirement and Additional Benefits
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level role in the beauty industry, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics, part of the LVMH group, the world's leading luxury products group
Company Size: 1,001-5,000 employees (LVMH Perfumes & Cosmetics division)
Founded: LVMH was founded in 1987, and the Perfumes & Cosmetics division includes historic Houses and young brands with strong potential
Company Description:
- LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism, with a quest for excellence, creativity, innovation, and perfect mastery of their image
- The division includes key lines and new creations, with a focus on finding the right balance between historic Houses and young brands
- Brands cultivate what makes them unique and stand out in a highly competitive global market
Company Specialties:
- Perfumes and cosmetics
- Luxury products
- Global marketing and branding
Company Website: http://www.lvmh.com/houses/perfumes-cosmetics/
ASSUMPTION: LVMH Perfumes & Cosmetics is a division of the larger LVMH group, which operates in various luxury sectors, including fashion, leather goods, wines and spirits, watches and jewelry, and selective retailing.
📊 Role Analysis
Career Level: Director level, reporting directly to the Global Marketing team
Reporting Structure: This role reports to the Global Marketing team and collaborates with Eastern and Western market teams, as well as creative and marketing teams
Work Arrangement: Hybrid, with 3 fixed days in office and 2 days remote
Growth Opportunities:
- Potential to expand influence and impact within the global marketing team
- Opportunities to work on new brand launches and platform rollouts
- Progression to senior leadership roles within the LVMH group
ASSUMPTION: This role offers growth opportunities through working on high-impact projects and collaborating with diverse teams across the globe.
🌍 Location & Work Environment
Office Type: Hybrid, with a fixed office location in New York
Office Location(s): New York, United States
Geographic Context:
- New York is a major global hub for the beauty and fashion industries
- The office is located in a vibrant, multicultural city with numerous amenities and networking opportunities
- The city offers a mix of urban and suburban living options
Work Schedule: Full-time, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the global marketing team and office culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Global Marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and innovation
- Analytical and problem-solving skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the beauty industry and influencer marketing trends
- Showcase your ability to work collaboratively with global teams
ATS Keywords: Social media marketing, influencer marketing, project management, content strategy, global marketing, beauty industry, LVMH, Perfumes & Cosmetics
ASSUMPTION: The application process may vary, and additional assessments or interviews could be included based on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: The required tools and technologies may evolve as the role and industry progress.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Creativity
- Innovation
- Perfection
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a global, collaborative work environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you possess strong analytical skills and the ability to translate data into actionable insights?
- Are you passionate about the beauty industry and staying up-to-date with influencer marketing trends?
ASSUMPTION: LVMH Perfumes & Cosmetics values candidates who align with their commitment to excellence, creativity, innovation, and perfect mastery of their image.
⚠️ Potential Challenges
- Managing multiple global teams and time zones
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape
- Balancing strategic planning with day-to-day content management and execution
- Ensuring consistent brand messaging and visual identity across various platforms and markets
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of the global influencer marketing landscape.
📈 Similar Roles Comparison
- This role is unique within LVMH Perfumes & Cosmetics, focusing specifically on global influencer strategy
- Similar roles in other organizations may have a more regional or product-specific focus
- Career progression in this role could lead to senior leadership positions within the global marketing team or other divisions within the LVMH group
ASSUMPTION: While this role is unique within LVMH Perfumes & Cosmetics, similar roles in other organizations may offer comparable responsibilities and career growth opportunities.
📝 Sample Projects
- Developing and implementing a global influencer brand strategy for a new product launch
- Collaborating with market teams to create localized content for regional social media platforms
- Managing an external influencer content program for a major brand campaign
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the opportunity to work on high-impact campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall global marketing strategy for LVMH Perfumes & Cosmetics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the growth and development of its employees in this role?
- What are the most significant challenges facing the influencer marketing landscape, and how can this role address them?
- How does the company measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader influencer marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past influencer marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
