W

Director, Growth

Wpromote
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Growth

πŸ”Ή Company: Wpromote

πŸ”Ή Location: Remote, United States

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-04-24

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving new business growth by leading sales efforts
  • Collaborating with senior leaders and internal teams to deliver tailored digital marketing solutions
  • Identifying strategic opportunities and applying Wpromote's capabilities to client needs
  • Owning the full sales cycle, from prospecting to closing
  • Representing Wpromote at industry trade shows and networking events

ASSUMPTION: This role requires a strong sales background with a focus on new business development. Candidates should have experience in sales, ideally within a marketing agency or B2B solutions environment, and be comfortable with consultative selling and strategic planning.

πŸ“‹ Key Responsibilities

βœ… Harnessing hunting skills to identify and acquire new business opportunities

βœ… Driving new business opportunities through personal selling activities, leveraging networks, and tapping into fresh leads

βœ… Owning new business relationships, identifying opportunities, and nurturing prospects to drive outcomes

βœ… Guiding the pitch team in delivering tailored solutions that resonate with prospective clients

βœ… Orchestrating the entire pitch process, ensuring key deliverables and milestones are met

βœ… Collaborating with pitch team members to enhance the strength of their content and refine their presentation delivery

βœ… Overseeing the creation of compelling pitch and sales content, ensuring materials and presentations align perfectly with prospective client needs

βœ… Partnering with Wpromote’s Executive Leadership team to ensure alignment and buy-in for major opportunities

βœ… Working closely with leading brands to understand their marketing objectives and craft customized solutions

βœ… Presenting tailored marketing strategies directly to executives and large teams, demonstrating expertise in solving complex challenges with creative, data-driven solutions

βœ… Consistently closing new business, hitting and exceeding personal revenue goals while contributing to the broader success of the sales team

βœ… Representing Wpromote at industry trade shows and networking events, expanding influence and building relationships that drive long-term growth

ASSUMPTION: This role requires strong leadership skills, excellent communication skills, and the ability to manage multiple priorities in a fast-paced sales environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Sales, Business Administration, Communications, or a related field

Experience: 7+ years of experience in sales, ideally within a Marketing Agency, SaaS, or B2B solutions, with a deep understanding of digital marketing channels and their impact on business growth

Required Skills:

  • Strong sales leadership and strategic thinking
  • Consultative selling expertise
  • Excellent communication skills, both written and verbal
  • Strong organizational skills and the ability to manage multiple priorities
  • Strong strategic planning and creative problem-solving skills
  • Ability to influence and collaborate effectively with internal and external teams
  • High energy, strong work ethic, and a positive attitude

Preferred Skills:

  • Prior experience with Force Management, Command of the Message, and MEDDIC

ASSUMPTION: Candidates should have a proven track record of success in sales, with a strong understanding of digital marketing channels and a consultative approach to selling.

πŸ’° Compensation & Benefits

Salary Range: $108,000 - $145,000 per year

Benefits:

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break
  • Flexible schedules
  • Work from anywhere options
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance
  • Annual Class Pass credits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wpromote operates in the advertising services industry, focusing on digital marketing and helping brands accelerate growth.

Company Size: Wpromote is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Wpromote was founded in 2001 and has since grown to become a top independent marketing agency.

Company Description:

  • Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands.
  • The company believes every client, including legacy enterprise brands, category leaders, and fast-growing DTCs, can maximize the business impact of media with the right outcomes-driven partner.
  • Wpromote's holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by its Challenger culture, deep business intelligence, and predictive Polaris platform.

Company Specialties:

  • Paid Search & Media
  • Creative Services
  • SEO
  • Earned Social
  • Content Marketing
  • Feed Management
  • Paid Social
  • Facebook Advertising
  • Email Marketing
  • Display Advertising
  • Strategy
  • Local
  • Mobile
  • Google Analytics Consulting
  • and Digital Intelligence

Company Website: http://www.wpromote.com

ASSUMPTION: Wpromote's focus on challenging convention and driving growth for its clients sets it apart in the advertising services industry. The company's commitment to data-driven testing and experimentation enables it to stay ahead of the rapid evolution of commerce and consumer behavior.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring a strategic and leadership-focused approach to sales and business development.

Reporting Structure: The Director of Growth reports directly to the Chief Revenue Officer (CRO) and works closely with senior leaders, partners, and internal teams to drive company growth.

Work Arrangement: This role is remote-first, with the option to work from anywhere in the United States. There may be occasional travel for industry events and client meetings.

Growth Opportunities:

  • As Wpromote continues to grow, there may be opportunities for the Director of Growth to expand their team or take on additional responsibilities.
  • The company's focus on employee development and growth provides opportunities for career advancement within the organization.
  • Wpromote's commitment to challenging convention and driving growth for its clients creates an environment where innovative and strategic thinkers can thrive.

ASSUMPTION: The Director of Growth role offers a unique opportunity to lead new business efforts and drive company growth in a dynamic and collaborative environment. Candidates should be comfortable working remotely and have a proven track record of success in sales and business development.

🌍 Location & Work Environment

Office Type: Wpromote has office hubs in El Segundo, CA; Chicago, IL; New York, NY; and Dallas, TX, but this role is remote-first, allowing employees to work from anywhere in the United States.

Office Location(s): Wpromote's office hubs are located in El Segundo, CA; Chicago, IL; New York, NY; and Dallas, TX.

Geographic Context:

  • Wpromote's remote-first culture allows employees to work from anywhere in the United States, providing flexibility and work-life balance.
  • The company's office hubs are located in major metropolitan areas, offering access to a wide range of amenities and resources.
  • Wpromote's commitment to a remote-first culture enables employees to work from home or a co-working space, depending on their preferences and needs.

Work Schedule: The work schedule for this role is full-time, typically 40 hours per week, with flexible hours and the ability to work from anywhere in the United States.

ASSUMPTION: Wpromote's remote-first culture provides employees with the flexibility to work from anywhere in the United States, offering a unique blend of work-life balance and career growth opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Talent Acquisition team
  • In-depth phone or video interview with the hiring manager
  • On-site or virtual interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Sales skills and experience
  • Strategic thinking and planning
  • Communication and presentation skills
  • Leadership and team collaboration
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your sales experience, strategic thinking, and leadership skills.
  • Be prepared to discuss your approach to consultative selling and strategic planning in the interview.
  • Research Wpromote's company culture and be ready to discuss how your values align with the company's Challenger culture.
  • Prepare examples of your past sales successes and how you overcame challenges to achieve your goals.

ATS Keywords: sales, business development, new business, strategic planning, consultative selling, leadership, digital marketing, advertising services, remote work

ASSUMPTION: Wpromote's interview process is designed to assess candidates' sales skills, strategic thinking, and leadership abilities. Candidates should be prepared to discuss their approach to consultative selling and strategic planning and provide examples of their past sales successes.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • HubSpot
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Zoom
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • LinkedIn Sales Navigator

ASSUMPTION: The tools and technologies listed are commonly used in sales roles and may be required for the Director of Growth position at Wpromote. Candidates should be comfortable using these tools and technologies and be prepared to discuss their experience with them in the interview.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Challenge Convention
  • Accelerate Growth
  • Embrace Change
  • Collaborate & Win Together
  • Be a Challenger

Work Style:

  • Wpromote's work style is collaborative and dynamic, with a focus on driving growth for clients and the company.
  • The company's remote-first culture provides flexibility and work-life balance for employees.
  • Wpromote's commitment to challenging convention and driving growth creates an environment where innovative and strategic thinkers can thrive.

Self-Assessment Questions:

  • Do you embrace change and challenge convention in your approach to sales and business development?
  • Are you comfortable working remotely and collaborating with a distributed team?
  • Do you thrive in a dynamic and fast-paced sales environment?

ASSUMPTION: Wpromote's cultural fit considerations focus on candidates who embrace change, challenge convention, and thrive in a dynamic and collaborative sales environment. Candidates should be comfortable working remotely and be prepared to discuss their approach to sales and business development in the interview.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced sales environment
  • Building and maintaining strong relationships with prospective clients
  • Adapting to changes in the market and adjusting sales strategies accordingly
  • Working remotely and maintaining a strong work-life balance

ASSUMPTION: The Director of Growth role presents unique challenges related to managing multiple priorities, building client relationships, and adapting to market changes. Candidates should be comfortable working remotely and be prepared to discuss their approach to these challenges in the interview.

πŸ“ˆ Similar Roles Comparison

  • Compared to other sales roles, the Director of Growth role at Wpromote places a greater emphasis on strategic planning and consultative selling.
  • The role requires a strong understanding of digital marketing channels and their impact on business growth.
  • Career paths for this role may include advancing to a Vice President or Chief Revenue Officer position within the company.

ASSUMPTION: The Director of Growth role at Wpromote is unique in its focus on strategic planning and consultative selling, requiring candidates with a strong sales background and a deep understanding of digital marketing channels.

πŸ“ Sample Projects

  • Developing and executing a strategic sales plan to target mid-market and large-growth brands in a specific vertical
  • Collaborating with internal teams to create tailored digital marketing solutions that address the unique needs of prospective clients
  • Leading a pitch team to deliver a compelling presentation that resonates with prospective clients and drives results

ASSUMPTION: The sample projects listed are representative of the types of projects the Director of Growth may be expected to lead at Wpromote. Candidates should be prepared to discuss their experience with similar projects and how they achieved success in their past roles.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does Wpromote support the growth and development of its sales team members?
  • What is the company's approach to working with mid-market and large-growth brands?
  • How does Wpromote measure and track sales performance and pipeline health?
  • What is the company's culture like, and how does it support a remote-first work environment?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the work environment. Candidates should be prepared to ask thoughtful and insightful questions during the interview to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through http://www.wpromote.com/careers
  • Tailor your resume and cover letter to highlight your sales experience, strategic thinking, and leadership skills.
  • Prepare examples of your past sales successes and how you overcame challenges to achieve your goals.
  • Research Wpromote's company culture and be ready to discuss how your values align with the company's Challenger culture.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.