📌 Core Information
🔹 Job Title: Director, Growth
🔹 Company: Ada
🔹 Location: Remote - Canada
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing demand generation strategy across digital and offline channels
- Managing a multimillion-dollar budget for paid media campaigns
- Leading a high-performing team responsible for campaign execution, marketing operations, and event-led growth
- Collaborating with cross-functional teams to drive impact across the funnel
ASSUMPTION: This role requires a strategic and technical leader with a proven track record in demand generation and growth marketing for B2B SaaS companies.
📋 Key Responsibilities
✅ Lead the development and execution of Ada’s lead acquisition strategy across paid digital channels, SEO/organic growth, and field marketing/event programs
✅ Allocate and optimize a multimillion-dollar budget across campaigns that align with Ada’s business priorities, ICP, and sales targets
✅ Own offline pipeline creation strategy through sponsored and hosted events (e.g., industry conferences, regional roundtables, customer roadshows)
✅ Define event success metrics and drive post-event lead capture, nurturing, and conversion programs in partnership with Revenue and SDR teams
✅ Oversee the marketing tech stack, ensuring integrations and data hygiene across platforms such as Salesforce, HubSpot, Snowflake, Looker, and others
✅ Build and iterate on lead scoring models, routing logic, and attribution models to improve conversion rates and accelerate sales cycles
✅ Analyze campaign performance and pipeline impact through real-time dashboards, cohort tracking, and attribution reports
✅ Drive continuous improvement in traffic-to-lead conversion rates through A/B testing, landing page optimization, and behavioral analytics
✅ Hire, coach, and develop a team of growth marketers and marketing operations professionals
✅ Foster a culture of experimentation, data-driven decision-making, and high performance
✅ Partner closely with Sales, Revenue Operations, and Product Marketing to align on go-to-market strategy, segmentation, and campaign execution
ASSUMPTION: This role requires strong leadership, communication, and analytical skills, as well as expertise in CRM, marketing automation, and multi-touch attribution models.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, data science, economics, or a related field
Experience: 8-10 years of experience in demand generation or growth marketing roles, with proven success in scaling pipeline for high-growth B2B SaaS companies
Required Skills:
- Proven ownership of $5M+ in external marketing spend across paid search, display, social, and event sponsorships
- Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot), with knowledge of best practices in data structure, enrichment, and routing
- Strong analytical skills with experience managing and optimizing multi-touch attribution models and reporting tools (e.g., Looker, Tableau, Snowflake)
- Experience in SEO/SEM, website conversion optimization, and retargeting strategies
- Strong leadership and communication skills, with a track record of building and mentoring high-performing teams
Preferred Skills:
- Salesforce administrator certifications (SCA, SCAA)
ASSUMPTION: Candidates with experience in B2B SaaS demand generation and growth marketing are strongly encouraged to apply. Familiarity with AI and conversational AI is a plus.
💰 Compensation & Benefits
Salary Range: $180,000 - $230,000 CAD per year
Benefits:
- Unlimited Vacation
- Comprehensive Benefits
- Wellness Account
- Employee & Family Assistance Plan
- Flexible Work Schedule
- Remote-First, In-Person Friendly
- Learning & Development Budget
- Work from Home Budget
- Access to Cutting-Edge AI Tools
- Hands-On with LLMs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Canada. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in AI customer service and conversational AI
Company Size: 201-500 employees, which means there are opportunities for growth and career advancement, but the company is still agile and innovative
Founded: 2016, with a mission to make customer service extraordinary for everyone
Company Description:
- Ada is an AI customer service company that helps enterprise companies deliver experiences people love by accelerating a businesses’ AI maturity and improving Agent performance
- Since 2016, Ada has powered 5.5 billion interactions for brands like Square, YETI, and Monday.com, saving millions of hours
- Ada is a transformation partner and platform that enables enterprise companies to deliver effortless, proactive, personalized, and instant customer experiences at scale
Company Specialties:
- Machine Learning
- Customer Happiness
- Artificial Intelligence
- Customer Support
- Chatbots
- Virtual Assistants
- Customer Experience
- ACX
- Customer Service
- ECommerce
- Automation
- Conversational AI
- Customer Experience
- CX
- and Brand Interaction
Company Website: ada.cx
ASSUMPTION: Ada is a well-established company in the AI customer service industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the VP of Marketing
Reporting Structure: This role will lead a high-performing team responsible for campaign execution, marketing operations, and event-led growth
Work Arrangement: Remote OK, with a flexible work schedule and remote-first, in-person-friendly policy
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to mentor and develop team members
- Chance to work on cutting-edge AI technology and large language models
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s success.
🌍 Location & Work Environment
Office Type: Remote-first, with an in-person-friendly policy that allows for occasional in-person collaboration
Office Location(s): Toronto, Ontario, CA
Geographic Context:
- The role is based in Toronto, Ontario, Canada, with a time zone of America/Montreal (EST)
- Toronto is a multicultural city with a thriving tech industry and a high quality of life
- The cost of living in Toronto is relatively high compared to other Canadian cities
Work Schedule: Full-time, typically 40 hours per week, with a flexible work schedule and unlimited vacation policy
ASSUMPTION: The remote-first work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Canada.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the hiring team
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Analytical skills and data-driven decision-making
- Leadership and communication skills
- Technical proficiency in CRM, marketing automation, and multi-touch attribution models
- Alignment with Ada’s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation and growth marketing experience, as well as your analytical and leadership skills
- Prepare examples of successful campaigns you’ve executed, including metrics and results
- Be ready to discuss your approach to data-driven decision-making and continuous improvement
- Research Ada’s company culture and values to ensure a strong fit
ATS Keywords: Demand Generation, Growth Marketing, B2B SaaS, CRM, Marketing Automation, Multi-Touch Attribution, Leadership, Strategic Thinking, Data-Driven Decision Making, AI Customer Service, Conversational AI
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, analytical skills, leadership, and cultural fit for the role and Ada’s company culture.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Snowflake
- Looker
- Tableau
- Google Analytics
- Marketo
- LinkedIn Ads
- Facebook Ads
- Google Ads
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will have a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ada prioritizes customer success and exceptional customer experiences
- Innovative: Ada encourages continuous learning, experimentation, and pushing the boundaries of what’s possible
- Collaborative: Ada fosters a culture of teamwork, open communication, and mutual respect
- Data-driven: Ada makes decisions based on data and analytics, continuously improving and optimizing processes
- Accountable: Ada takes ownership of results and holds team members responsible for delivering on commitments
Work Style:
- Fast-paced: Ada operates in a dynamic and fast-changing environment, requiring adaptability and agility
- Data-focused: Ada prioritizes data-driven decision-making and continuous improvement
- Collaborative: Ada values teamwork and open communication, with a strong emphasis on cross-functional collaboration
- Customer-centric: Ada prioritizes customer success and exceptional customer experiences above all else
Self-Assessment Questions:
- Do you have a proven track record of driving measurable pipeline growth in a B2B SaaS environment?
- Are you comfortable working with large datasets and multi-touch attribution models?
- Do you thrive in a fast-paced, collaborative, and data-driven work environment?
- Are you passionate about customer-centric marketing and delivering exceptional customer experiences?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Ada, with a customer-centric mindset, a data-driven approach, and a collaborative work style.
⚠️ Potential Challenges
- Managing a multimillion-dollar budget requires strong financial acumen and careful resource allocation
- Working in a fast-paced, dynamic environment can be challenging, with frequent changes and tight deadlines
- Collaborating with cross-functional teams may require navigating different priorities and perspectives
- Remote work can present unique challenges, such as maintaining work-life balance and fostering team cohesion
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on AI customer service and conversational AI, with a strong emphasis on driving measurable pipeline growth
- Compared to traditional demand generation roles, this position requires a deeper understanding of AI and conversational AI technologies
- Career progression in this role may lead to opportunities in AI customer service leadership or enterprise software marketing
ASSUMPTION: This role offers a unique opportunity to work at the intersection of AI and customer service, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive qualified pipeline for Ada’s AI customer service platform
- Optimizing a multi-touch attribution model to improve conversion rates and accelerate sales cycles
- Managing a sponsored event at an industry conference, including lead capture, nurturing, and conversion programs
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring both analytical and creative problem-solving skills.
❓ Key Questions to Ask During Interview
- How does Ada measure the success of its demand generation campaigns, and what are the key metrics used?
- What is the team structure and dynamic like within the marketing department, and how does this role fit into the broader organization?
- How does Ada foster a culture of experimentation and continuous improvement, and what are some examples of recent initiatives or projects?
- What are the biggest challenges facing the growth team in the next 12-24 months, and how can this role help address them?
- How does Ada support the professional development and growth of its employees, particularly in the marketing department?
ASSUMPTION: These questions will help you better understand the role, the team, and Ada’s company culture, ensuring a strong fit for your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation and growth marketing experience, as well as your analytical and leadership skills
- Prepare examples of successful campaigns you’ve executed, including metrics and results
- Be ready to discuss your approach to data-driven decision-making and continuous improvement
- Research Ada’s company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
