Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Broadvoice

🔹 Location: Portugal (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Portugal)

🚀 Job Overview

Key aspects of this role include:

• Leading expansion in the Iberian market through localized marketing campaigns
• Collaborating with cross-functional teams to drive demand generation, customer acquisition, and brand awareness
• Developing and executing multi-channel marketing campaigns, including digital ads, email marketing, outreach, ABM, and partnerships
• Analyzing market landscapes to identify growth opportunities and develop tailored marketing strategies
• Monitoring campaign performance and providing actionable insights to optimize ROI and meet key performance metrics

ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on execution and results. The ideal candidate will have a proven track record in B2B technology marketing, with a deep understanding of the Iberian market.

📋 Key Responsibilities

✅ Market Strategy Development: Analyze the Iberian market landscape to identify growth opportunities and develop a comprehensive marketing strategy tailored to regional needs.

✅ Demand Generation: Plan and execute multi-channel marketing campaigns to drive lead generation and pipeline growth.

✅ Content Localization: Work with internal teams and external partners to adapt content and messaging for the Iberian market while maintaining brand consistency.

✅ Performance Analysis: Monitor campaign performance and provide actionable insights to optimize ROI and meet key performance metrics.

✅ Collaboration: Partner with Sales, Product, and Customer Success teams to ensure alignment on goals and messaging.

✅ Brand Building: Increase brand visibility and establish Broadvoice as a market leader in Iberia through PR, events, and strategic partnerships.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

Experience: 3+ years of marketing experience, preferably in B2B technology, SaaS, or CCaaS industries, with a focus on the Iberian market.

Required Skills:

• Fluency in Spanish (native or near native) and strong English proficiency
• Expertise in digital marketing tools (e.g., Google Ads, HubSpot, Outreach Tools, or similar platforms)
• Strong data analysis skills to track and optimize marketing performance
• Ability to thrive in a fast-paced, global environment with a results-oriented approach
• Creativity: Innovative thinker with a knack for creating compelling, localized campaigns that resonate with the target audience
• Excellent collaboration skills with a proactive, can-do attitude

Preferred Skills:

• Experience working with remote teams
• Knowledge of the telecommunications industry

ASSUMPTION: The required skills listed above are essential for success in this role. However, we encourage candidates with complementary skills to apply, as we value diverse perspectives and experiences.

💰 Compensation & Benefits

Salary Range: The salary range for this position is €70,000 - €90,000 per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Portugal.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work arrangements
• Professional development opportunities
• Employee discounts and perks

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work outside of regular hours as needed to accommodate meetings and deadlines with global teams.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions. The benefits listed above are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Broadvoice operates in the telecommunications industry, providing cloud-based, AI-powered CX solutions for mid-market companies worldwide. The company focuses on delivering consistently exceptional customer experiences at every digital touchpoint.

Company Size: Broadvoice is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Broadvoice was founded in 2005 and has since grown to become a leading provider of unified communications and contact center solutions.

Company Description:

• Broadvoice makes it easy for companies to connect with their customers by offering cloud-based, AI-powered CX solutions
• The company focuses on customer outcomes and builds innovative technology that accelerates value faster and more simply than legacy or one-size-fits-all platforms
• Broadvoice is committed to creating an environment where employees can grow, learn, and make an impact while enjoying a balanced and fulfilling life

Company Specialties:

• Broadband
• Hosted Voice
• Sip Trunking
• Fiber Optic
• MPLS
• Ethernet over Copper
• Coax
• Unified Communications
• UCaaS
• UC
• Managed Firewall
• Cybersecurity
• Virtual Call Center
• Contact Center
• cloud pbx
• sip trunking
• voip
• and business voip

Company Website: http://www.broadvoice.com

ASSUMPTION: Broadvoice is a well-established company with a strong focus on innovation and customer success. The company values diversity, inclusion, and a sense of belonging, creating an environment where employees' contributions make a real difference.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and a proven track record in growth marketing.

Reporting Structure: The Director, Growth Marketing reports directly to the Director, Growth Marketing International Markets.

Work Arrangement: This role is remote and based in Portugal. It requires flexibility to work with global teams and accommodate different time zones.

Growth Opportunities:

• As Broadvoice continues to expand, there will be opportunities for the successful candidate to grow within the marketing organization or take on additional responsibilities
• The company offers clear growth paths, access to learning resources, and mentorship to support employees' career development
• This role provides the opportunity to make a significant impact on the company's growth in the Iberian market

ASSUMPTION: The growth opportunities listed above are subject to business needs and the candidate's performance and interests.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): N/A (remote work only)

Geographic Context:

• Portugal offers a high quality of life, with a mild climate, rich culture, and beautiful landscapes
• The country has a strong focus on technology and innovation, making it an ideal location for a growth marketing role
• Portugal's central time zone allows for effective collaboration with teams across Europe and North America

Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours. However, the candidate may need to work outside of regular hours to accommodate meetings and deadlines with global teams.

ASSUMPTION: The work environment for this role is primarily remote, with the occasional need for travel to attend company events or meet with clients and partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the hiring manager
• Final interview with the Director, Growth Marketing International Markets

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with Broadvoice values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and approach to growth marketing in the Iberian market
• Demonstrate your proficiency in Spanish and English through your application materials and interviews

ATS Keywords: Growth Marketing, Demand Generation, Content Localization, Performance Analysis, Collaboration, Brand Building, Digital Marketing, Data Analysis, Spanish Fluency, English Proficiency, B2B Technology, SaaS, CCaaS, Iberian Market

ASSUMPTION: The application process for this role may vary based on the candidate's qualifications and the company's hiring needs. The interview process may include additional assessments or interviews to evaluate the candidate's fit for the role.

🛠️ Tools & Technologies

• Google Ads
• HubSpot
• Outreach Tools (e.g., SalesLoft, Outreach, or similar platforms)
• Marketing automation platforms (e.g., Marketo, Pardot, or similar)
• CRM software (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Adaptable
• Results-driven

Work Style:

• Self-starter with a proactive approach to problem-solving
• Strong communicator with excellent written and verbal skills in both Spanish and English
• Ability to work independently and in a team environment
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of success in growth marketing, with a focus on the Iberian market?
• Are you fluent in Spanish (native or near native) and strong in English?
• Do you have expertise in digital marketing tools and a data-driven approach to campaign optimization?
• Are you a collaborative team player with a proactive, can-do attitude?
• Do you thrive in a fast-paced, global environment and have a results-oriented approach?

ASSUMPTION: The cultural fit considerations listed above are essential for success in this role. However, Broadvoice is an inclusive company that values diversity and encourages candidates from all backgrounds to apply.

⚠️ Potential Challenges

• The Iberian market may present unique cultural and linguistic challenges that require adaptation and flexibility
• Working remotely may require strong self-motivation and time management skills
• Collaborating with global teams may necessitate flexibility in working hours to accommodate different time zones
• Broadvoice is a growing company, and the candidate may need to take on additional responsibilities as the company expands

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's experience and the company's needs.

📈 Similar Roles Comparison

• This role is unique in its focus on the Iberian market and requires a strong understanding of the regional cultural and linguistic nuances
• Compared to similar roles in other regions, this position may require more frequent travel to attend company events and meet with clients and partners
• As a senior-level role, this position offers significant growth opportunities and the potential to make a significant impact on the company's success in the Iberian market

ASSUMPTION: The comparison points listed above are not exhaustive and may vary based on the candidate's experience and the company's needs.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the Iberian market, including demand generation, content localization, and brand awareness campaigns
• Analyzing market data to identify trends and opportunities, and using insights to optimize marketing performance and ROI
• Collaborating with cross-functional teams to ensure alignment on goals and messaging, and to drive successful campaign execution
• Building and maintaining relationships with key clients, partners, and influencers in the Iberian market to drive brand awareness and growth

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the candidate's experience and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy for the Iberian market, and how this role fits into that plan?
• How does Broadvoice support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Broadvoice measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does that manifest in this remote role?

ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the candidate's experience and the company's needs. However, they provide a starting point for understanding the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching the company and practicing your marketing strategy and approach to growth marketing in the Iberian market
• Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.