📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: Bullhorn
🔹 Location: Remote - NOAM
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (North America)
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation strategy for North America
- Managing a team to create multi-channel marketing programs
- Partnering with sales and marketing leadership to drive bookings targets
- Implementing world-class standard operating procedures for demand generation
- Thriving in a fast-paced, agile environment with a proven track record in demand generation
ASSUMPTION: This role requires a strategic, detail-oriented self-starter with strong analytical and relationship-building skills. Experience in Tech/SaaS companies with a multi-product go-to-market strategy is preferred.
📋 Key Responsibilities
✅ Develop and execute go-to-market plans for North American markets
✅ Create compelling multi-channel programs to generate demand and align with value propositions
✅ Measure marketing contribution and ROI to ensure campaigns support bookings targets
✅ Implement world-class standard operating procedures for demand generation
✅ Manage and build a team of marketers and BDRs, influencing and partnering across various disciplines
✅ Partner closely with key stakeholders across the marketing organization, sales leadership, and Bullhorn executives on cross-functional initiatives
ASSUMPTION: This role involves a high degree of collaboration and cross-functional work, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record in demand generation, field marketing, or campaigns roles at a similar level
Required Skills:
- Proven experience managing a team of multi-channel marketers and BDRs
- Experience working in Tech/SaaS companies with a multi-product go-to-market strategy
- Strong analytical and communication skills, with a metrics-obsessed mindset
- Ability to thrive in fast-paced settings and manage multiple projects simultaneously
Preferred Skills:
- Experience with account-based marketing (ABM)
- Familiarity with marketing automation tools and CRM systems
- Background in event marketing and business development
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing role in the US, with 5-10 years of experience)
Benefits:
- Medical, Dental, Vision
- 401(k) with match
- Unlimited planned paid time off
- Global mental health support
- On-demand learning and development
- Quarterly paid volunteer days
- Lucrative employee referral program
- Company-wide mentor program
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is an estimate based on industry standards for a Director of Marketing role in the US, with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bullhorn is a global leader in software for the staffing industry, serving over 10,000 companies worldwide.
Company Size: Bullhorn has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Bullhorn was founded in 1999 and is headquartered in Boston, MA, with offices in multiple countries.
Company Description:
- Bullhorn's core purpose is to create an incredible customer experience
- The company fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated
- Bullhorn values openness, continuous improvement, and emphasizes teamwork and accountability
Company Specialties:
- Staffing software
- Recruitment technology
- Customer relationship management (CRM)
- Applicant tracking system (ATS)
Company Website: http://www.bullhorn.com
ASSUMPTION: Bullhorn's focus on customer experience and employee development makes it an attractive option for candidates seeking a people-first culture.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Marketing and managing a team of marketers and BDRs.
Reporting Structure: The Director of Growth Marketing will report to the VP of Marketing and manage a team of marketers and BDRs.
Work Arrangement: This role is remote, with a focus on results and flexibility in working hours.
Growth Opportunities:
- Potential to expand the share of wallet within the existing install base
- Chance to influence and partner across various disciplines within the marketing organization
- Opportunity to work closely with sales leadership and Bullhorn executives on cross-functional initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and influence within the organization.
🌍 Location & Work Environment
Office Type: Remote (North America)
Office Location(s): Remote - NOAM
Geographic Context:
- Bullhorn has a strong presence in North America, with multiple offices across the continent
- The remote work arrangement allows for flexibility and work-life balance
- Bullhorn's global presence provides opportunities for international collaboration and exposure
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement may require some overlap with North American time zones for effective collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Behavioral and situational interview with the VP of Marketing
- Final interview with key stakeholders, including sales leadership and Bullhorn executives
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Analytical and metrics-driven mindset
Application Tips:
- Highlight relevant experience in demand generation, field marketing, or campaigns roles
- Demonstrate a proven track record of driving results and managing teams
- Showcase strong analytical and communication skills, with a focus on metrics and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for this role and Bullhorn's company culture
ATS Keywords: Demand Generation, Field Marketing, Campaign Management, Team Management, Analytical Skills, Relationship Building, Communication Skills, Multi-Channel Marketing, Account Based Marketing, Event Marketing, Business Development, Collaboration, Strategic Planning, Project Management
ASSUMPTION: Bullhorn's application process is likely to involve assessments of both hard and soft skills, with a focus on cultural fit and alignment with the company's core values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is likely to be beneficial for this role, as Bullhorn uses these tools to manage and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Bullhorn values employees who take responsibility for their work and the success of the company
- Energy: Bullhorn seeks individuals who are passionate, enthusiastic, and driven to succeed
- Speed & Agility: Bullhorn emphasizes quick decision-making and adaptability in a fast-paced environment
- Service: Bullhorn prioritizes exceptional customer service and a customer-centric approach
- Being Human: Bullhorn values empathy, understanding, and a human touch in all interactions
Work Style:
- Results-driven: Bullhorn focuses on outcomes and holds employees accountable for achieving their goals
- Collaborative: Bullhorn values teamwork and cross-functional collaboration
- Agile: Bullhorn embraces change and adapts quickly to new situations
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you a strong communicator with excellent written and verbal skills?
- Do you have a metrics-obsessed mindset and a proven track record of tracking marketing performance?
- Are you a self-starter who enjoys working in a team setting and collaborating with others?
ASSUMPTION: Bullhorn's company culture is shaped by its five core values, and candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the market and adjusting marketing strategies accordingly
- Meeting or exceeding bookings targets and demonstrating marketing's contribution to revenue growth
ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong leadership, effective communication, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to other Director of Demand Generation or Director of Growth Marketing positions in Tech/SaaS companies
- However, Bullhorn's focus on the staffing industry and global presence sets it apart from other companies
- Career progression may involve moving into a VP of Marketing role or taking on additional responsibilities within the marketing organization
ASSUMPTION: While this role shares similarities with other demand generation or growth marketing positions, Bullhorn's unique focus and global presence make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and engagement for a new product launch
- Implementing an account-based marketing (ABM) strategy to target and nurture high-value accounts
- Managing a team to plan and execute a virtual event or webinar series, with a focus on generating leads and driving attendance
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Growth Marketing may be responsible for, demonstrating the role's focus on strategic planning, execution, and team management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for North America?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Bullhorn support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing organization, and how does this role fit into that structure?
- How does Bullhorn measure the success of its demand generation efforts, and what metrics are most important to track?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in demand generation, field marketing, or campaigns roles
- Prepare for behavioral and situational interview questions that assess your leadership, communication, and analytical skills
- Follow up with Bullhorn after submitting your application to express your interest in the role
- Prepare for final interviews with key stakeholders, including sales leadership and Bullhorn executives, by researching the company and its products
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
