📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: HashiCorp
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 8-10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the growth marketing strategy across multiple channels
- Driving user acquisition, activation, monetization, and retention
- Collaborating with product, engineering, sales, and data teams
- Mentoring and leading a high-performing team of growth marketers
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own and evolve the company’s growth marketing strategy across multiple channels
✅ Develop programs to increase acquisition, accelerate free-to-paid conversion, and facilitate customer expansion
✅ Partner with product and engineering teams to define and optimize onboarding and PLG experiences
✅ Capitalize on resources and capabilities of new parent company IBM
✅ Use experimentation and data to improve conversion rates across key digital touchpoints
✅ Define, monitor, and report on growth KPIs and campaign performance
✅ Collaborate with sales and field marketing teams to create cohesive experiences
✅ Lead and mentor a high-performing team of growth marketers and channel specialists
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, with a strong emphasis on data analysis and interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10+ years of experience in B2B growth or performance marketing roles, preferably in SaaS or developer-focused environments
Required Skills:
- Proven track record scaling digital programs that drive measurable pipeline and revenue growth
- Expertise in modern digital growth strategies including SEO, SEM, social ads, analytics platforms, A/B testing, web technologies, and more
- Data-first approach to decision-making
- Strong cross-functional collaboration and communication skills, especially with product, sales, and data teams
- Experience hiring and developing high-performing teams
Preferred Skills:
- Experience marketing to DevOps, platform teams, infrastructure, or security personas
- Familiarity with HashiCorp tools or other open-source developer tools
- MBA
ASSUMPTION: While an MBA is not required, it may be beneficial for this role due to the strategic nature of the position and the need to work closely with senior leadership.
💰 Compensation & Benefits
Salary Range: $162,900 - $230,000 USD per year (based on location and experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO and flexible work hours
- Parental leave
- Employee assistance program
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on the company's pay transparency disclosure and industry standards for similar roles. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on multi-cloud infrastructure automation products
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2012, acquired by IBM in 2023
Company Description:
- HashiCorp provides multi-cloud infrastructure automation products, with open-source projects at their core
- Serves large enterprises and organizations of all sizes, from well-known brands to ambitious start-ups
- Enables businesses to provision, secure, connect, and run their business-critical applications worldwide
Company Specialties:
- DevOps
- Cloud adoption
- Infrastructure as Code
Company Website: http://www.hashicorp.com
ASSUMPTION: HashiCorp's acquisition by IBM may provide additional resources and opportunities for growth and collaboration in this role.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the company's growth and revenue
Reporting Structure: Reports directly to the VP of Revenue Marketing
Work Arrangement: Remote OK, with flexible work hours and unlimited PTO
Growth Opportunities:
- Potential to shape and evolve the company's growth marketing strategy
- Opportunity to work with a diverse range of teams and stakeholders
- Possibility to grow and develop the team under your leadership
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and team expansion, as the company continues to grow and integrate with IBM.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in the office
Office Location(s): San Francisco, California (101 2nd St, San Francisco, California 94105, US)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- Remote work allows for flexibility and the ability to work from various locations
- HashiCorp's remote-friendly culture fosters collaboration and inclusivity
Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and the ability to attract top talent from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the VP of Revenue Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Leadership and team management capabilities
Application Tips:
- Highlight your experience with growth marketing strategies and data-driven decision making
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past successes in driving user acquisition, activation, and retention
- Be ready to discuss your approach to team leadership and mentoring
ATS Keywords: Growth Marketing, B2B Marketing, SaaS, Product Led Growth, Digital Marketing, SEO, SEM, Social Ads, Analytics, A/B Testing, Collaboration, Team Leadership, Data Analysis, Customer Acquisition, Conversion Optimization, Performance Marketing
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their skills and experiences in growth marketing, data analysis, and team leadership.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- SEO and SEM tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Applicants should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Default to open
- Be kind
- Act with urgency
- Embrace discomfort
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and open to feedback
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you embody HashiCorp's values in your daily work?
- Can you provide an example of a time when you had to act with urgency to achieve a goal?
- How do you approach giving and receiving feedback in a team setting?
ASSUMPTION: Applicants should assess their cultural fit with HashiCorp's values and work style, and be prepared to discuss their alignment during the interview process.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution
- Managing a remote team and fostering collaboration
- Integrating with IBM's resources and capabilities
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: Applicants should be aware of the potential challenges in this role and be prepared to discuss their strategies for overcoming them.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth and customer acquisition
- Requires a strong background in data analysis and interpretation, as well as strategic thinking
- Offers significant growth potential, both personally and for the team, as the company continues to grow and integrate with IBM
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other growth marketing opportunities.
📝 Sample Projects
- Developing and executing a multi-channel growth marketing campaign to drive user acquisition
- Optimizing the onboarding and PLG experience to improve free-to-paid conversion rates
- Analyzing customer data to identify expansion opportunities and drive customer retention
ASSUMPTION: Applicants should be prepared to discuss their past experiences with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for the company?
- What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
- How does HashiCorp's acquisition by IBM impact this role and the growth marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the growth marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing, data analysis, and team leadership
- Prepare examples of your past successes in driving user acquisition, activation, and retention
- Be ready to discuss your approach to team leadership and mentoring
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
