Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Lightspeed Commerce

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-Time, Hybrid (3 days/week in office)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 8-12+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading global growth strategies to drive revenue and optimize performance
• Managing and developing three core teams: Marketing Automation, CRO, and Data
• Fostering a data-driven culture and enabling data-first decision-making
• Collaborating cross-functionally with regional leaders, product teams, and revenue operations
• Building scalable growth engines and improving conversion funnels

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of modern marketing tech stacks.

📋 Key Responsibilities

✅ Owning the strategy, performance, and leadership of three core teams: Marketing Automation, CRO, and Data

✅ Defining and executing global growth strategies that align with Lightspeed’s business goals across markets and verticals

✅ Driving the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts

✅ Owning the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns

✅ Leading CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys

✅ Partnering with BI to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement

✅ Working cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans

✅ Establishing a strong experimentation framework and test-and-learn culture within all teams under your purview

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment

Required Skills:

• Proven success in managing or scaling Marketing Automation, CRO, and/or Data teams
• Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4)
• Strong analytical mindset with a track record of leveraging data to drive marketing performance
• Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement
• Excellent communication and leadership skills, with a collaborative, global mindset

Preferred Skills:

• Experience in the POS, retail tech, or hospitality tech industries
• Bilingual in English and French
• Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices

ASSUMPTION: Candidates with experience in similar roles, familiarity with relevant tech stacks, and a strong analytical background will be most competitive for this position.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD (estimated, based on industry standards for a Director-level role in growth marketing, experience level, and location)

Benefits:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Health insurance
• Health and wellness benefits
• Possibility for transit fees to be covered
• Paid leave assistance for new parents
• LinkedIn learning
• Volunteer day

Working Hours: Full-time, with a flexible hybrid schedule (3 days/week in office)

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in growth marketing, experience level, and location. Actual compensation may vary based on qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Lightspeed Commerce operates in the Software Development industry, focusing on providing a one-stop commerce platform for merchants to simplify, scale, and provide exceptional customer experiences.

Company Size: Lightspeed has 1,001-5,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: Lightspeed was founded in 2005 in Montreal’s gay village, with an original focus on serving the LGBTQ+ community. The company has since expanded globally and serves retail, hospitality, and golf businesses in over 100 countries.

Company Description:

• Powering the businesses that are the backbone of the global economy
• Transforming and unifying online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks
• Founded in Montreal, Canada, and dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD)

Company Specialties:

• Point of Sale
• Retail
• Software
• POS
• iPad
• eCommerce
• Multi-Store
• Multi-Store Pro
• Cloud POS
• Lightspeed Retail
• Lightspeed Restaurant
• Omnichannel
• Loyalty
• Delivery
• Payments
• ePOS
• eCommerce
• Restaurant software
• Retail software

Company Website: https://www.lightspeedhq.com/

ASSUMPTION: Lightspeed’s extensive experience and global presence provide a strong foundation for growth and innovation in the commerce industry.

📊 Role Analysis

Career Level: This role is at the Director level, requiring a high degree of strategic thinking, team management, and cross-functional collaboration.

Reporting Structure: The Director, Growth Marketing will report directly to the Chief Marketing Officer (CMO) and oversee three core teams: Marketing Automation, CRO, and Data.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 3 days per week and remotely for the remaining 2 days.

Growth Opportunities:

• Leading and developing a high-performing global team across Marketing Automation, CRO, and Data
• Collaborating with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans
• Establishing a strong experimentation framework and test-and-learn culture within all teams under your purview

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Lightspeed’s global growth strategies.

🌍 Location & Work Environment

Office Type: Lightspeed’s Montreal office is located in the downtown core, offering a modern and collaborative work environment.

Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene, known for its festivals and culinary delights
• The city is bilingual, with French being the official language and English widely spoken
• Montreal has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a flexible hybrid schedule (3 days/week in office)

ASSUMPTION: Montreal offers a unique blend of cultural experiences, and Lightspeed’s office provides a modern and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and a team member
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global growth strategy development
• Team leadership and management skills
• Cross-functional collaboration and stakeholder communication
• Data-driven decision-making and analytics proficiency
• Familiarity with modern marketing tech stacks

Application Tips:

• Tailor your resume and cover letter to highlight your experience in growth marketing, team leadership, and data-driven decision-making
• Prepare examples of your past successes in driving growth, optimizing conversion funnels, and improving user journeys
• Research Lightspeed’s company culture and be prepared to discuss how your values align with the organization
• Follow up with the HR team after submitting your application to express your interest in the role

ATS Keywords: Growth Marketing, Performance Marketing, Marketing Operations, Team Leadership, Data Analytics, Marketing Automation, Conversion Rate Optimization, Experimentation, Collaboration, Communication, Innovation, Customer Acquisition, Performance Measurement, User Journey Improvement, Tech Stack Management, Retention Strategies, High-Growth Environments

ASSUMPTION: Lightspeed’s application process is designed to assess candidates’ strategic thinking, team leadership, and data-driven decision-making skills, with a focus on cultural fit and alignment with the organization’s values.

🛠️ Tools & Technologies

• Salesforce
• HubSpot/Marketo
• Google Cloud Platform
• BigQuery
• Fivetran
• Looker
• GA4
• Marketing Automation tools (e.g., email marketing platforms, CRM, etc.)
• Conversion Rate Optimization tools (e.g., A/B testing platforms, heatmapping tools, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Lightspeed’s marketing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on continuous improvement
• Data-driven and analytical, with a strong emphasis on performance measurement
• Collaborative and cross-functional, with a focus on teamwork and stakeholder communication
• Global and multicultural, with a diverse and inclusive work environment

Self-Assessment Questions:

• How do your strategic thinking and global growth strategy development skills align with Lightspeed’s customer-centric and data-driven values?
• How do your team leadership and management skills contribute to a collaborative and inclusive work environment?
• How do your cross-functional collaboration and stakeholder communication skills support Lightspeed’s fast-paced and dynamic work style?

ASSUMPTION: Lightspeed’s cultural fit considerations focus on candidates who are customer-centric, data-driven, innovative, collaborative, accountable, and inclusive, with a strong ability to thrive in a fast-paced and dynamic work environment.

⚠️ Potential Challenges

• Managing and developing a high-performing global team across Marketing Automation, CRO, and Data
• Balancing strategic thinking and execution with day-to-day team management responsibilities
• Navigating a large, fast-paced organization with a diverse range of stakeholders
• Adapting to a hybrid work arrangement, with a focus on maintaining a strong team culture and collaboration
• Managing the complexities of global growth strategies across multiple markets and verticals

ASSUMPTION: These challenges require a strong leader with excellent communication, strategic thinking, and team management skills, as well as the ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on global growth strategies and cross-functional collaboration, with a strong emphasis on data-driven decision-making and performance measurement
• Compared to similar roles in the industry, this position offers a high degree of strategic influence and the opportunity to make a significant impact on Lightspeed’s global growth initiatives
• Career paths for this role may include progression to a Chief Marketing Officer (CMO) or other senior leadership positions within the organization

ASSUMPTION: This role offers a unique combination of strategic influence, cross-functional collaboration, and data-driven decision-making, with significant opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a global growth strategy that drives revenue and optimizes performance across multiple markets and verticals
• Implementing a marketing automation strategy that scales efficiently and improves campaign execution
• Optimizing conversion funnels and user journeys through A/B testing and heatmapping, resulting in improved user engagement and increased conversions

ASSUMPTION: These sample projects highlight the strategic, data-driven, and collaborative nature of the Director, Growth Marketing role, with a focus on driving growth, improving performance, and enhancing the user experience.

❓ Key Questions to Ask During Interview

• Can you describe the company’s global growth strategy and how this role contributes to its execution?
• How does the team collaborate with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans?
• What are the key challenges facing the growth marketing teams, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to work-life balance, and how does this role accommodate it?

ASSUMPTION: These key questions help assess the strategic fit, team dynamics, and growth opportunities for the Director, Growth Marketing role within Lightspeed’s organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in growth marketing, team leadership, and data-driven decision-making
• Prepare examples of your past successes in driving growth, optimizing conversion funnels, and improving user journeys
• Research Lightspeed’s company culture and be prepared to discuss how your values align with the organization
• Follow up with the HR team after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.