Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Guusto

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing scalable demand generation strategies
• Optimizing marketing campaigns to maximize lead quality and conversion
• Collaborating across teams for seamless go-to-market execution
• Managing and growing the marketing team

ASSUMPTION: It’s assumed that the role demands a high degree of expertise in both strategic planning and hands-on execution, suited for an individual who can handle complex B2B SaaS environments.

📋 Key Responsibilities

✅ Develop and execute a scalable demand generation strategy to attract and convert high-quality leads

✅ Optimize marketing campaigns for maximum lead volume, quality, and conversion rates

✅ Own Guusto's inbound marketing funnel to drive a strong pipeline aligning with ICP

✅ Develop partner-facing content to activate and accelerate partnership opportunities

✅ Attend industry events to increase brand visibility and generate leads

✅ Create compelling value propositions for product features

✅ Develop and optimize customer marketing campaigns

✅ Partner with various teams for GTM strategies

✅ Use data-driven insights for marketing strategy refinement

✅ Establish and track marketing KPIs

ASSUMPTION: Responsibilities include both strategy creation and implementation, suggesting the need for a versatile leader experienced in rapid scaling environments.

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years of marketing leadership, especially in B2B SaaS; proven track record in scaling revenue

Required Skills:

• Demand Generation
• Account-Based Marketing (ABM)
• Data-Driven Insights
• Product Marketing

Preferred Skills:

• Experience marketing to HR, People & Culture, or Operations leaders
• Familiarity with PLG, freemium, or hybrid GTM models

ASSUMPTION: Educational qualifications are likely to be focused on marketing, business, or a related field given the role's strategic nature.

💰 Compensation & Benefits

Salary Range: $130,000 - $160,000 a year

Benefits:

• Unlimited paid vacation & personal leave
• Health and mental wellness benefits
• Employee learning & development budget

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Compensation aligns with the strategic importance and seniority of the role, and benefits emphasize flexibility and personal growth.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 51-200 employees, offering a slightly nimble work environment balanced with enough resources for impactful work.

Founded: 2013

Company Description:

• Highest rated recognition platform on G2 and Capterra
• Focus on building effective employee recognition programs
• 5X budget impact through innovative reward framework

Company Specialties:

• HR and Employee Recognition
• Employee Engagement and Retention
• Effective Appreciation and Gifting Platform

Company Website: http://www.guusto.com

ASSUMPTION: The company’s focus on human resources and culture enhances its market strength, likely appealing to candidates passionate about employee well-being and high-impact environments.

📊 Role Analysis

Career Level: Senior-level position requiring extensive experience and leadership capabilities.

Reporting Structure: Reports to higher executive team members, requiring direct interaction with department leads.

Work Arrangement: Entirely remote, offering significant flexibility.

Growth Opportunities:

• Opportunity to scale marketing efforts from ground level
• Potential to lead a high-performing marketing team
• Build strategic initiatives that impact overall company growth

ASSUMPTION: Role is likely pivotal for the company's growth, offering visible impact and room for leadership expansion.

🌍 Location & Work Environment

Office Type: Remote-first setup with flexibility in location and scheduling

Office Location(s): Primary headquarters in Vancouver, BC

Geographic Context:

• Remote work across various regions
• Company headquarters in active tech and HR innovations sector
• Dynamic and inclusive working culture remotely

Work Schedule: Flexible work hours adaptable to different time zones

ASSUMPTION: Assumed remote structure supports diverse geographic team integration, promoting global collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical/skills round with team leads
• Managerial round with executive leadership

Key Assessment Areas:

• Leadership and strategic planning skills
• Expertise in demand generation and account-based marketing
• Ability to manage and scale a marketing team

Application Tips:

• Highlight experience with B2B SaaS companies
• Showcase successful demand generation strategies
• Provide examples of team leadership and cross-department collaboration

ATS Keywords: Growth Marketing, Demand Generation, SaaS Marketing, ABM

ASSUMPTION: Interview process likely evaluates a candidate’s strategic thinking, leadership ability, and past success in scaling marketing operations.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Data analytics platforms

ASSUMPTION: Familiarity with CRM and analytics tools is likely key, as data-driven decision-making is emphasized in the role.

👔 Cultural Fit Considerations

Company Values:

• Fostering employee recognition and satisfaction
• Dedication to diversity, equity, and inclusion
• Commitment to social impact through environmental and wellness initiatives

Work Style:

• Flexible and autonomous work approach
• Collaborative and cross-functional engagement
• Focus on innovation and strategic growth

Self-Assessment Questions:

• Can you lead a cross-functional marketing team in a fully remote environment?
• Do you have a proven track record in demand generation for B2B SaaS?
• Are you passionate about building impactful employee recognition platforms?

ASSUMPTION: Candidates who thrive in remote work settings and prioritize collaboration and innovation are likely to excel in this culturally dynamic role.

⚠️ Potential Challenges

• Navigating the complexities of remote leadership
• Integrating marketing efforts across global regions
• Maintaining engagement and communication in a remote setting
• Rapidly adapting to SaaS industry changes

ASSUMPTION: These challenges underscore the need for proactive and adaptable leaders who can manage remote teams effectively and sustain high innovation levels.

📈 Similar Roles Comparison

• Vice President of Marketing at B2B SaaS Companies
• Senior Marketing Director roles with a focus on digital growth
• Marketing Leads in high-growth, tech-focused startups

ASSUMPTION: Comparable roles involve leading strategic initiatives in fast-paced environments with a strong emphasis on technology and digital marketing solutions.

📝 Sample Projects

• Developing a comprehensive ABM strategy for top-tier clients
• Implementing data-driven marketing funnels to scale lead generation
• Launch of co-marketing campaigns with strategic partners

ASSUMPTION: Projects likely involve cross-functional collaboration, with a focus on strategic growth initiatives and partner engagement.

❓ Key Questions to Ask During Interview

• How does Guusto define success for this role?
• What are the immediate challenges this position will face?
• How does Guusto integrate marketing with other departments?
• What recent marketing strategies have been particularly successful?
• How is feedback and performance evaluated in the marketing team?

ASSUMPTION: These questions aim to reveal the company’s strategic priorities, inter-departmental dynamics, and performance metrics, essential for candidate alignment with job expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter that highlights your experience in growth marketing
• Ensure your resume includes key achievements in leadership and demand generation
• Be ready to discuss examples of previous SaaS marketing strategies
• Familiarize yourself with Guusto's mission and values

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.