📌 Core Information
🔹 Job Title: Director, Growth Marketing (TV/Linear/Streaming and OOH)
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading performance marketing across digital media channels to drive sustainable growth
- Developing and owning TV and OOH strategy to drive customer acquisition and brand value
- Managing multi-million dollar OOH and TV budget to meet growth and efficiency goals
- Collaborating with cross-functional teams to create powerful marketing campaigns
- Championing product, martech, and data science opportunities to drive business forward
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage large budgets and teams.
📋 Key Responsibilities
✅ Developing and owning TV and OOH strategy to drive customer acquisition and brand value, including creative, measurement, and media buying
✅ Managing multi-million dollar OOH and TV budget to meet growth and efficiency goals
✅ Leading, inspiring, and mentoring a growing, high-performing team
✅ Driving a rigorous test-and-learn agenda and using data analytics to measure campaign effectiveness
✅ Owning and driving the TV creative agenda to drive efficiency, brand, and scale metrics
✅ Collaborating with paid growth, creative, brand, analytics, product, and other teams to create powerful marketing campaigns
✅ Championing product, martech, and data science opportunities to drive programs and business forward
ASSUMPTION: This role requires a hands-on approach, with a focus on continuous improvement and optimization of paid marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of multi-channel OOH and TV acquisition marketing experience, with a preference for in-house roles. 3+ years of team management experience.
Required Skills:
- Proven track record in developing and managing performance-driven TV and OOH marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication, negotiation, and relationship-building skills
- Ability to manage large budgets and teams
- Experience leveraging, challenging, implementing, and improving complex measurement solutions
Preferred Skills:
- Experience with marketing automation tools and martech stack
- Familiarity with financial services industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in performance marketing, team management, and a proven track record in driving customer acquisition through TV and OOH channels are ideal for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $190,000 (varies by location)
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location, experience, and skill set. The total compensation package also includes a discretionary performance bonus, equity rewards, and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Greenlight is a leading family fintech company focused on helping parents raise financially smart kids.
Company Size: 201-500 employees. Greenlight offers the benefits of a mid-sized company, with a collaborative and dynamic work environment.
Founded: 2014. Greenlight has been growing steadily since its founding and has raised funding from prominent investors.
Company Description:
- Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids.
- Their award-winning banking app for families enables parents to automate allowance, manage chores, set flexible spend controls, and invest for their family’s future.
- Kids and teens can learn to earn, save, spend wisely, and invest using the Greenlight app.
Company Specialties:
- Family banking
- Financial education for kids
- Parental controls and chores management
- Investment and savings tools
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight's focus on families and financial education sets it apart in the fintech industry, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position, reporting directly to the VP, Growth Marketing.
Reporting Structure: This role will lead and mentor a growing team of marketing professionals, with potential for further expansion.
Work Arrangement: Hybrid. Greenlight offers flexible work arrangements, with both remote and in-office opportunities.
Growth Opportunities:
- Expanding the team and mentoring junior team members
- Collaborating with cross-functional teams to drive business growth
- Potential for career progression within the marketing department or the company
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid. Greenlight offers both remote and in-office work options, with a flexible and collaborative work environment.
Office Location(s): Atlanta, GA (with remote-friendly policies)
Geographic Context:
- Atlanta, GA is the headquarters and primary office location for Greenlight.
- The city offers a vibrant tech scene, with a growing number of startups and established companies.
- Atlanta's diverse culture and rich history provide ample opportunities for personal and professional growth.
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: Greenlight's hybrid work environment fosters collaboration and innovation, while offering the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP, Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Leadership and team management abilities
- Communication and presentation skills
Application Tips:
- Highlight your experience in performance marketing, team management, and driving customer acquisition through TV and OOH channels.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
ATS Keywords: Performance marketing, customer acquisition, TV, OOH, media buying, budget management, team leadership, data analytics, marketing strategy
ASSUMPTION: Greenlight's interview process is designed to assess candidates' strategic thinking, leadership, and technical skills, with a focus on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Advertising platforms (e.g., Google Ads, Facebook Ads, TV and OOH ad platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, data analysis tools, and advertising platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Greenlight is passionate about helping families achieve financial well-being.
- Collaborative: Greenlight fosters a collaborative and inclusive work environment.
- Innovative: Greenlight encourages creativity and continuous learning.
Work Style:
- Data-driven: Greenlight relies on data and analytics to inform decision-making.
- Adaptable: Greenlight embraces change and encourages employees to be flexible and adaptable.
- Results-oriented: Greenlight focuses on achieving measurable results and driving business growth.
Self-Assessment Questions:
- Do you share Greenlight's passion for helping families achieve financial well-being?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a results-oriented, adaptable work environment?
ASSUMPTION: Greenlight values candidates who are passionate about their mission, collaborative, innovative, data-driven, adaptable, and results-oriented.
⚠️ Potential Challenges
- Managing a large budget and team requires strong organizational and leadership skills.
- Driving customer acquisition through TV and OOH channels can be competitive and challenging.
- Balancing remote work and in-office collaboration may require additional effort to maintain a strong team dynamic.
- Greenlight's focus on families and financial education may require candidates to adapt their marketing strategies to this unique niche.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to Greenlight's mission and values.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on TV and OOH channels for customer acquisition.
- Greenlight's focus on families and financial education sets it apart from other fintech companies, offering unique opportunities and challenges.
- Career progression in this role may involve expanding the team, taking on additional responsibilities, or transitioning to a broader marketing leadership role.
ASSUMPTION: This role offers a unique blend of marketing and leadership responsibilities, with a focus on driving customer acquisition through TV and OOH channels in the family fintech space.
📝 Sample Projects
- Developing and executing a comprehensive TV and OOH strategy to drive customer acquisition and brand value
- Managing a multi-million dollar budget to meet growth and efficiency goals
- Collaborating with cross-functional teams to create powerful marketing campaigns that increase awareness and drive measurable new customer acquisition
ASSUMPTION: These projects reflect the core responsibilities and key challenges of the Director, Growth Marketing (TV/Linear/Streaming and OOH) role at Greenlight.
❓ Key Questions to Ask During Interview
- Can you describe the current TV and OOH strategy, and how this role will build upon it?
- How does Greenlight support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Greenlight collaborate with other departments to create integrated marketing campaigns?
- What opportunities exist for career growth and progression within the marketing department or the company?
ASSUMPTION: These questions are designed to assess the role's strategic focus, Greenlight's company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing, team management, and driving customer acquisition through TV and OOH channels.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- Research Greenlight's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
