📌 Core Information
🔹 Job Title: Director, Growth Planning
🔹 Company: Crunchyroll, LLC
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Entertainment
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Strategic investment and budget planning for growth teams
- AI and marketing innovation to drive subscriber growth
- Cross-functional leadership and collaboration
- Forecasting and ROI optimization for maximum impact
ASSUMPTION: This role requires a high level of strategic thinking and analytical skills, with a focus on driving growth through data-driven decisions.
📋 Key Responsibilities
✅ Lead marketing investment planning, budgeting, and executive reporting across brand, performance, and lifecycle teams
✅ Build dynamic budget models using performance data, ROI analysis, and growth goals
✅ Ensure transparency and alignment between Growth, Finance, and Analytics teams
✅ Support the use of AI and machine learning in marketing decisions, including media mix, budget reallocation, and forecasting
✅ Identify and run pilot programs with potential to scale across Sony’s ecosystem
✅ Align Growth teams on goals, budgets, and business plans
✅ Partner with the SVP on executive communications, business reviews, and board materials
✅ Lead forecasting, scenario planning, and performance tracking with Analytics and Finance
✅ Turn marketing data into clear insights and strategic recommendations
✅ Design and run incrementality tests with channel managers
✅ Use test results and attribution insights to improve campaigns and reallocate spend for higher ROI
✅ Monitor KPIs and adjust budget strategy based on performance, content calendar, and seasonality
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to maximize growth and ROI.
🎯 Required Qualifications
Education: MBA or equivalent experience in business, analytics, or a related field preferred
Experience: 12+ years of experience in consulting, analytics, or finance, with a focus on OTT, global B2C, or international markets
Required Skills:
- Sharp analytical and strategic thinking skills
- Ability to build models, business cases, and clear, compelling decks
- Experience with AI and data-driven decision making
- Strong communication and influencing skills
- Knowledge of marketing, finance, and growth strategies
Preferred Skills:
- Experience in the entertainment industry or with anime content
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in analytics, finance, or consulting, along with a passion for anime and entertainment, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (AI estimated based on industry standards for similar roles)
Benefits:
- Great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and pet-friendly offices
Working Hours: Full-time (40 hours per week), with a hybrid schedule of 3 days on-site in Dallas
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically focused on anime and manga content
Company Size: 501-1,000 employees (mid-sized company)
Founded: 2006 (as a joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex)
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- Offers free ad-supported and subscription premium content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
- Available on over 15 platforms, including all gaming consoles
Company Specialties:
- Media and technology
- Video streaming and subscription services
- Anime and manga content
Company Website: Crunchyroll
ASSUMPTION: Crunchyroll is a well-established company in the anime and manga industry, with a strong focus on global expansion and growth.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the SVP of Growth & Planning
Reporting Structure: This role is part of the Growth Planning and Budget Allocation team, working closely with Analytics, Finance, Marketing/Growth, and Regional teams
Work Arrangement: Hybrid schedule, with 3 days on-site in Dallas and 2 days remote
Growth Opportunities:
- Potential to scale initiatives across Sony’s ecosystem
- Opportunities to influence and align partners at all levels
- Chance to work on high-impact projects that drive global growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company’s success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas is the fourth most populous city in the United States
- Known for its diverse economy, with strengths in industries such as technology, defense, and healthcare
- Offers a range of cultural attractions, including museums, sports teams, and a vibrant arts scene
Work Schedule: Full-time (40 hours per week), with a hybrid schedule of 3 days on-site and 2 days remote
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the SVP of Growth & Planning
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and influencing skills
- Cultural fit and alignment with company values
- Experience with AI and data-driven decision making
Application Tips:
- Highlight relevant experience with AI, data analysis, and marketing strategies
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on strategic planning, data analysis, and cross-functional collaboration
ATS Keywords: AI, marketing strategy, data analysis, budget planning, growth planning, ROI optimization, incrementality testing, cross-functional leadership
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, analytical skills, and cultural fit, with a strong emphasis on data-driven decision making and marketing strategies.
🛠️ Tools & Technologies
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Budgeting and forecasting software (e.g., Anaplan, Adaptive Insights)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary, but will likely include a mix of AI and machine learning platforms, data analysis tools, and marketing automation software.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable our best selves
- Curiosity: Being curious and empathetic to understand and include others
- Kaizen: Having a growth mindset committed to constant forward progress
- Service: Serving our community with humility, enabling joy and belonging for others
Work Style:
- Collaborative and cross-functional, with a focus on data-driven decision making
- Fast-paced and dynamic, with a focus on growth and innovation
- Empowering and inclusive, with a strong emphasis on diversity and belonging
Self-Assessment Questions:
- Do I have the courage to make data-driven decisions and challenge the status quo?
- Am I curious about the anime and manga industry, and eager to learn from my colleagues?
- Do I have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Crunchyroll values candidates who are courageous, curious, and committed to growth and continuous improvement, with a strong emphasis on data-driven decision making and collaboration.
⚠️ Potential Challenges
- Managing a hybrid work arrangement, balancing on-site and remote work effectively
- Navigating a fast-paced and dynamic work environment, with a focus on growth and innovation
- Balancing the need for strategic planning and data-driven decision making with the need for quick and agile execution
- Working with a diverse and global team, with varying time zones and cultural backgrounds
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on growth planning and budget allocation for the anime and manga industry
- Similar roles in other industries may focus on different content verticals or have different reporting structures
- Career paths in this role may include progression to VP or C-level positions within the growth and planning function, or transition to other senior leadership roles within the company
ASSUMPTION: This role offers a unique opportunity to work in the anime and manga industry, with a focus on growth planning and budget allocation, and the potential for significant career growth and development.
📝 Sample Projects
- Developing a dynamic budget model to optimize ROI for marketing campaigns
- Identifying and running pilot programs to test new AI and machine learning technologies for marketing decision-making
- Designing and implementing an incrementality testing framework to improve campaign performance and reallocate spend
ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the role, with a focus on driving growth and maximizing ROI.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Crunchyroll?
- What are the key priorities for the first 90 days in this role?
- How does the company support the growth and development of its employees?
- What are the key challenges facing the growth team, and how can this role help address them?
- How does Crunchyroll foster a culture of diversity, inclusion, and belonging?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the team dynamics, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with AI, data analysis, and marketing strategies
- Prepare for behavioral and situational interview questions that focus on strategic planning, data analysis, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
