📌 Core Information
🔹 Job Title: Director GTM Campaign Enablement
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Waltham, Massachusetts, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of Go-To-Market (GTM) campaigns
- Cross-functional collaboration with marketing, sales, SDRs, and other stakeholders
- End-to-end campaign management, from creation to implementation and measurement
- Establishing frameworks and processes to ensure accountability and success
- Analyzing campaign performance and providing actionable insights
ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and the ability to influence cross-functional teams. The ideal candidate will have a proven track record in GTM, marketing operations, or campaign enablement.
📋 Key Responsibilities
✅ Design and oversee a centralized GTM campaign enablement and execution framework
✅ Partner with marketing, sales, SDRs, and other GTM stakeholders to ensure campaign strategy and execution align with business goals
✅ Coordinate the execution of GTM campaigns across all stages, including creation, execution, SDR follow-up sequences, and AE enablement
✅ Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, focusing on campaigns driving measurable results
✅ Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts
✅ Develop strategies to ensure campaigns directly contribute to pipeline growth and business objectives
✅ Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns
✅ Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization
✅ Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams
✅ Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, stakeholder management, and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in GTM, marketing operations, or campaign enablement
Required Skills:
- Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes
- Expertise in building operational frameworks and driving accountability across multiple stakeholders
- Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions
- Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions
- Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms
- Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot)
- Knowledge of sales engagement platforms (e.g., SalesLoft, HubSpot Sales Hub)
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. Familiarity with ZoomInfo's products and services is not required but would be beneficial.
💰 Compensation & Benefits
Salary Range: $136,000 - $187,000 USD per year
Benefits:
- Comprehensive benefits package
- Holistic mind, body, and lifestyle programs designed for overall well-being
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual compensation offered may vary based on factors such as the candidate's work location, qualifications, skills, experience, and/or training.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Go-To-Market Intelligence Platforms
Company Size: 1,001-5,000 employees, which means there are ample opportunities for growth and career advancement
Founded: ZoomInfo was founded in 2007 and has since grown to become a leading provider of go-to-market intelligence solutions
Company Description:
- ZoomInfo (NASDAQ: ZI) empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation
- Their solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller
- ZoomInfo is committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law
Company Specialties:
- GTM platform
- GTM strategy
- Sales intelligence
- Conversation intelligence
- Marketing intelligence
- Sales engagement
- Contact data
- Intent data
- Lead generation
- Improved sales prospecting
- Business information
- Business contacts
- Account-based marketing (ABM)
- Data accuracy
- Database hygiene
- Data orchestration
Company Website: www.zoominfo.com
ASSUMPTION: ZoomInfo's focus on data-driven insights and advanced automation makes it an attractive employer for candidates interested in marketing technology and data analysis.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer's leadership team
Reporting Structure: The Director of GTM Campaign Enablement will have cross-functional responsibilities, working with various teams such as marketing, sales, and SDRs
Work Arrangement: This is a hybrid role, with employees expected to work on-site 2-3 days per week
Growth Opportunities:
- Potential career progression into a VP or C-level role within marketing or a related function
- Expanding the scope of responsibilities to include additional regions or product lines
- Developing expertise in AI-driven insights and advanced automation technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the organization.
🌍 Location & Work Environment
Office Type: ZoomInfo's Waltham, MA office is a modern, collaborative workspace designed to facilitate team interaction and innovation
Office Location(s): 275 Wyman Street, Waltham, MA 02451, US
Geographic Context:
- Waltham is a suburban city located approximately 15 miles northwest of Boston, providing easy access to urban amenities while maintaining a more relaxed, residential atmosphere
- The area offers a mix of cultural, recreational, and culinary experiences, with numerous parks, museums, and restaurants nearby
- Waltham is home to several other technology and healthcare companies, providing ample networking opportunities
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Waltham's convenient location and vibrant community make it an attractive place to work and live for professionals seeking a balance between urban and suburban living.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team or a hiring manager
- In-depth behavioral and situational interview with the hiring manager and/or other team members
- Final interview with the Senior Vice President of Marketing or another senior leader
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with ZoomInfo's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of GTM strategies and campaign enablement processes
- Showcase your ability to analyze data and provide actionable insights
- Prepare for behavioral and situational interview questions that focus on your experience leading cross-functional teams and driving campaign success
- Research ZoomInfo's products, services, and company culture to show your enthusiasm and preparation for the role
ATS Keywords: Go-To-Market, GTM, Campaign Enablement, Marketing Operations, Cross-Functional Leadership, Analytical Skills, Stakeholder Management, Salesforce, Outreach, Marketing Automation, Operational Frameworks, Pipeline Management, Campaign Performance, Reporting Frameworks, Collaboration, Accountability
ASSUMPTION: ZoomInfo's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. Applicants should be prepared to discuss their experience with GTM campaigns and data-driven decision-making.
🛠️ Tools & Technologies
- Salesforce
- Outreach
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with ZoomInfo's proprietary tools and platforms is not required, but candidates with experience using similar technologies will have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on leveraging insights to inform strategic decisions
- Adaptable and resilient, with the ability to thrive in a changing environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive strategic decisions?
- Do you have experience leading cross-functional teams and driving collaboration across diverse functions?
- Are you able to adapt to change and embrace new challenges?
ASSUMPTION: ZoomInfo's culture values innovation, collaboration, and data-driven decision-making. Candidates who are comfortable working in a fast-paced, dynamic environment and have experience with data analysis and cross-functional team leadership will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating a complex, cross-functional organization with diverse stakeholders
- Adapting to changes in strategy, priorities, or resources
- Maintaining a strong work-life balance in a hybrid work arrangement
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills. Candidates should be prepared to work in a dynamic environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on strategic planning, cross-functional collaboration, and data-driven decision-making
- Unlike other marketing roles, this position requires a strong background in GTM, marketing operations, or campaign enablement
- Career progression in this role may lead to opportunities in senior marketing leadership or related functions, rather than focusing on vertical advancement within marketing
ASSUMPTION: This role offers a unique blend of strategic, operational, and analytical responsibilities, making it an attractive option for candidates interested in a broad range of marketing functions.
📝 Sample Projects
- Developing and executing a comprehensive GTM campaign strategy for a new product launch
- Analyzing campaign performance data to identify trends and optimize future efforts
- Collaborating with cross-functional teams to refine campaign processes and improve operational efficiency
- Creating and presenting a detailed campaign performance report to senior leadership, highlighting successes, challenges, and opportunities for optimization
ASSUMPTION: These projects demonstrate the strategic, analytical, and collaborative aspects of the Director of GTM Campaign Enablement role.
❓ Key Questions to Ask During Interview
- Can you describe the current GTM strategy and how this role contributes to its execution?
- How does the marketing team collaborate with sales and SDRs to ensure campaign alignment and success?
- What are the biggest challenges facing the GTM team, and how can this role help address them?
- How does ZoomInfo support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions help candidates understand the role's strategic importance, cross-functional dynamics, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your experience leading cross-functional teams and driving campaign success
- Research ZoomInfo's products, services, and company culture to show your enthusiasm and preparation for the role
- Follow up with the hiring manager or HR representative within 48 hours of submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
