Director, HCP Marketing

📌 Core Information

🔹 Job Title: Director, HCP Marketing

🔹 Company: argenx

🔹 Location: Boston, MA, USA

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site preferred, with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing HCP marketing strategies for VYVGART, argenx's first-in-class neonatal Fc receptor blocker approved for the treatment of generalized myasthenia gravis (gMG).
• Collaborating with cross-functional teams, including Marketing, Field Sales, Medical Affairs, Market Access, Compliance, Legal, and Regulatory, to achieve business objectives.
• Managing external agency partners to ensure marketing direction is pulled through and project timelines are met.
• Driving brand direction at POA meetings, training, and other key planning and coordination meetings.
• Mentoring fellow HCP marketing team members to improve team performance and increase marketing skills and capabilities across the organization.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, nimble environment. The ideal candidate will have a deep passion for science and delivering value to patients living with rare diseases.

📋 Key Responsibilities

✅ Develop and execute branded VYVGART / VYVGART Hytrulo (efgartigimod) strategy, messaging, and tactics for US HCPs.

✅ Ongoing development and updating of the branded strategy and strategic brand plan.

✅ Ensure customer and competitor insights drive actionable updates to strategy.

✅ Ensure readiness of materials to support the XFT Commercial Field Organization, including territory business managers (TBMs), field clinical educators (FCEs), thought leader liaisons (TLLs), etc.

✅ Work cross-functionally to prepare the XFT Field Organization and drive brand direction at POA meetings, training, etc.

✅ Management of key agency partners, including the Brand AOR, congress partners, digital and media partners, in the development and execution of market development and brand plans.

✅ Collaborate and co-create with multiple functional groups within the organization to align strategy and tactics, as well as to optimize data analytics and inform business decisions.

✅ Work closely with Legal, Regulatory, and Medical Affairs to effectively navigate the Promotional Material Review process, prioritize, and ensure timely and compliant development of HCP-directed tactics.

✅ Develop and mentor fellow HCP marketing team members to help improve team / brand performance and increase marketing skills and capabilities across the organization.

✅ Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: BS/BA degree (science or business degree preferred); MBA is a plus

Experience: 10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry

Required Skills:

• Agility and proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results. Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves and flexibility to jump in where the business needs dictate
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills
• Experience in rare disease and/or Neurology preferred
• US launch readiness experience preferred

Preferred Skills:

• Experience in managing external agency partners and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of success in the pharmaceutical or biotech industry. Experience in rare disease and/or Neurology is highly desirable.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in the pharmaceutical/biotech industry in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: Salary and benefits information is based on industry standards for similar roles in the Boston area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: argenx is a global immunology company committed to improving the lives of people living with severe autoimmune diseases. They partner with leading academic researchers through their Immunology Innovation Program (IIP) to translate immunology breakthroughs into a world-class portfolio of novel antibody-based medicines.

Company Size: argenx has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: argenx was founded in 2008 and is headquartered in Boston, MA, with additional offices in Ghent, Belgium, and Tokyo, Japan.

Company Description:

• argenx is focused on developing and commercializing novel antibody-based medicines for the treatment of severe autoimmune diseases.
• The company's lead product, VYVGART, is approved for the treatment of generalized myasthenia gravis (gMG) and has the potential to treat patients across dozens of severe autoimmune diseases.
• argenx is committed to maintaining its roots as a science-based start-up and pushing its commitment to innovate across all corners of its business.

Company Specialties:

• Oncology
• Autoimmune diseases
• Rare Diseases
• Antibody based medicines
• Immunotherapy
• Myasthenia Gravis
• Immunology
• Pemphigus Vulgaris
• Immune Thrombocytopenia
• Acute Myeloid Leukemia
• High-risk myelodysplastic syndromes
• Chronic inflammatory demyelinating polyneuropathy

Company Website: http://www.argenx.com

ASSUMPTION: argenx is a well-established company in the biotechnology research industry, with a strong focus on innovation and improving the lives of patients with severe autoimmune diseases.

📊 Role Analysis

Career Level: This role is at the Director level, reporting to the Senior Director of US HCP Marketing, MG Indication Lead. The ideal candidate will have 10+ years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry.

Reporting Structure: This role will report to the Senior Director of US HCP Marketing, MG Indication Lead, and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications.

Work Arrangement: This role is a hybrid position, with a preference for on-site work in the Boston office as needed to support key planning and coordination meetings. The role requires approximately 30% travel.

Growth Opportunities:

• As argenx continues to grow and expand its portfolio, there may be opportunities for the Director, US HCP Marketing to take on additional responsibilities or move into a leadership role within the organization.
• The company encourages internal mobility and provides opportunities for employees to develop their skills and advance their careers.

ASSUMPTION: This role offers significant growth potential within a dynamic and innovative company. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: argenx's Boston office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 33 Arch Street, Suite 3201, Boston, MA 02110, US

Geographic Context:

• Boston is a vibrant, multicultural city with a rich history and a thriving biotechnology industry.
• The city offers a wide range of cultural attractions, including museums, theaters, and sports teams.
• Boston has a four-season climate, with mild winters and warm summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-depth interview with the hiring manager and other key stakeholders
• Case study or presentation preparation and presentation
• Final interview with the Senior Director of US HCP Marketing, MG Indication Lead

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Project management and organizational skills
• Cultural fit and alignment with argenx's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with HCP marketing, agency management, and cross-functional collaboration.
• Demonstrate your understanding of the legal and regulatory environment in pharmaceutical promotions.
• Showcase your passion for science and delivering value to patients living with rare diseases.

ATS Keywords: HCP marketing, agency management, cross-functional collaboration, pharmaceutical promotions, rare diseases, strategic thinking, project management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with argenx.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Veeva)

ASSUMPTION: The ideal candidate will have experience with common marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: We put patients first in everything we do.
• Innovation-driven: We foster a culture of curiosity and continuous learning.
• Collaborative: We work together to achieve more.
• Accountable: We take ownership and deliver on our commitments.
• Inclusive: We embrace diversity and create an environment where everyone can thrive.

Work Style:

• Fast-paced and dynamic, with a focus on achieving results and driving business growth.
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
• Patient-centric, with a deep commitment to improving the lives of people living with severe autoimmune diseases.

Self-Assessment Questions:

• Do you have a proven track record of success in HCP marketing and a deep passion for science and delivering value to patients?
• Are you comfortable working in a fast-paced, dynamic environment and able to thrive in a hybrid work arrangement?
• Do you share argenx's values and commitment to innovation, collaboration, and patient-centricity?

ASSUMPTION: The ideal candidate will be a strategic thinker with a strong background in HCP marketing, a deep passion for science, and a strong cultural fit with argenx's values and mission.

⚠️ Potential Challenges

• Managing multiple, simultaneous projects and prioritizing work to achieve positive results in a fast-paced environment.
• Navigating the legal and regulatory environment in pharmaceutical promotions and ensuring compliance with all relevant guidelines and regulations.
• Balancing the need for strategic, long-term planning with the need for tactical, day-to-day execution.
• Adapting to a hybrid work arrangement and balancing on-site and remote work effectively.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a hybrid work arrangement.

📈 Similar Roles Comparison

• This role is similar to other Director-level HCP marketing roles in the pharmaceutical or biotech industry, but with a focus on rare diseases and a strong commitment to innovation and patient-centricity.
• argenx's mid-sized company environment offers a unique blend of growth opportunities and a collaborative, cross-functional work environment.
• This role offers significant growth potential within a dynamic and innovative company, with opportunities to take on additional responsibilities or move into a leadership role.

ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with a strong focus on innovation and patient-centricity.

📝 Sample Projects

• Developing and executing a comprehensive HCP marketing strategy for VYVGART, including unbranded disease state education and branded education to continue growth of the franchise and achieve business objectives.
• Managing key agency partners to ensure marketing direction is pulled through and project timelines are met, while also optimizing data analytics to inform business decisions.
• Driving brand direction at POA meetings, training, and other key planning and coordination meetings, and mentoring fellow HCP marketing team members to improve team performance and increase marketing skills and capabilities across the organization.

ASSUMPTION: These sample projects are illustrative of the types of responsibilities and initiatives the Director, US HCP Marketing may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the VYVGART franchise and how this role fits into that strategy?
• How does argenx support the professional development and growth of its employees, particularly in marketing roles?
• Can you provide examples of how argenx fosters a culture of innovation and collaboration, and how this role contributes to that culture?
• How does argenx approach working with external agency partners, and what are the key expectations for this role in that regard?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the cultural fit with argenx.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on HCP marketing, agency management, and cross-functional collaboration.
• Prepare a case study or presentation that demonstrates your strategic thinking, problem-solving skills, and ability to drive business growth in a fast-paced, dynamic environment.
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.