📌 Core Information
🔹 Job Title: Director HCP Marketing - Dermatology
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton Pike - NJ
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving in-line marketing and promotional strategy for HCPs
- Leading key commercial projects from strategy through execution
- Collaborating with cross-functional leaders to ensure robust strategic planning and strong execution
- Accelerating growth in a hyper-competitive category
- Building BMS Dermatology leadership through customer-focused, differentiated commercial activities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix organization. It's ideal for someone with a proven track record in HCP marketing and a deep understanding of the pharmaceutical industry.
📋 Key Responsibilities
✅ Deliver the HCP marketing plan in Psoriasis that accelerates growth in a hyper-competitive category
✅ Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution of brand priorities within each function
✅ Build BMS Dermatology leadership through the development of customer-focused, differentiated commercial activities which clearly convey brand value
✅ Foster strong collaborative working relationships with customers
✅ Collaborate with matrix partners to identify customer insights, addressing opportunities and barriers through clear action plans
✅ Partner with BI&A and Omnichannel Strategy partners to optimize Marketing Mix & Channel Selection
✅ Effectively analyze customer insights, brand performance, market trends, and competitive response to inform strategic plans that capitalize on prioritized business opportunities
✅ Develop and grow direct reports and model the BMS Talent Philosophy
✅ Effectively partner with HCP AOR, providing clear expectations, guidance, and feedback to the agency, ensuring rigor in marketing excellence
✅ Oversee the execution of a brand plan that delivers high-quality, strategic resources on time and within budget
ASSUMPTION: This role requires strong analytical skills, the ability to translate insights into actionable marketing strategies, and excellent project management skills.
🎯 Required Qualifications
Education: BS/BA degree required. MBA preferred.
Experience: Minimum of 8 years of pharmaceutical experience with a minimum of 4 years of marketing experience. Previous HCP marketing experience in a competitive environment is preferred.
Required Skills:
- Proven track record of leading and being the champion of commercial strategy
- Demonstrated ability to plan, implement, and connect interrelated activities across the matrix to deliver impactful results
- Previous people leadership experience, with a track record of success in developing talent and building winning teams
- Ability to develop and manage strong customer relationships
- Highly skilled in translating insights into sound marketing actions and business recommendations
- Strong ability to effectively drive performance within a matrix organization with exceptional organizational, interpersonal communication skills, and executive presence required
- Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Brand and Positioning Management, and Decision-Making Skills
Preferred Skills:
- Understanding of the dermatology marketplace is recommended but not required; relevant Immunology experience is a plus
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, with a focus on dermatology or relevant experience in immunology. Previous experience in a matrix organization is highly desirable.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a Director-level role in pharmaceutical marketing)
Benefits:
- Competitive Benefits
- Flexible Work Environment
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in pharmaceutical marketing. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases. The company has a strong presence in the pharmaceutical industry, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: Bristol Myers Squibb is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as the chance to work on a wide range of projects and initiatives.
Founded: Bristol Myers Squibb was founded in 1887 and has a long history of innovation and scientific excellence in the pharmaceutical industry.
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science
- The company has a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to understand how to deliver the right medicine to the right patient at the right time
- Bristol Myers Squibb offers a flexible work environment that supports employees' well-being and work-life balance
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong reputation in the pharmaceutical industry. It offers a supportive work environment that encourages innovation and collaboration.
📊 Role Analysis
Career Level: This role is at the Director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Director of HCP Marketing reports directly to the Head of Commercial Operations for Dermatology and is responsible for leading a team of marketing professionals.
Work Arrangement: This role has a hybrid work arrangement, requiring employees to be on-site for 2 days per week.
Growth Opportunities:
- Potential to advance to a Vice President or Senior Director role within the marketing organization
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and gain exposure to other areas of the business.
🌍 Location & Work Environment
Office Type: The Princeton Pike office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- The Princeton Pike office is located in central New Jersey, approximately 30 miles from New York City
- The area offers a mix of urban and suburban living options, with a variety of cultural, recreational, and educational opportunities
- New Jersey is home to a thriving pharmaceutical industry, with many major companies headquartered in the state
Work Schedule: This role has a hybrid work arrangement, with employees required to be on-site for 2 days per week. The remaining workdays can be performed remotely.
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still maintaining a strong connection to the office and their colleagues.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Commercial Operations for Dermatology
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Communication and presentation skills
- Industry knowledge and understanding of the dermatology marketplace
- Ability to work effectively within a matrix organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with HCP marketing and your understanding of the pharmaceutical industry
- Demonstrate your ability to think strategically and solve complex problems
- Showcase your leadership skills and ability to build and manage high-performing teams
ATS Keywords: HCP marketing, pharmaceutical marketing, strategic planning, matrix organization, leadership, team building, customer-focused, dermatology, immunology, competitive environment
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of the pharmaceutical industry and the dermatology marketplace.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation platforms, as well as familiarity with CRM software and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all that we do
- Integrity: Upholding the highest ethical standards
- Innovation: Pursuing bold ideas that inspire and deliver transformative medicines
- Performance: Delivering high-quality results with a sense of urgency
- Collaboration: Working together to achieve more
- Inclusion: Fostering an environment where everyone feels valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on driving results and delivering impact
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using insights to inform decision-making
Self-Assessment Questions:
- Do you have a proven track record of driving commercial strategy and delivering results in a matrix organization?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a strong analytical mindset and the ability to translate insights into actionable marketing strategies?
ASSUMPTION: Bristol Myers Squibb values candidates who are patient-centric, innovative, and results-driven, with a strong focus on collaboration and inclusion.
⚠️ Potential Challenges
- Working in a hyper-competitive category, requiring a strong understanding of the market and a strategic approach to marketing
- Navigating a matrix organization, with a need to build strong relationships with cross-functional leaders and stakeholders
- Managing a team of marketing professionals, with a focus on developing talent and building a high-performing team
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: This role presents unique challenges, including working in a hyper-competitive category, navigating a matrix organization, and balancing strategic planning with quick decision-making and execution.
📈 Similar Roles Comparison
- This role is unique in its focus on HCP marketing within the dermatology category, requiring a deep understanding of the market and a strategic approach to marketing
- Compared to other marketing roles within the pharmaceutical industry, this role requires a strong understanding of the dermatology marketplace and relevant experience in immunology
- Career progression in this role may lead to opportunities in other marketing or commercial leadership roles within the organization
ASSUMPTION: This role is unique in its focus on HCP marketing within the dermatology category, requiring a strong understanding of the market and relevant experience in immunology. Career progression in this role may lead to opportunities in other marketing or commercial leadership roles within the organization.
📝 Sample Projects
- Developing a comprehensive HCP marketing plan for a new product launch in the Psoriasis category
- Conducting market research to understand customer insights and preferences in the dermatology marketplace
- Collaborating with cross-functional teams to develop and execute a brand campaign that drives HCP awareness and adoption of a new therapy
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the work required in this role, as well as the need to balance strategic planning with quick decision-making and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current HCP marketing strategy for the Psoriasis category and how this role will contribute to its evolution?
- How does the matrix organization within BMS support collaboration and information sharing across functions?
- What opportunities exist for professional development and growth within this role and the broader marketing organization?
- How does BMS support work-life balance for employees, particularly those in hybrid or remote work arrangements?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the strategic direction of the role, the work environment, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on HCP marketing, strategic planning, and leadership
- Prepare for your interviews by researching the pharmaceutical industry, the dermatology marketplace, and the unique challenges and opportunities presented by this role
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
