📌 Core Information
🔹 Job Title: Director HCP Marketing - Dermatology
🔹 Company: Bristol Myers Squibb
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving in-line marketing and promotional strategy for HCPs in the dermatology space.
- Leading key commercial projects from strategy through execution.
- Collaborating with cross-functional leaders to ensure robust strategic planning and strong execution.
- Accelerating growth through innovative and customer-focused commercial activities.
- Developing and growing direct reports, fostering a winning team culture.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a matrix organization. Previous experience in pharmaceutical marketing, with a focus on dermatology or immunology, is highly preferred.
📋 Key Responsibilities
✅ Deliver the HCP marketing plan in Psoriasis that accelerates growth in a hyper-competitive category.
✅ Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution of brand priorities within each function.
✅ Build BMS Dermatology leadership through the development of customer-focused, differentiated commercial activities which clearly convey brand value.
✅ Foster strong collaborative working relationships with customers.
✅ Collaborate with matrix partners to identify customer insights, addressing opportunities and barriers through clear action plans.
✅ Partner with BI&A and Omnichannel Strategy partners to optimize Marketing Mix & Channel Selection.
✅ Effectively analyze customer insights, brand performance, market trends, and competitive response to inform strategic plans that capitalize on prioritized business opportunities.
✅ Develop and grow direct reports, modeling the BMS Talent Philosophy.
✅ Effectively partner with HCP AOR, providing clear expectations, guidance, and feedback to the agency, ensuring rigor in marketing excellence.
✅ Oversee the execution of a brand plan that delivers high-quality, strategic resources on time and within budget.
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BS/BA degree required. MBA preferred.
Experience: Minimum of 8 years of pharmaceutical experience with a minimum of 4 years of marketing experience. Previous HCP marketing experience in a competitive environment is preferred.
Required Skills:
- Strategic Brand Planning
- Access and Reimbursement
- Influencing and Negotiating skills
- Market Analytics
- Market, Customer, and Competitive Insights
- Brand and Positioning Management
- Decision-Making Skills
- Commercial Strategy
- Customer Relationship Management
- Talent Development
- Performance Management
- Organizational Skills
- Interpersonal Communication Skills
- Executive Presence
Preferred Skills:
- Understanding of the dermatology marketplace
- Relevant Immunology experience
ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, particularly in the dermatology or immunology space, will be well-suited for this role. Previous experience in a matrix organization is highly preferred.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a Director-level role in the pharmaceutical industry in the Princeton, NJ area)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plans with company matching
- Generous paid time off and holidays
- Tuition assistance and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, Hybrid (2 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Bristol Myers Squibb offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.
Company Size: With over 10,000 employees worldwide, BMS offers a large and diverse range of career opportunities.
Founded: 1887 (as Squibb Pharmaceuticals, later merged with Bristol-Myers Company in 1983)
Company Description:
- BMS is committed to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
- The company's mission is to give new hope to patients by helping them prevail over serious diseases.
- BMS is known for its innovative pipeline, strong pipeline of potential therapies, and commitment to health equity.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: BMS is a well-established company with a strong reputation in the biopharmaceutical industry. Its large size and diverse range of products and therapeutic areas offer numerous career growth opportunities.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Director of HCP Marketing - Dermatology.
Reporting Structure: The Director of HCP Marketing - Dermatology will have direct reports, including Marketing Managers and Associate Marketing Managers.
Work Arrangement: This is a hybrid role, with 2 days on-site per week at the Princeton, NJ headquarters.
Growth Opportunities:
- Progression to Senior Director or Vice President of Marketing within the dermatology or broader pharmaceutical portfolio.
- Expansion of responsibilities to include additional brands or therapeutic areas.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance to more senior leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US
Geographic Context:
- The Princeton, NJ area offers a high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
- The region is home to a thriving biopharmaceutical industry, with numerous companies and research institutions.
- Princeton is located approximately 45 minutes from Philadelphia and 1 hour from New York City, offering easy access to major metropolitan areas.
Work Schedule: Full-time, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM) and flexibility for remote work on non-on-site days.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships with colleagues on-site while also enjoying the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and cross-functional stakeholders
- Final interview with the Senior Director of HCP Marketing - Dermatology
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management capabilities
- Customer focus and customer insights
- Communication and interpersonal skills
- Commercial acumen and business judgment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with HCP marketing, commercial strategy, and brand management.
- Demonstrate your understanding of the dermatology marketplace and competitive landscape.
- Showcase your ability to lead and develop high-performing teams.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
ATS Keywords: HCP marketing, pharmaceutical marketing, dermatology, immunology, commercial strategy, brand management, leadership, team development, strategic planning, matrix organization
ASSUMPTION: BMS uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce
- Tableau
- Marketo
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Salesforce, and other common marketing and project management tools. Familiarity with industry-specific software and platforms is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Innovation
- Bold Leadership
- Integrity
- Accountability
- Collaboration
Work Style:
- BMS fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration.
- The company values a growth mindset, encouraging employees to learn, adapt, and continuously improve.
- BMS offers a supportive and flexible work environment, with opportunities for professional development and career advancement.
Self-Assessment Questions:
- Do you have a proven track record of driving commercial success in a competitive environment?
- Are you comfortable working in a matrix organization and collaborating with cross-functional stakeholders?
- Do you thrive in a fast-paced, dynamic work environment, and are you able to manage multiple projects simultaneously?
ASSUMPTION: BMS values employees who are passionate about their work, committed to continuous learning, and dedicated to helping patients prevail over serious diseases.
⚠️ Potential Challenges
- The competitive nature of the dermatology marketplace requires strong strategic thinking and commercial acumen.
- Working in a matrix organization can present unique challenges, requiring strong communication and collaboration skills.
- The hybrid work arrangement may require additional effort to build and maintain relationships with colleagues on-site.
- The role may involve frequent travel to attend industry events, customer meetings, and other off-site activities.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to building and maintaining strong relationships with colleagues and customers.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Manager role in the pharmaceutical industry, with a focus on HCP marketing and commercial strategy.
- However, this role offers additional responsibilities and leadership opportunities, with the potential to manage direct reports and influence cross-functional stakeholders.
- Career progression in this role could lead to more senior leadership positions, such as Vice President of Marketing or General Manager.
ASSUMPTION: This role offers significant growth potential and is well-suited for candidates with a strong background in pharmaceutical marketing and a desire to advance to more senior leadership positions.
📝 Sample Projects
- Developing and executing a comprehensive HCP marketing plan for a new product launch in the dermatology space.
- Conducting market research and customer segmentation analysis to inform brand strategy and positioning.
- Collaborating with cross-functional stakeholders to identify opportunities and address barriers to brand growth through clear action plans.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong analytical skills, commercial acumen, and the ability to work effectively in a matrix organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader organizational structure, and what are the opportunities for growth and advancement?
- What are the key challenges facing the brand or franchise, and how can this role help address them?
- How does the company support the development and growth of its employees, and what opportunities are available for professional development and career advancement?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.bms.com/careers/job/137467206906-director-hcp-marketing-dermatology-princeton-nj-us
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on HCP marketing, commercial strategy, and brand management.
- Prepare for your interview by researching the company, the brand, and the competitive landscape in the dermatology space.
- If selected for an on-site or virtual interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate your punctuality and eagerness for the opportunity.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
