📌 Core Information
🔹 Job Title: Director/Head of Brand and Community
🔹 Company: Tekmetric
🔹 Location: Houston, Texas
🔹 Job Type: Full-time
🔹 Category: Brand Marketing, Community Building, Communications
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building a movement around Tekmetric's vision and elevating the auto repair experience
- Leading and mentoring a high-performing team of creative marketers
- Evolving Tekmetric's brand positioning, messaging, and visual identity
- Developing influential, multi-channel content and thought leadership
- Designing and scaling community programs to engage and celebrate customers
- Collaborating cross-functionally to ensure brand and community are woven into every customer and employee interaction
ASSUMPTION: This role requires a strategic, hands-on leader who can balance big-picture vision with flawless execution. The ideal candidate will have experience in brand marketing, community building, or related fields, with a strong background in storytelling and team leadership.
📋 Key Responsibilities
✅ Build and lead a movement around Tekmetric's vision, turning it into an industry-wide conversation
✅ Lead and mentor a high-performing team of creative marketers, fostering a culture of bold ideas and continuous learning
✅ Own and evolve Tekmetric's brand positioning, messaging, and visual identity
✅ Develop and execute strategies for thought leadership, content creation, and community engagement
✅ Collaborate cross-functionally to ensure brand and community are integrated into every customer and employee interaction
✅ Measure and optimize performance using data-driven insights
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience leading teams through ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of experience in brand marketing, community building, communications, or related fields, ideally within high-growth SaaS or customer-centric industries
Required Skills:
- Proven track record in brand marketing, community building, and thought leadership
- Excellent leadership, communication, and storytelling skills
- Strategic mindset with the ability to balance big-picture vision and tactical execution
- Experience working with cross-functional teams and influencing stakeholders
- Strong analytical skills and data-driven approach to decision-making
Preferred Skills:
- Experience working in or adjacent to industries like automotive, trades, small business, or vertical SaaS
- Familiarity with marketing automation tools and CRM systems
- Experience managing and mentoring high-performing teams
ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in brand marketing, community building, or related fields are preferred. Experience in high-growth SaaS or customer-centric industries is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in brand marketing)
Benefits:
- Healthcare Insurance
- Flexible and remote work opportunities
- Generous PTO
- Exceptional leave programs
- Excellent Medical, Dental, Vision, and Prescription Drug Coverage
- 401(k) Retirement Savings Plan with a 6% match
- Employer-covered STD, LTD, Life, and AD&D Insurance Programs
- Up to $60 monthly for wellness expenses and activities
- Education Assistance
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work opportunities
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in brand marketing. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on auto repair shop management software
Company Size: 51-200 employees (mid-sized company)
Founded: 2015, with a strong focus on customer service and a modern approach to customer care
Company Description:
- Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care
- The company champions transparency, integrity, innovation, and a service-mentality that puts customers first
- Tekmetric provides reliable, fast customer service to shops from day one and is growing quickly while maintaining its service philosophy
Company Specialties:
- Multi-Shop / Franchise Management
- Auto Repair Software
- Mechanic Software
- Digital Vehicle Inspections
- Auto Repair Labor Guides
- Auto Repair Inventory Software
- Auto Repair Management
- Auto Repair Management Software
- Shop Management Software
- Shop Management System
- Integrated Payments
Company Website: https://www.tekmetric.com/
ASSUMPTION: Tekmetric is a mid-sized company with a strong focus on customer service and innovation. The company's size allows for a more agile and entrepreneurial work environment, with ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Director/Head of a function (brand and community)
Reporting Structure: This role reports directly to the CEO and is responsible for leading and mentoring a team of creative marketers
Work Arrangement: Remote OK, with flexible scheduling and the opportunity for hybrid work arrangements
Growth Opportunities:
- As Tekmetric continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
- The company's focus on innovation and customer care provides ample opportunities for the successful candidate to make a significant impact on the business
- With a strong track record in this role, the successful candidate may have the opportunity to take on additional leadership responsibilities within the company
ASSUMPTION: This role offers significant growth opportunities for the successful candidate, with the potential to expand their team and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): 730 Town and Country Blvd, Suite 300, Houston, Texas 77024, US
Geographic Context:
- Houston, Texas is the fourth-most populous city in the United States, with a diverse economy and a strong job market
- The city is home to a thriving tech industry, with a growing number of startups and established tech companies
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely
ASSUMPTION: Houston, Texas offers a dynamic and growing tech industry, with a diverse economy and a strong job market. The city's humid subtropical climate may be a consideration for candidates who prefer milder weather.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Creativity and innovation in brand marketing and community building
- Strong communication and storytelling skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to brand marketing, community building, and thought leadership
- Showcase your leadership and team management skills, as well as your ability to work collaboratively with cross-functional teams
- Demonstrate your understanding of the auto repair industry and Tekmetric's products and services
ATS Keywords: Brand Marketing, Community Building, Thought Leadership, Strategic Planning, Storytelling, Public Relations, Customer Advocacy, Design Oversight, Cross-Functional Collaboration, Data Analysis, Creative Marketing, Mentorship, Innovation, Auto Repair Software, Shop Management System
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and creative skills, as well as their understanding of the auto repair industry and Tekmetric's products and services.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content optimization tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The successful candidate will have experience working with marketing automation tools, CRM systems, and design tools, as well as a strong understanding of SEO and content optimization best practices.
👔 Cultural Fit Considerations
Company Values:
- Build things that matter
- We’re all entrepreneurs
- Yes before no
- We matter to each other
Work Style:
- Collaborative and cross-functional
- Dynamic and fast-paced
- Focused on innovation and continuous learning
- Customer-centric and service-oriented
Self-Assessment Questions:
- How do you align with Tekmetric's core values, particularly 'Build things that matter' and 'We matter to each other'?
- How do you approach working in a dynamic, fast-paced environment, and how do you balance big-picture vision with tactical execution?
- How do you engage and build communities around a brand, and how do you measure the success of your community-building efforts?
ASSUMPTION: Tekmetric values candidates who are passionate about building things that matter, working collaboratively, and putting customers first. The company's dynamic and fast-paced work environment requires candidates who are comfortable working in ambiguity and balancing big-picture vision with tactical execution.
⚠️ Potential Challenges
- Balancing the strategic and tactical aspects of the role, particularly in a fast-paced, dynamic environment
- Working with a diverse and growing team, with the potential for team members to have varying levels of experience and expertise
- Managing multiple priorities and projects simultaneously, with a focus on prioritizing and executing on high-impact initiatives
- Navigating the unique challenges and opportunities of the auto repair industry, with a focus on elevating the customer experience for both shops and their customers
ASSUMPTION: The successful candidate will be comfortable working in a dynamic, fast-paced environment and have experience balancing strategic and tactical responsibilities. They will also have a strong understanding of the auto repair industry and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position places a greater emphasis on community building, thought leadership, and cross-functional collaboration
- Unlike other roles in the industry, this position requires a strong understanding of the auto repair industry and Tekmetric's products and services
- Career path comparison: This role offers significant growth opportunities, with the potential to expand the team and take on additional responsibilities as the company continues to grow
ASSUMPTION: This role is unique in its focus on community building, thought leadership, and cross-functional collaboration within the auto repair industry. Candidates with experience in similar roles may find the unique aspects of this position challenging, but also highly rewarding.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh, including a new visual identity, messaging framework, and tone of voice
- Launching a thought leadership campaign, including a series of blog posts, whitepapers, and webinars, to position Tekmetric and its leaders as visionary voices in the auto repair industry
- Designing and implementing a customer advocacy program, including customer success stories, case studies, and testimonials, to showcase the impact of Tekmetric's products and services on auto repair shops and their customers
ASSUMPTION: These sample projects are designed to showcase the strategic, creative, and collaborative aspects of the role, as well as the candidate's ability to work with cross-functional teams and execute on high-impact initiatives.
❓ Key Questions to Ask During Interview
- How does Tekmetric measure the success of its brand and community-building efforts, and how do you plan to build on and improve these metrics?
- Can you describe a time when you had to balance strategic and tactical responsibilities, and how did you approach this challenge?
- How do you engage and build communities around a brand, and how do you measure the success of your community-building efforts?
- Can you describe a time when you had to work with a diverse and growing team, and how did you approach managing and mentoring team members with varying levels of experience and expertise?
- How do you plan to integrate brand and community into every customer and employee interaction, and what specific initiatives do you have in mind?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, creativity, and leadership skills, as well as their understanding of the auto repair industry and Tekmetric's products and services.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Tekmetric's products and services, as well as the auto repair industry
- Be ready to discuss your approach to brand marketing, community building, and thought leadership
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
