📌 Core Information
🔹 Job Title: Director, Influencer and Creator Strategy
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Four Seasons Corporate Office Toronto
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global influencer and content creator strategies to drive commercial outcomes and brand affinity.
- Overseeing the creation of compelling social-first content that integrates influencers to maximize conversion.
- Cultivating and growing an in-house, high-performing team of influencer relations professionals.
- Collaborating with cross-functional teams to align on cohesive strategies that optimize the guest journey and achieve annual goals.
- Staying ahead of consumer and industry trends to keep Four Seasons competitive in an evolving and complex landscape.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of influencer marketing, content creation, and social media platforms.
📋 Key Responsibilities
✅ Lead the development and execution of global influencer and content creator strategies to drive commercial outcomes and brand affinity.
✅ Oversee the creation of compelling social-first content that integrates influencers to maximize conversion.
✅ Cultivate and grow an in-house, high-performing team of influencer relations professionals, developing new capabilities, mentoring staff, and fostering innovation in influencer and creator relations.
✅ Track and report on campaigns’ success using key performance indicators (KPIs).
✅ Work closely with commercial, marketing, digital teams, and other stakeholders to align on cohesive strategies that optimize the guest journey and achieve annual goals.
✅ Stay ahead of consumer and industry trends to keep Four Seasons competitive in an evolving and complex landscape.
ASSUMPTION: This role involves a high level of strategic thinking, collaboration, and data-driven decision making. It requires a strong understanding of influencer marketing, content creation, and social media platforms.
🎯 Required Qualifications
Education: Bachelor’s degree required; a degree or relevant post-graduate qualification in Digital Marketing, Social Media, or a related field is a plus.
Experience: 8+ years of experience in influencer relations, earned and organic social strategies, creative concepting, and production.
Required Skills:
- Leadership & Team Development: Proven experience leading and mentoring high-performing, outcome focused teams. Success in cultivating in-house talent and building a culture of innovation in influencer marketing.
- Influencer & Content Creation Expertise: Extensive knowledge of influencer marketing and creating partnerships that result in conversion.
- Instagram & TikTok Expertise: Deep familiarity with both Instagram and TikTok is required. You must be highly knowledgeable about each platform's algorithms, trends, influencer/creator landscape, and best practices for content creation and engagement.
- Data-Driven: Strong analytical skills to measure and optimize marketing programs using KPIs and performance metrics.
- Digital & Social Media Savvy: In-depth knowledge of social media platforms and marketing tools. Proficiency in analytics and influencer management tools (e.g., Sprout Social, Traackr). Willingness to learn and manage new and existing 3rd party CMS platforms for greater insights gathering and data integration.
- Exceptional Communicator: Ability to effectively communicate strategies and results to senior leadership, external partners, and internal teams.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in multiple languages.
ASSUMPTION: This role requires a well-rounded professional with a strong background in influencer marketing, content creation, and social media. Experience in the hospitality industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated based on industry standards for a Director-level role in the hospitality industry with 10+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Employee discounts on hotel stays and dining.
- Opportunities for career growth and development.
Working Hours: Full-time (40 hours per week), with some flexibility for remote work.
ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in the hospitality industry with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Four Seasons Hotels and Resorts is a global, luxury hotel management company that operates over 120 hotels and resorts in 47 countries around the world.
Company Size: 10,001+ employees. As a large company, Four Seasons offers extensive resources, diverse career opportunities, and a well-established brand.
Founded: 1961. Four Seasons has a long history in the hospitality industry and has built a strong reputation for luxury and excellence.
Company Description:
- Four Seasons is powered by its people, with a collective of individuals who crave to become better, push themselves to new heights, and treat each other as they wish to be treated in return.
- The company's purpose is to create impressions that will stay with guests for a lifetime, recognizing a familiar face, welcoming a new one, and treating everyone with genuine heart.
- Four Seasons is committed to supporting cancer research and advancing diversity, inclusion, equality, and belonging at its corporate offices and properties worldwide.
Company Specialties:
- The world's leading operator of luxury hotels and resorts.
Company Website: http://www.fourseasons.com
ASSUMPTION: Four Seasons is a well-established, global hospitality company with a strong brand and a commitment to luxury and excellence. Its large size offers extensive resources and career opportunities for employees.
📊 Role Analysis
Career Level: Director. This role is a senior-level position within the Four Seasons PRSM Center of Excellence (COE), acting as a centralized hub for the development of best-in-class global, regional, and market-level organic and earned social strategies.
Reporting Structure: This role reports directly to the Senior Director, PRSM Center of Excellence (COE) and works closely with commercial, marketing, digital, and other key matrix teams.
Work Arrangement: Hybrid. This role requires working 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario.
Growth Opportunities:
- Potential to advance within the Four Seasons PRSM Center of Excellence (COE) or other departments within the company.
- Opportunities to collaborate with and learn from industry experts across various teams and disciplines.
- Chance to develop and mentor in-house talent, fostering a high-performance, results-driven culture.
ASSUMPTION: This role offers significant growth opportunities, both within the Four Seasons PRSM Center of Excellence (COE) and across the broader organization. It provides the chance to work with and learn from industry experts and to develop and mentor in-house talent.
🌍 Location & Work Environment
Office Type: Corporate Office. The Four Seasons Corporate Office is located at 1165 Leslie Street, Toronto, Ontario.
Office Location(s): Toronto, Ontario
Geographic Context:
- Toronto is a multicultural city with a diverse population and a thriving arts, culture, and food scene.
- The city is known for its four distinct seasons, with cold winters and warm summers.
- Toronto is a major hub for the hospitality industry, with numerous hotels, resorts, and events.
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work.
ASSUMPTION: The Four Seasons Corporate Office in Toronto offers a dynamic and multicultural work environment, with opportunities to engage with industry experts and collaborate with various teams and departments.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and situational interview to evaluate problem-solving skills, leadership abilities, and strategic thinking.
- Final interview with the Senior Director, PRSM Center of Excellence (COE) or another senior leader to discuss the role's fit within the organization and answer any remaining questions.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership abilities and team development experience.
- Deep understanding of influencer marketing, content creation, and social media platforms.
- Strong communication and presentation skills.
- Cultural fit and alignment with Four Seasons' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in influencer marketing, content creation, and social media.
- Be prepared to discuss specific examples of your leadership experience, strategic thinking, and problem-solving skills.
- Research Four Seasons' company culture, values, and mission to ensure a strong fit and alignment.
- Prepare questions to ask the interviewer about the role, the team, and the organization to demonstrate your interest and engagement.
ATS Keywords: Influencer marketing, content creation, social media, strategic thinking, leadership, team development, Four Seasons, hospitality industry, hybrid work arrangement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership abilities, and cultural fit. Demonstrating relevant experience and skills in influencer marketing, content creation, and social media will be crucial for success.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, and other relevant platforms.
- Influencer management tools: Sprout Social, Traackr, and other relevant tools.
- Analytics and reporting tools: Google Analytics, social media analytics tools, and other relevant tools.
- Project management tools: Asana, Trello, or other relevant tools.
ASSUMPTION: This role requires proficiency in social media platforms, influencer management tools, analytics and reporting tools, and project management tools. Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Recognizing a familiar face, welcoming a new one, and treating everyone with genuine heart.
- Creating impressions that will stay with guests for a lifetime.
- Crafting experiences that reflect the unique personality of each guest.
Work Style:
- Collaborative and cross-functional, working closely with various teams and departments.
- Data-driven and results-oriented, with a focus on performance best practices and efficiencies.
- Innovative and forward-thinking, staying ahead of consumer and industry trends.
Self-Assessment Questions:
- Do you have a proven track record of leading and mentoring high-performing teams in influencer marketing and content creation?
- Are you highly knowledgeable about Instagram and TikTok algorithms, trends, influencer/creator landscapes, and best practices for content creation and engagement?
- Can you effectively communicate strategies and results to senior leadership, external partners, and internal teams?
- Are you comfortable working in a hybrid work arrangement, with some days in the office and others remote?
ASSUMPTION: Four Seasons values a collaborative, data-driven, and innovative work style. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement.
- Keeping up with the rapidly evolving influencer marketing and social media landscape.
- Balancing long-term strategic thinking with short-term tactical execution to drive revenue and affiliate program growth.
- Navigating a large, matrixed organization with multiple stakeholders and priorities.
ASSUMPTION: These challenges require strong leadership, strategic thinking, and project management skills to overcome successfully.
📈 Similar Roles Comparison
- Unlike related roles in marketing or communications, this role focuses specifically on influencer marketing and content creation strategies to drive commercial outcomes and brand affinity.
- In the hospitality industry, this role is unique in its global scope and centralized hub within the Four Seasons PRSM Center of Excellence (COE).
- Career paths in this role may lead to senior leadership positions within the Four Seasons PRSM Center of Excellence (COE) or other departments within the organization.
ASSUMPTION: This role is unique in its focus on influencer marketing and content creation strategies within the global hospitality industry. Its career paths and growth opportunities are distinct from related roles in marketing or communications.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to drive brand awareness and engagement across multiple social media platforms.
- Creating and implementing a content creation strategy that integrates influencers to maximize conversion and drive commercial outcomes.
- Building and managing a high-performing in-house team of influencer relations professionals, developing new capabilities, and fostering a culture of innovation in influencer marketing.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of this role, requiring strong leadership, problem-solving, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Four Seasons PRSM Center of Excellence (COE) and how this role fits within it?
- How does this role collaborate with commercial, marketing, digital, and other key matrix teams to achieve annual goals and optimize the guest journey?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Four Seasons support the growth and development of its employees, particularly in this role?
- What are the most significant challenges facing the influencer marketing and content creation landscape in the hospitality industry, and how is Four Seasons addressing them?
ASSUMPTION: These interview questions help candidates assess the role's fit within the organization, understand its priorities and challenges, and evaluate the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in influencer marketing, content creation, and social media.
- Prepare examples of your leadership experience, strategic thinking, and problem-solving skills to discuss during the interview.
- Research Four Seasons' company culture, values, and mission to ensure a strong fit and alignment.
- Prepare questions to ask the interviewer about the role, the team, and the organization to demonstrate your interest and engagement.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
