Director, Influencer Marketing – GOAT

📌 Core Information

🔹 Job Title: Director, Influencer Marketing

🔹 Company: GOAT, part of WPP Media

🔹 Location: Turkey

🔹 Job Type: Permanent (Full Time)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Setting the strategic direction of GOAT's influencer marketing department
• Leading and managing the influencer marketing team
• Driving commercial growth and business development
• Managing key client relationships and ensuring high service quality
• Staying ahead of industry trends and innovations

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the influencer marketing landscape.

📋 Key Responsibilities

✅ Define and lead the implementation of the agency's vision, strategy, and goals for influencer marketing

✅ Lead, mentor, and manage the performance of the influencer marketing team

✅ Identify and pursue new business opportunities, lead high-level client pitches, and strategically expand the agency's client portfolio

✅ Take full ownership of the department's budget, revenue targets, and profitability (P&L)

✅ Continuously evolve the agency's services, tools, and processes by closely monitoring industry innovations, new platforms, and technologies

✅ Manage relationships with key strategic clients, ensure top-tier client satisfaction, and build long-term business partnerships

✅ Work in harmony with other department leaders to deliver integrated and holistic solutions to clients

✅ Represent GOAT at industry events, panels, and in publications to contribute to the agency's thought leadership

ASSUMPTION: This role involves a mix of strategic planning, team leadership, client management, and industry representation, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree from a relevant field

Experience: A minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side

Required Skills:

• Proven experience in team management and leadership
• A proven track record of developing and implementing successful and measurable influencer marketing strategies for major brands
• Strong commercial acumen, with experience in budget management (P&L) and business development
• Excellent senior-level presentation, negotiation, and communication skills
• Analytical and strategic thinking ability with skills in solving complex problems
• Strong relationships with key players in the industry (influencers, agencies, platforms)
• Fluency in English (both written and spoken)

Preferred Skills:

• Proven ability to work seamlessly with global teams, championing shared Ways of Working and fostering a collaborative, cross-cultural environment
• Demonstrated success in agency growth and new business development
• In-depth knowledge of MarTech and AdTech tools

ASSUMPTION: While the role requires a strong background in influencer marketing, additional skills in global teamwork, agency growth, and MarTech/AdTech can provide a competitive edge.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Industry standard for a Director-level role in influencer marketing in Turkey is approximately ₺150,000 - ₺250,000 per year (based on Glassdoor and Payscale data).

Benefits:

• Medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement (4 days in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: WPP Media has 10,001+ employees globally. This size allows for extensive resources and opportunities for career growth.

Founded: WPP Media was founded in 1871 (as WPP plc) and has since grown into one of the world's largest advertising and marketing services companies.

Company Description:

• WPP Media is WPP's global media collective, built for the AI era
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands
• WPP Media is committed to fostering a culture of respect and equal opportunities

Company Specialties:

• Media planning and buying
• Data-driven marketing
• Creative services
• Digital and social media marketing

Company Website: WPPmedia.com

ASSUMPTION: WPP Media's extensive resources and global presence provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Managing Director of GOAT.

Reporting Structure: The Director will oversee the influencer marketing team and collaborate with other department heads to deliver integrated solutions to clients.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to be in the office around four days a week.

Growth Opportunities:

• Potential to shape the future of the industry as part of WPP Media's global network
• Ability to directly impact the agency's success through strategic decision-making
• Opportunity to work with a dynamic, creative, and international leadership team
• Access to an inspiring work environment that supports career growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the agency's success.

🌍 Location & Work Environment

Office Type: WPP Media's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Turkey

Geographic Context:

• Turkey has a growing influencer marketing industry, with numerous opportunities for collaboration and partnership
• The country's diverse cultural landscape offers unique challenges and opportunities for influencer marketing campaigns
• Turkey's time zone (EET, UTC+3) may require some flexibility in working hours to accommodate global team members

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees expected to be in the office around four days a week.

ASSUMPTION: The hybrid work arrangement and modern office spaces provide a flexible and collaborative work environment that supports productivity and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the GOAT leadership team
• Final interviews with the WPP Media HR team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and experience in influencer marketing
• Communication and presentation skills
• Cultural fit and alignment with WPP Media's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've led or contributed to
• Research WPP Media and GOAT to demonstrate your understanding of the company and its mission

ATS Keywords: Influencer Marketing, Team Management, Business Development, Strategic Thinking, P&L, Client Relations, Industry Trends, Innovation, Service Development, Thought Leadership, Hybrid Work, Global Teams, MarTech, AdTech

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within WPP Media and GOAT.

🛠️ Tools & Technologies

• MarTech and AdTech tools (e.g., Google Analytics, social media management platforms, influencer marketing platforms)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
• Data visualization and reporting tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant MarTech, AdTech, project management, and data visualization tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and cross-functional, with a focus on integrated solutions
• Data-driven and innovative, with a commitment to staying ahead of industry trends
• Dynamic and fast-paced, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you align with WPP Media's core values and commitment to fostering a culture of respect?
• Are you comfortable working in a hybrid environment and collaborating with global teams?
• Do you thrive in a dynamic, fast-paced work environment that prioritizes continuous learning and improvement?

ASSUMPTION: Candidates who demonstrate a strong alignment with WPP Media's values and a comfortable working style in a hybrid, global environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing a team remotely and fostering a collaborative culture in a hybrid work environment
• Keeping up with the fast-paced evolution of the influencer marketing industry and emerging technologies
• Balancing the demands of client management, business development, and team leadership
• Navigating cultural differences and time zone challenges when working with global teams

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic leadership, business development, and industry representation, rather than day-to-day campaign execution
• Influencer marketing is a dynamic and evolving industry, with new platforms and trends emerging regularly
• Career paths in influencer marketing can vary widely depending on the candidate's interests, skills, and the specific opportunities available within the agency

ASSUMPTION: This role offers unique opportunities for strategic leadership, business development, and industry representation, setting it apart from related positions.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a major brand launch, resulting in a 30% increase in brand awareness and a 20% increase in sales
• Managing a team of 10 to create and execute influencer marketing campaigns for a diverse portfolio of clients, consistently exceeding client expectations and achieving an average ROI of 5:1
• Spearheading a thought leadership initiative, publishing industry insights and best practices in leading marketing publications and presenting at industry conferences, establishing the agency as a go-to resource for influencer marketing expertise

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and business development aspects of the role, as well as the candidate's ability to drive results and establish thought leadership.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days, and how can I best support the team in achieving these goals?
• How does the influencer marketing team collaborate with other departments, and what opportunities are there for cross-functional projects and initiatives?
• What are the most pressing challenges facing the influencer marketing industry, and how can this role contribute to addressing these issues?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does WPP Media support the professional growth and development of its employees, and what opportunities are available for career advancement within the agency?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, interest in the role's priorities, and commitment to the agency's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jobvite link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've led or contributed to
• Research WPP Media and GOAT to demonstrate your understanding of the company and its mission
• Follow up with the hiring team one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.