📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Underdog Sports
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop comprehensive marketing plans
- Leading the development of messaging and positioning strategies for new products
- Conducting in-depth value proposition analysis and refining brand differentiators
- Monitoring and optimizing marketing performance to meet KPIs
- Fostering a culture of creativity, collaboration, and strategic thinking
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive marketing success in a fast-paced, competitive environment.
📋 Key Responsibilities
✅ Collaborate closely with Marketing, Strategy, and Product teams to develop comprehensive marketing plans that support product launches, updates, and campaigns
✅ Conduct in-depth value proposition analysis and work with internal and external stakeholders to refine and communicate the brand’s differentiators in the sports gaming space
✅ Own the content calendar, balancing feature GTM with external beats and internal promotions
✅ Lead the development of messaging and positioning strategies for new products, ensuring alignment across all communication channels
✅ Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption
✅ Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog
✅ Become an expert in understanding the behavior, preferences, and pain points of our diverse user base
✅ Engage with customers and the gaming community to gather feedback and insights, translating these into actionable marketing strategies
✅ Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming
✅ Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement
✅ Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness, ensuring that Underdog remains competitive in the marketplace
✅ Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business
ASSUMPTION: This role requires a strong understanding of consumer behavior, brand positioning, digital marketing, and content strategy, with the ability to communicate complex ideas simply and persuasively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of integrated or product marketing experience, with a strong focus on competitive markets, especially within sports or gaming sectors
Required Skills:
- Expertise in brand positioning, digital marketing, and content strategy
- Exceptional communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- Results-oriented and data-driven, with a passion for continuous optimization and performance measurement
- Highly organized and able to manage multiple projects and priorities in a fast-paced environment
- Collaborative and adaptable, with the ability to work cross-functionally and drive alignment in a dynamic, growing organization
Preferred Skills:
- Experience in sports betting licensure and regulations
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the sports or gaming industries, as well as those with a strong understanding of consumer behavior and data-driven decision making, will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 per year (USD)
Benefits:
- Unlimited PTO
- 16 weeks of fully paid parental leave
- $500 home office allowance
- 5% 401k match
- FSA
- Company paid health, dental, vision plan options for employees and dependents
Working Hours: Full-time, with flexible hours and a connected virtual first culture
ASSUMPTION: The salary range provided is an estimate based on the company's size, industry standards, and the level of responsibility required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Underdog Sports operates in the competitive and rapidly growing spectator sports industry, focusing on fantasy sports and sports gaming.
Company Size: With 201-500 employees, Underdog Sports is a mid-sized company that offers a connected virtual first culture with a highly engaged distributed workforce.
Founded: Underdog Sports was founded in 2020 and has since grown to become one of the fastest-growing fantasy sports companies on the market.
Company Description:
- Underdog Sports is a fast-growing sports gaming company that builds innovative games, products, and experiences for American sports fans.
- The company has built four of today’s most widely played fantasy games and launched the Underdog Sportsbook, all built entirely in-house with custom-built tech.
- Underdog Sports aims to shake up the fastest-growing industry with bold ideas, custom-built tech, and the drive to win.
Company Specialties:
- Fantasy sports
- Sports gaming
- In-house product development
Company Website: https://underdogfantasy.com
ASSUMPTION: Underdog Sports' focus on in-house product development and custom-built tech allows it to continuously deliver innovative experiences for its users.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in integrated marketing.
Reporting Structure: The Director of Integrated Marketing will likely report directly to the Chief Marketing Officer (CMO) or another senior marketing executive and may oversee a team of marketing professionals.
Work Arrangement: This role is remote solely, allowing for flexibility and a connected virtual first culture.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career growth within the marketing department or the broader organization.
- With Underdog Sports' rapid growth, there may be opportunities to take on additional responsibilities or lead new initiatives as the company expands.
ASSUMPTION: The growth opportunities for this role will depend on the company's continued success and expansion in the sports gaming market.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States
Geographic Context:
- The United States offers a large and diverse market for sports gaming, with a wide range of sports fans and gaming enthusiasts.
- The remote work arrangement allows for a flexible and connected virtual first culture, enabling collaboration with team members across the country.
- Underdog Sports' headquarters is in Brooklyn, NY, but the company has a distributed workforce, with employees located throughout the United States.
Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent from across the country.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with marketing team members and other stakeholders
- Final interview with the hiring manager or a panel of senior executives
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Data-driven decision making and analytics
- Brand positioning and messaging
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the sports or gaming industries.
- Be prepared to discuss your approach to data-driven marketing and your experience with A/B testing and optimization.
- Demonstrate your understanding of consumer behavior and your ability to translate insights into actionable marketing strategies.
ATS Keywords: Integrated Marketing, Product Marketing, Consumer Behavior, Brand Positioning, Digital Marketing, Content Strategy, Cross-functional Collaboration, Data-driven Decision Making, Marketing Strategy, Sports Gaming
ASSUMPTION: Underdog Sports uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used by Underdog Sports may vary, but the company is likely to use industry-standard marketing and analytics software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Data-driven and results-oriented
- Adaptable and collaborative
- Passionate about sports and gaming
Self-Assessment Questions:
- How do you approach continuous optimization and performance measurement in marketing campaigns?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to develop and execute a comprehensive marketing plan?
- How do you stay up-to-date with emerging trends and best practices in the sports gaming industry?
ASSUMPTION: Underdog Sports values innovation, collaboration, and customer-centricity, and candidates who demonstrate these qualities will be well-suited for the company's culture.
⚠️ Potential Challenges
- The competitive and rapidly evolving nature of the sports gaming industry may require frequent adaptation and innovation.
- The remote work arrangement may present challenges in maintaining a strong company culture and fostering collaboration among team members.
- The need to balance feature GTM with external beats and internal promotions may require strong project management and prioritization skills.
- The diverse user base of sports fans and gaming enthusiasts may necessitate a deep understanding of consumer behavior and segmentation strategies.
ASSUMPTION: Underdog Sports' fast-paced and competitive environment may present unique challenges for candidates, but also offers opportunities for growth and innovation.
📈 Similar Roles Comparison
- Compared to other integrated marketing roles, this position places a greater emphasis on cross-functional collaboration and data-driven decision making.
- The sports gaming industry is characterized by rapid growth and innovation, requiring candidates to stay up-to-date with emerging trends and best practices.
- Career paths in integrated marketing may vary depending on the company's size and structure, but this role offers opportunities for growth within the marketing department or the broader organization.
ASSUMPTION: Candidates with experience in integrated marketing roles in competitive markets, particularly within the sports or gaming industries, will be well-suited for this position.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new fantasy sports game launch
- Conducting customer research to identify pain points and opportunities for product improvement
- Optimizing marketing messaging and positioning to improve customer engagement and product adoption
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Director of Integrated Marketing may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does Underdog Sports approach continuous optimization and performance measurement in marketing campaigns?
- Can you describe the company's approach to cross-functional collaboration and communication, particularly with the Product and Strategy teams?
- How does Underdog Sports foster a culture of innovation and adaptability in the face of a rapidly evolving industry?
- What opportunities exist for career growth and development within the marketing department or the broader organization?
- How does Underdog Sports support work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: These key questions are designed to help candidates better understand the company's culture, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Underdog Sports' careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the sports or gaming industries.
- Prepare for interviews by researching Underdog Sports' company culture, values, and recent initiatives.
- Follow up with Underdog Sports after submitting your application to express your interest and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your approach to data-driven marketing, consumer behavior, and brand positioning.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
