Director - Integrated Marketing

📌 Core Information

🔹 Job Title: Director - Integrated Marketing

🔹 Company: Freshworks

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 12-14 years

🔹 Remote Status: Hybrid (In-office 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of digital demand generation channels globally
• Database expansion and enrichment strategy to drive top-of-the-funnel growth
• Virtual experiences and webinar strategy to attract, nurture, and convert leads
• Cross-functional collaboration with product marketing, brand, growth, sales, and campaigns teams
• Data-driven optimization and performance tracking to improve channel conversions

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and cross-functional collaboration to drive digital demand generation efforts at scale.

📋 Key Responsibilities

✅ Lead the strategy, execution, and governance for key digital demand generation channels globally

✅ Drive top-of-the-funnel growth through database expansion and enrichment strategies

✅ Develop and execute virtual experiences and webinar strategies to attract, nurture, and convert leads

✅ Oversee email marketing efforts to drive user acquisition, engagement, and revenue growth

✅ Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines

✅ Manage agencies and external partners to ensure best-in-class strategies and execution

✅ Oversee a team of marketing managers and SMEs to drive demand globally for top, middle, and bottom-funnel leads

✅ Partner with campaign managers, brand, product marketing, and cross-functional teams to align digital outbound channel strategies and governance

✅ Own performance tracking and reporting, using data-driven insights to improve channel conversions

✅ Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive digital demand generation efforts effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12-14 years of relevant experience in growth marketing focused on digital channels, preferably in B2B SaaS

Required Skills:

• Proven experience leading email and database expansion strategies, virtual events, and demand gen efforts at scale across the top, mid, and bottom of the funnel
• Deep understanding of demand gen funnels and B2B buyer journeys
• Experience with marketing automation tools, A/B testing, and conversion rate optimization
• Ability to influence and collaborate across cross-functional teams
• Experience using AI and automation to scale content creation and optimization

Preferred Skills:

• Master's degree in Marketing, Business, or a related field
• Experience working in a hyper-growth startup environment

ASSUMPTION: Candidates with a strong background in growth marketing, email marketing, and demand generation strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 30,00,000 - 45,00,000 per annum (Estimated based on industry standards for a Director-level role in B2B SaaS, Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in B2B SaaS, Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Support Software and Helpdesk solutions

Company Size: 1,001-5,000 employees (Global), with a significant presence in Bengaluru, India

Founded: 2010, with headquarters in San Mateo, California, USA

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
• Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
• Serves over 72,000 companies worldwide, including industry leaders like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the customer support software industry, with a strong global presence and a commitment to providing exceptional customer and employee experiences.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing or a similar executive

Reporting Structure: Oversees a team of marketing managers and SMEs, collaborating with cross-functional teams such as product marketing, brand, growth, sales, and campaigns

Work Arrangement: Hybrid role, with an in-office presence required three days per week (Tuesday-Thursday)

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand
• Opportunities to lead and mentor junior team members
• Chance to work on high-impact projects that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital demand generation efforts.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with an in-office presence required three days per week

Office Location(s): Bengaluru, India (SP Infocity, Block B, 1st Floor, 40, MGR Salai, Perungudi)

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry
• The office is located in the Perungudi area, which is a major IT hub with numerous tech companies and startups
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility while maintaining a strong team culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round with the VP of Marketing or a similar executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and communication skills
• Technical proficiency in digital marketing, email marketing, and demand generation

Application Tips:

• Highlight relevant experience in growth marketing, email marketing, and demand generation strategies
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of your past successes in driving digital demand generation efforts

ATS Keywords: Digital Marketing, Growth Marketing, Email Marketing, Demand Generation, Database Expansion, Virtual Events, Marketing Automation, A/B Testing, Conversion Rate Optimization, Cross-Functional Collaboration, Data-Driven Insights, AI, Personalization

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in digital marketing and demand generation.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Webinar and virtual event platforms (e.g., Zoom, GoToWebinar)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Transparency and collaboration
• Continuous learning and improvement
• Innovation and creativity

Work Style:

• Data-driven and results-oriented
• Cross-functional and collaborative
• Adaptable and responsive to change
• Customer-focused and empathetic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
• Are you passionate about driving digital demand generation efforts and have a proven track record of success in this area?
• Do you possess strong leadership skills and enjoy mentoring and developing junior team members?

ASSUMPTION: Candidates who align with Freshworks' company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance across different time zones
• Balancing the need for strategic planning with the demands of day-to-day execution and optimization
• Adapting to a fast-paced, hyper-growth environment with evolving priorities and goals
• Navigating a complex, matrixed organizational structure with multiple stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a greater emphasis on digital demand generation and growth marketing strategies
• In the B2B SaaS industry, this role is typical for a director-level position, with a focus on driving top-of-the-funnel growth and expanding the company's digital presence
• Career progression in this role could lead to VP or C-level positions as the company continues to grow and expand its marketing efforts

ASSUMPTION: This role is well-suited for candidates with a strong background in growth marketing, digital demand generation, and email marketing strategies, particularly in the B2B SaaS industry.

📝 Sample Projects

• Developing and executing a comprehensive database expansion strategy to drive top-of-the-funnel growth
• Launching a series of high-impact virtual events and webinars to attract, nurture, and convert leads
• Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the role, with a focus on driving digital demand generation efforts at scale.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for digital demand generation and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital demand generation efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions will help you better understand the company's culture, priorities, and expectations for the role, allowing you to make a more informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience in growth marketing, digital demand generation, and email marketing strategies
• Prepare examples of your past successes in driving digital demand generation efforts and expanding databases
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.