📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Lightspeed Commerce
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Paris, France)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to generate 60% of new business revenue in EMEA
- Collaborating with internal teams to ensure cohesive messaging and consistent brand experience across all channels
- Overseeing the creation of compelling and engaging content for marketing campaigns
- Utilizing marketing automation tools to streamline campaign execution and track performance metrics
- Analyzing campaign performance metrics and customer insights to refine marketing strategies and improve campaign effectiveness
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, coordinate, and execute integrated marketing campaigns from conception to completion to generate 60% of the new business revenue in EMEA
✅ Collaborate with internal teams, including marketing, sales, product, and creative, to ensure cohesive messaging and consistent brand experience across all channels
✅ Oversee the creation of compelling and engaging content for marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels
✅ Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact
✅ Analyze campaign performance metrics and customer insights to identify trends, opportunities, and areas for optimization. Use data-driven insights to refine marketing strategies and improve campaign effectiveness
✅ Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership
✅ Manage the EU marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives within allocated budget constraints
✅ Conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities. Use insights to inform marketing strategies and identify new opportunities for growth
✅ Collaborate with external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines
✅ Grow brand awareness in primary target regions and verticals
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or relevant qualifications
Experience: 10+ years of experience in Demand Generation and Brand Marketing in the European market
Required Skills:
- Proven expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI
- Proven background in budgeting, marketing planning, and financial forecasting
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
- Experience developing a robust testing & optimization strategy to optimize lead generation and ROI
Preferred Skills:
- Previous experience in Wholesale, Retail, or Fashion
- Previous employment in B2B or eCommerce
- Experience with HubSpot and Salesforce
ASSUMPTION: Candidates with experience in the Wholesale, Retail, or Fashion industries and B2B or eCommerce environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for a Director-level role in Paris, France)
Benefits:
- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- LinkedIn learning license
- 1 paid volunteer day annually
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Paris, France. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud commerce solutions for merchants
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2005, with headquarters in Montreal, Canada
Company Description:
- Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences
- The cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks
- Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries
Company Specialties:
- Point of Sale
- Retail
- Software
- POS
- iPad
- eCommerce
- Multi-Store
- Multi-Store Pro
- Cloud POS
- Lightspeed Retail
- Lightspeed Restaurant
- Omnichannel
- Loyalty
- Delivery
- Payments
- ePOS
- eCommerce
- Restaurant software
- and Retail software
Company Website: https://www.lightspeedhq.com/
ASSUMPTION: Lightspeed is a well-established company with a strong global presence, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Director-level role, reporting directly to senior leadership
Reporting Structure: This role will report directly to the VP of Marketing and will oversee a team of marketing professionals
Work Arrangement: On-site in Paris, France, with flexibility for remote work
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive business growth
- Potential to advance to a VP or C-level role within the organization
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company’s success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA; 201 Borough High St, London, SE1 1JA, GB; 711 Capitol Way South, Suite 705, Olympia, Washington 98501, US; 15 Green Square Close, Level 10, Fortitude Valley, QLD 4006, AU; 148 Dalhousie St., Ottawa, Ontario K1N 7C4, CA; 92, Avenue Charles de Gaulle, Neuilly-sur-Seine, Ile-de-France 92200, FR; 15 Green Square Close, Level 10, Fortitude Valley, QLD 4006, AU; 148 Dalhousie St., Ottawa, Ontario K1N 7C4, CA; 92, Avenue Charles de Gaulle, Neuilly-sur-Seine, Ile-de-France 92200, FR
Geographic Context:
- Paris, France, is a major global hub for fashion, retail, and technology, providing ample opportunities for networking and professional development
- The office is located in the heart of the city, offering easy access to public transportation and nearby amenities
- The city is known for its vibrant culture, rich history, and high quality of life
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and campaign ideas during the interview
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
ATS Keywords: Integrated Marketing, Demand Generation, Brand Marketing, B2B Marketing, eCommerce, Marketing Automation, Content Creation, Data Analysis, Budget Management, Market Research, Competitive Analysis, Collaboration, Lead Generation, Testing and Optimization, Copywriting, Visual Assets
ASSUMPTION: The interview process will focus on assessing your strategic thinking, analytical skills, and cultural fit for the role.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketing automation tools and technology platforms
- Data analysis and reporting tools
- Project management tools
ASSUMPTION: This role requires proficiency in marketing automation tools and technology platforms, as well as data analysis and reporting tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic and fast-paced environment?
- Can you provide an example of a time when you had to pivot or adjust your marketing strategy due to changing circumstances?
- How do you ensure that your marketing campaigns align with the overall brand strategy and messaging?
- How do you measure and optimize the performance of your marketing campaigns?
- How do you collaborate effectively with cross-functional teams to ensure cohesive messaging and consistent brand experience across all channels?
ASSUMPTION: Lightspeed values candidates who are strategic, data-driven, and collaborative, with a strong focus on results and accountability.
⚠️ Potential Challenges
- Managing a large marketing budget and maximizing ROI
- Balancing short-term needs with long-term strategic initiatives
- Keeping up with industry trends and competitor activities in a fast-paced and dynamic environment
- Working effectively with remote team members and external vendors
- Managing a team of marketing professionals and ensuring their professional development and growth
ASSUMPTION: This role requires strong leadership, strategic thinking, and adaptability to overcome potential challenges and drive success.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing campaigns and generating new business revenue in EMEA
- Unlike other marketing roles, this position requires a strong background in demand generation and brand marketing, as well as proven budgeting and planning skills
- Career progression in this role may lead to advancement to a VP or C-level role within the organization
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company’s success.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product or service
- Conducting market research and competitive analysis to inform marketing strategies and identify new opportunities for growth
- Optimizing marketing campaigns to improve lead generation and ROI, using data-driven insights and A/B testing
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the opportunity to drive business growth and impact.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and organization structure?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for growth and development within the marketing team and the organization as a whole?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company, team, and role to show your interest and engagement
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your marketing strategy and campaign ideas during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
