Director, Integrated Marketing

📌 Core Information

🔹 Job Title: Director, Integrated Marketing

🔹 Company: Players Health

🔹 Location: Edina, Minnesota (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Minnesota or states with employee presence)

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns and product launches
• Collaborating cross-functionally with internal and external teams
• Developing and implementing marketing strategies
• Monitoring and reporting on campaign performance
• Managing marketing project budgets and resources

ASSUMPTION: This role requires a blend of creative, strategic, and tactical thinking, with a focus on driving results and operational excellence.

📋 Key Responsibilities

✅ Lead the planning, development, and execution of integrated marketing campaigns, ensuring alignment with business objectives and Players Health brand guidelines.

✅ Work cross-functionally with internal and external teams to develop and implement marketing strategies.

✅ Develop comprehensive integrated marketing plans that include objectives, strategies, tactics, and KPIs to measure success.

✅ Own the end-to-end campaign planning process, translating strategic goals into integrated marketing plans with clearly defined phases, milestones, timelines, and cross-functional dependencies.

✅ Ensure all marketing communications are consistent with the Players Health brand voice, style, and tone.

✅ Conduct market research and analyze trends to identify new marketing opportunities and inform campaign strategies.

✅ Monitor and report on the performance of marketing campaigns, making data-driven recommendations for improvement.

✅ Manage marketing project budgets, ensuring effective allocation of resources to maximize ROI.

✅ Collaborate with marketing channel partners to deliver programs that create demand and accelerate company growth.

✅ Spearhead cross-functional initiatives, bringing clarity and energy to every workstream.

✅ Lead and mentor a team of marketing professionals.

✅ Provide regular reporting to stakeholders on campaign performance, highlighting key learnings, actionable insights, and recommendations for future integrated marketing campaigns.

✅ Guide leadership and cross-functional teams to successful implementation of brand and product integrated marketing plans.

ASSUMPTION: This role requires a strong understanding of marketing principles, media, consumer behavior, and brand strategy, as well as excellent communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not required)

Experience: 8+ years of experience in marketing, with a focus on integrated marketing campaigns

Required Skills:

• Proven track record of successful product launches and brand campaigns
• Strong project management skills
• Strong understanding of marketing principles, media, consumer behavior, and brand strategy
• A creative thinker with a passion for storytelling and crafting compelling brand narratives
• Demonstrated analytical skills, and ability to translate complex data, trends, and insights into actionable strategy
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team, with a strong sense of ownership and accountability
• Strong problem-solving abilities and a customer-centric mindset
• Highly motivated self-starter with ability to adapt to a fast-paced work environment
• Excellent verbal, and written communication skills, and continuous desire to improve
• Self-motivated, reliable, and able to thrive in a fast-paced, changing environment
• Excellent interpersonal, negotiation, and conflict resolution skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Ability to act with integrity and professionalism

Preferred Skills:

• Prior experience in start-ups and/or scaling companies
• Demonstrated ability to quickly learn and be comfortable with new technology

ASSUMPTION: This role requires a strong blend of creative, strategic, and tactical thinking, as well as the ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $105,000 - $125,000 per year

Benefits:

• Medical
• Dental
• Vision
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Flexible PTO
• 401k

Working Hours: Full-time, with a flexible, remote, and/or hybrid work environment

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in integrated marketing, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Players Health operates in the insurance industry, focusing on sports team management, injury reporting, and compliance management for sports organizations.

Company Size: Players Health is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Players Health was founded in 2015 and is headquartered in Minneapolis, Minnesota.

Company Description:

• Players Health is a risk services and insurance firm that protects athletes and sports organizations with a comprehensive risk management platform.
• The company uses an interactive mobile and web-based platform designed to allow sports organizations to track and manage everything, including compliance, injuries, misconduct, and insurance.
• Players Health aims to create a safer environment for athletes by providing insights needed to better manage risk.

Company Specialties:

• Sports Team Management
• Injury Reporting
• Compliance Management
• Health Care
• EMR
• HIPPA Compliant
• Youth Athlete Injury Management
• Insurance
• Sports Organization
• Risk Management
• Injury Management
• Sports Insurance
• General Liability
• Sports Administrator
• And Property & Casualty

Company Website: http://www.playershealth.com

ASSUMPTION: Players Health is a mission-driven company focused on creating the safest and most accessible environment for athletes to play sports. The company's core values include leading with mission, being results-driven, operating like owners, virtue first, and service.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Director, Integrated Marketing will lead a team of marketing professionals and collaborate cross-functionally with other departments.

Work Arrangement: This role offers a flexible, remote, and/or hybrid work environment, with the ability to work from Minnesota or states where the company currently has an employee presence.

Growth Opportunities:

• As Players Health continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance within the organization.
• The company encourages professional development and offers opportunities for employees to learn and grow in their roles.

ASSUMPTION: This role offers a unique opportunity for an experienced marketing professional to make a significant impact on the growth and success of a mission-driven company in the sports industry.

🌍 Location & Work Environment

Office Type: Players Health offers a flexible, remote, and/or hybrid work environment, with the ability to work from Minnesota or states where the company currently has an employee presence.

Office Location(s): 718 Washington Ave N, Minneapolis, Minnesota 55401, US; 52 Hedgewood Dr, Markham, Ontario L3R 6K3, CA

Geographic Context:

• Minnesota is located in the Midwest region of the United States, with a population of approximately 5.6 million people.
• The state is known for its strong sports culture, with a wide range of professional and amateur sports teams.
• Minnesota offers a high quality of life, with a strong education system, affordable housing, and a variety of cultural and recreational opportunities.

Work Schedule: Full-time, with a flexible, remote, and/or hybrid work environment

ASSUMPTION: Players Health offers a flexible and supportive work environment, with a focus on results and operational excellence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience
• Strategic thinking and planning
• Cross-functional collaboration and leadership
• Data analysis and reporting
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with integrated marketing campaigns and product launches
• Demonstrate your ability to work effectively with cross-functional teams and stakeholders
• Showcase your data-driven approach to marketing and campaign performance

ATS Keywords: Integrated Marketing, Product Launch, Brand Campaign, Marketing Strategy, Cross-Functional Collaboration, Data Analysis, Campaign Performance, Marketing Budget, Marketing Project Management, Team Leadership

ASSUMPTION: Players Health uses an Applicant Tracking System (ATS) to manage job applications, and applicants should include relevant keywords in their resumes to improve visibility.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Lead with Mission
• Results Driven
• Operate like Owners
• Virtue First
• Service

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable
• Customer-centric and service-focused
• Mission-driven and passionate

Self-Assessment Questions:

• How do you align with Players Health's core values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to adapt to a significant change in a marketing campaign or project. How did you handle it, and what was the outcome?
• How do you approach working with cross-functional teams, and how have you ensured the success of marketing campaigns that required collaboration with multiple departments?

ASSUMPTION: Players Health values candidates who are a strong cultural fit, with a passion for the company's mission and a commitment to its core values.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing multiple projects and priorities in a fast-paced work environment
• Adapting to changes in marketing strategies or priorities
• Working with limited resources or budget constraints
• Managing up and communicating effectively with senior leadership

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and operational excellence.

📈 Similar Roles Comparison

• Compared to other director-level marketing roles, this position places a greater emphasis on cross-functional collaboration and leadership, as well as data-driven decision-making.
• In the sports industry, this role requires a strong understanding of sports organizations and their unique marketing challenges and opportunities.
• Career-wise, this role offers a unique opportunity for an experienced marketing professional to take on a leadership role in a growing, mission-driven company.

ASSUMPTION: This role is well-suited for a marketing professional with a strong background in integrated marketing, cross-functional collaboration, and data analysis, as well as a passion for the sports industry.

📝 Sample Projects

• Developing and executing a comprehensive integrated marketing plan for the launch of a new sports team management platform
• Conducting market research and analyzing trends to identify new marketing opportunities for Players Health's insurance products
• Managing a team of marketing professionals to execute a series of brand campaigns, highlighting the unique benefits of Players Health's risk management platform

ASSUMPTION: These sample projects demonstrate the range of responsibilities and leadership opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Players Health approach cross-functional collaboration, and what are the expectations for this role in that regard?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Players Health support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your previous marketing campaigns and their outcomes
• Be ready to discuss your experience with integrated marketing campaigns and product launches
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.