Director - Integrated Marketing

📌 Core Information

🔹 Job Title: Director - Integrated Marketing

🔹 Company: Freshworks

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 14-16 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of global integrated marketing campaigns
• Leadership and mentoring of a global team of campaign and program managers
• Cross-functional collaboration with product marketing, digital marketing, brand, and content teams
• Budget management and delivery of measurable ROI
• Market research and competitive analysis for effective campaign strategies

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive successful integrated marketing campaigns globally.

📋 Key Responsibilities

✅ Lead the creation and execution of global integrated campaigns and demand programs to drive leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.

✅ Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.

✅ Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.

✅ Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.

✅ Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.

✅ Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.

✅ Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

ASSUMPTION: This role involves a high degree of strategic planning, leadership, and cross-functional collaboration to drive successful integrated marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.

Experience: 14-16 years of experience in demand generation, integrated marketing, or partner marketing roles in the SaaS/enterprise software industry.

Required Skills:

• Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
• Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
• Strong background in partner-driven marketing, including “to”, “with”, and “through” motions such as recruitment, enablement, and demand generation.
• Experience managing cross-functional teams and leading large-scale, complex marketing initiatives.
• Strong knowledge of data-driven marketing, with a focus on performance metrics, analytics, and ROI.
• Expertise in customer segmentation, targeting, and lifecycle marketing strategies.
• Excellent communication, leadership, and interpersonal skills.

Preferred Skills:

• Hands-on experience with demand generation technologies such as marketing automation platforms and ABM tools.

ASSUMPTION: This role requires a strong background in demand generation, integrated marketing, and partner marketing within the SaaS industry to be successful.

💰 Compensation & Benefits

Salary Range: INR 30,00,000 - 40,00,000 per annum (Estimated based on industry standards for a Director-level role in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Bengaluru, considering the experience required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2010

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences.
• Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results.
• Serves over 72,000 companies worldwide, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a mid-size company with a strong focus on providing exceptional customer and employee experiences through its enterprise-grade service software solutions.

📊 Role Analysis

Career Level: Director (Executive level)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a global team of campaign and program managers.

Work Arrangement: On-site, with flexible work arrangements available.

Growth Opportunities:

• Potential to lead and grow the global integrated marketing team.
• Opportunities to collaborate with cross-functional teams and influence company strategy.
• Possibility to expand the role's scope based on performance and business needs.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the global scope and cross-functional nature of the position.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India.
• The city offers a mix of traditional and modern culture, with a vibrant startup ecosystem.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements available.

ASSUMPTION: The work environment at Freshworks is modern and collaborative, with a focus on employee well-being and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Director of Global Demand Generation)
• Final interview with the CMO (Chief Marketing Officer)
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytics
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in demand generation, integrated marketing, and partner marketing within the SaaS industry.
• Prepare examples of successful global integrated marketing campaigns you've led, including metrics and outcomes.
• Demonstrate your understanding of Freshworks' products and market position in your application materials.

ATS Keywords: Demand Generation, Integrated Marketing, Partner Marketing, Campaign Management, Multi-Channel Marketing, Data-Driven Marketing, Customer Segmentation, Lifecycle Marketing, Leadership, Communication, Collaboration, Innovation, Analytics, Marketing Automation, ABM Tools, Revenue Management

ASSUMPTION: The application process for this role is likely to be competitive, given the high level of responsibility and global scope of the position. Applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• ABM tools (e.g., Engagio, Demandbase)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Freshworks' current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Transparency and collaboration
• Continuous learning and improvement
• Innovation and disruption
• Empowerment and accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a proven track record of driving measurable results through integrated marketing campaigns?

ASSUMPTION: Freshworks values a customer-centric, collaborative, and innovative work culture, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing a global team with diverse cultural backgrounds and time zones
• Balancing the need for global consistency with regional customization in marketing campaigns
• Keeping up with the fast-paced and ever-changing marketing landscape
• Proving measurable ROI for marketing investments in a complex, global environment

ASSUMPTION: This role presents unique challenges related to global team management, regional customization, and proving measurable ROI in a complex marketing environment.

📈 Similar Roles Comparison

• This role is more globally focused than regional marketing director roles, which typically have a narrower geographic scope.
• Unlike product marketing roles, this position focuses primarily on demand generation and campaign execution rather than product positioning and messaging.
• Compared to agency-side account director roles, this position offers more strategic influence and ownership over campaign planning and execution.

ASSUMPTION: This role is distinct from other marketing roles in its global scope, strategic focus, and ownership over campaign planning and execution.

📝 Sample Projects

• Developing and executing a global integrated marketing campaign to drive leads and pipeline for a new product launch
• Collaborating with regional marketing teams to create localized campaign assets and messaging
• Conducting market research and competitive analysis to inform campaign strategy and tactics

ASSUMPTION: The specific projects required for this role may vary depending on Freshworks' current product portfolio, market position, and business objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Freshworks?
• What are the key priorities for the first 90 days in this role?
• How does Freshworks support the professional development and growth of its marketing team members?
• What is the expected timeline for growing the global integrated marketing team under this role?
• How does Freshworks measure the success of its integrated marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking these questions will help applicants better understand the role's strategic context, priorities, and expectations, as well as Freshworks' approach to professional development and performance measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Freshworks job portal
• Tailor your resume and cover letter to highlight your experience in demand generation, integrated marketing, and partner marketing within the SaaS industry.
• Prepare examples of successful global integrated marketing campaigns you've led, including metrics and outcomes.
• Demonstrate your understanding of Freshworks' products and market position in your application materials.
• Follow up with the Freshworks HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.