📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing campaigns across multiple healthcare service lines and colleges
- Collaborating with internal stakeholders and managing external agencies
- Developing and implementing data-driven marketing strategies
- Measuring and optimizing campaign performance for quantifiable results
- Strengthening the MUSC brand and driving change in marketing efforts
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and hands-on execution to drive marketing success across a complex organization.
📋 Key Responsibilities
✅ Lead the development and execution of integrated marketing campaigns across MUSC's enterprise, clinical, academic, and research divisions
✅ Serve as a liaison between internal stakeholders and the Office of Communications and Marketing (OCM) team
✅ Utilize market research, data analysis, and other insights to inform marketing strategies and optimize campaign performance
✅ Manage external agencies and vendors to deliver and optimize commercially oriented marketing tactics
✅ Adhere to MUSC policies, provide guidance, and make recommendations for marketing communication campaign improvements
ASSUMPTION: This role involves a significant amount of stakeholder management, cross-functional collaboration, and data-driven decision making to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field (Master's preferred)
Experience: 10 years of progressively responsible marketing experience with bottom-line accountability for measurable business results
Required Skills:
- Proven expertise in integrated, multi-channel campaign development and execution
- Strong product marketing or service line marketing experience
- Excellent problem-solving, leadership, interpersonal, and relationship management skills
- Ability to understand and analyze market research data and develop data-driven strategies
- Experience managing external agencies and vendors
Preferred Skills:
- Recruitment marketing campaign experience
- Agency and vendor management experience
- Familiarity with healthcare industry marketing trends
ASSUMPTION: Candidates should have a strong background in integrated marketing, with a proven track record of driving measurable business results and managing cross-functional teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Integrated Marketing with 10+ years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Generous paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Integrated Marketing role in the healthcare industry, with consideration for the candidate's experience level and the location of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically academic medical centers and hospitals
Company Size: 10,001+ employees (Large enterprise)
Founded: 1824
Company Description:
- MUSC Health is the healthcare system of the Medical University of South Carolina, dedicated to delivering high-quality patient care, educating health care providers, and conducting research
- MUSC Health operates 15 hospitals, over 350 telehealth sites, and nearly 750 care locations across South Carolina
- MUSC is committed to diversity, equity, and inclusion, and is an equal opportunity employer
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- Health care advocacy
Company Website: muschealth.org
ASSUMPTION: MUSC Health is a large, complex organization with a wide range of healthcare services and a strong commitment to research and education.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a leadership role
Reporting Structure: Reports directly to the Vice President of Marketing and Communications
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Potential to lead and mentor a team of marketing professionals
- Opportunities for career advancement within the marketing department or broader organization
- Chance to work on high-impact campaigns and initiatives that drive meaningful change
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, complex organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 171 Ashley Ave, Charleston, SC 29425
Geographic Context:
- Charleston, South Carolina is a historic city with a vibrant arts and culture scene, as well as a strong economy driven by industries such as healthcare, tourism, and technology
- The city offers a mild climate, with hot summers and mild winters
- Charleston is known for its beautiful beaches, historic architecture, and Southern cuisine
Work Schedule: Full-time, Monday - Friday, with occasional evening or weekend work as needed
ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing and Communications
- Background check and reference check
Key Assessment Areas:
- Marketing expertise and experience
- Leadership and management skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with MUSC's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with integrated marketing campaigns and data-driven strategies
- Research MUSC Health and be ready to discuss how your skills and experience align with the organization's mission and values
ATS Keywords: Integrated Marketing, Campaign Development, Brand Management, Market Research, Data Analysis, Relationship Management, Strategic Planning, Tactical Implementation, Digital Marketing, Vendor Management, Performance Metrics, Problem Solving, Leadership, Interpersonal Skills, Communication, Agile Methodologies
ASSUMPTION: The application process is thorough and competitive, with a strong focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Diversity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable collaborating with a diverse range of stakeholders and managing cross-functional teams?
- Do you have a strong commitment to data-driven decision making and continuous improvement?
ASSUMPTION: MUSC Health values candidates who are adaptable, collaborative, and committed to driving meaningful change through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, each with its own unique objectives and target audiences
- Balancing the need for speed to market with the requirement for high-quality, strategic marketing campaigns
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Keeping up with the latest marketing trends and technologies in the rapidly evolving healthcare industry
ASSUMPTION: This role presents both significant opportunities and challenges, requiring a highly skilled and adaptable marketing professional.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on integrated, multi-channel campaign development and execution, with a data-driven approach to measuring and optimizing performance
- In the healthcare industry, marketing professionals must be familiar with healthcare-specific regulations, compliance requirements, and best practices
- This role offers significant opportunities for career growth and development within a large, complex organization, with the potential to lead and mentor a team of marketing professionals
ASSUMPTION: This role is unique in its focus on integrated marketing campaigns and data-driven strategies within the healthcare industry, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new healthcare service line, including market research, target audience segmentation, messaging, and channel strategy
- Conducting a competitive analysis and market research study to inform the development of a new brand positioning and messaging framework for MUSC Health
- Managing a team of marketing professionals to execute a large-scale, multi-channel marketing campaign to promote MUSC Health's annual giving campaign, with a goal of increasing donations by 20%
ASSUMPTION: These sample projects illustrate the range of marketing campaigns and initiatives the Director of Integrated Marketing may work on, requiring a diverse set of skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most pressing marketing challenges facing MUSC Health, and how does this role address them?
- How does MUSC Health support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does MUSC Health measure the success of its marketing campaigns, and how will this role contribute to that process?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit with MUSC Health's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MUSC Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on integrated campaign development, data-driven strategies, and leadership abilities
- Prepare for your interview by researching MUSC Health and developing thoughtful questions about the role, the team, and the organization
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
