📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of integrated marketers to create cohesive and impactful campaign strategies.
- Developing and executing multi-channel marketing campaigns that align with business goals and enhance market presence.
- Partnering closely with the Product Marketing team to orchestrate successful product launches.
- Driving the annual marketing calendar and quarterly planning sessions.
- Hiring, mentoring, and leading a high-performing team of integrated marketers.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of integrated marketing campaigns.
📋 Key Responsibilities
✅ Define and develop a comprehensive integrated marketing strategy and planning framework.
✅ Drive the annual marketing calendar, outlining quarterly audience themes and programs.
✅ Partner closely with the Product Marketing team to orchestrate successful product launches.
✅ Lead quarterly planning sessions to establish a clear coverage model for marketing initiatives.
✅ Develop, plan, and execute multi-channel marketing campaigns encompassing digital, web, email, in-app messaging, content, social media, and events.
✅ Hire, mentor, and lead a team of high-performing integrated marketers who excel in integrated campaign strategy and execution.
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Minimum of 10 years of experience in Campaign, Brand, or Integrated Marketing leadership roles
Required Skills:
- Proven track record of success in integrated marketing leadership roles
- Strong experience with Salesforce and Marketing Automation platforms
- Proven analytical acumen with experience utilizing tools such as Tableau or PowerBI
- Excellent written and verbal communication skills
- Strong cross-functional collaboration skills
Preferred Skills:
- Experience in the software industry
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on integrated marketing strategy and leadership, a strong background in marketing and relevant experience are essential.
💰 Compensation & Benefits
Salary Range: $214,000 - $356,500 USD per year (based on location, knowledge, education, skills, and experience)
Benefits:
- Competitive health coverage
- Wellness stipends
- Annual experience bonus
Working Hours: Full-time, with a hybrid work arrangement (in-office three days a week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the software industry, with consideration for the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2002 (23 years ago)
Company Description:
- Qualtrics creates software that helps businesses deliver exceptional frontline experiences, build high-performing teams, and design products people love.
- The company is the creator and steward of the Experience Management category, serving over 19,000 clients globally.
- Qualtrics is committed to bringing humanity, connection, and empathy back to business.
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: www.qualtrics.com
ASSUMPTION: Qualtrics is a well-established company in the software industry, with a strong focus on experience management and a global client base.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead a team of integrated marketers and collaborate with cross-functional teams, including Product Marketing, Sales, and Finance.
Work Arrangement: Hybrid work arrangement, with in-office days on Mondays, Thursdays, and one additional day selected by the organizational leader.
Growth Opportunities:
- Potential to expand leadership skills by collaborating with diverse departments and stakeholders
- Opportunity to mentor and develop a high-performing team
- Possibility to grow into a more senior marketing leadership role within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with thoughtfully designed work areas
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, United States
Geographic Context:
- Seattle is a vibrant, tech-centric city with a thriving job market and a high cost of living
- The office is located in the heart of downtown Seattle, offering easy access to public transportation and nearby amenities
- The Pacific Northwest region is known for its natural beauty, with easy access to outdoor activities and cultural attractions
Work Schedule: Full-time, with a hybrid work arrangement (in-office three days a week)
ASSUMPTION: The Seattle office provides a dynamic, collaborative work environment with easy access to the city's amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and integrated marketing expertise
- Leadership skills and team management capabilities
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Qualtrics' products and services, as well as the company's mission and values
- Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Showcase your ability to work effectively with cross-functional teams and manage multiple priorities
ATS Keywords: Integrated Marketing, Campaign Strategy, Brand Leadership, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Team Leadership, Marketing Automation, Salesforce, Tableau, PowerBI
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce
- Marketing Automation platforms (e.g., Marketo, Pardot)
- Tableau or PowerBI
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in Salesforce, Marketing Automation platforms, and data visualization tools for effective campaign management and analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Data-driven
- Innovative
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's overall business objectives and customer needs?
- Can you provide an example of a time when you successfully led a cross-functional team to execute a complex marketing campaign?
- How do you stay up-to-date with industry trends and best practices in integrated marketing?
ASSUMPTION: Qualtrics values candidates who are customer-obsessed, data-driven, and collaborative, with a strong focus on delivering results and driving growth.
⚠️ Potential Challenges
- Managing a team of integrated marketers with diverse skills and backgrounds
- Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changes in the marketing landscape and customer needs
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on integrated campaign strategy and execution
- This role is unique to the software industry, with a specific focus on experience management and customer feedback
- Career progression in this role may lead to more senior marketing leadership positions within the organization
ASSUMPTION: This role offers a unique opportunity to lead integrated marketing efforts within the software industry, with a focus on experience management and customer feedback.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product feature, driving user adoption and engagement
- Creating and implementing a quarterly marketing calendar that aligns with business objectives and customer needs
- Conducting a comprehensive analysis of marketing performance data to optimize campaign strategies and improve ROI
ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical skills, and leadership required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as Product Marketing, Sales, and Finance?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life integration and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role's context, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Showcase your ability to work effectively with cross-functional teams and manage multiple priorities
- Follow up with the hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
