📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom, San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the activewear industry.
- Leading the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments.
- Collaborating with cross-functional teams to ensure brand messaging aligns with business objectives and customer needs.
- Partnering with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of women’s consumer behavior, seasonal storytelling, and multi-channel marketing.
📋 Key Responsibilities
✅ Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.
✅ Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Oversees the marketing function’s input in the GTM process and leads high commercial marketing (Tier A) promotions in partnership with GTM leadership.
✅ Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
✅ Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our shopper.
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
Required Skills:
- Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Exceptional storytelling and creative sensibility with a passion for family-driven content.
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
- Data-driven mindset with experience leveraging insights to inform marketing strategies.
Preferred Skills:
- Experience working with activewear or athletic brands.
- Fluency in Spanish or another language relevant to Athleta's customer base.
ASSUMPTION: Candidates with experience in the activewear industry or working with diverse customer segments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year. This estimate is based on industry standards for a Director-level marketing role in the San Francisco Bay Area.
Benefits:
- Competitive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous merchandise discount at Gap Inc. brands.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to support marketing campaigns and events.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the retail industry, specifically in fashion and apparel. The company is known for its iconic brands, including Gap, Old Navy, Banana Republic, and Athleta.
Company Size: Gap Inc. is a large corporation with over 10,000 employees globally. This size allows for diverse career opportunities and a robust support structure for employees.
Founded: Gap Inc. was founded in 1969 and has since grown to become one of the largest specialty apparel companies in America.
Company Description:
- Gap Inc. is a house of iconic brands, offering clothing, accessories, and lifestyle products for men, women, and children.
- The company is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet.
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites.
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: gapinc.com
ASSUMPTION: Gap Inc.'s large size and diverse brand portfolio offer employees opportunities to grow and develop their careers within the organization.
📊 Role Analysis
Career Level: This role is at the Director level, indicating significant experience and responsibility in brand marketing.
Reporting Structure: The Director of Brand Marketing reports to the Senior Director of Brand Management and leads the development of brand strategies for Athleta Girls and Canada businesses.
Work Arrangement: This role is on-site, requiring the Director to be present at the company's headquarters in San Francisco, California.
Growth Opportunities:
- Potential to expand responsibilities across additional brands within the Gap Inc. portfolio.
- Opportunities to develop leadership skills by managing and mentoring team members.
- Chance to gain experience working with international markets through the Athleta Canada business.
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing organization.
🌍 Location & Work Environment
Office Type: Gap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2 Folsom, San Francisco, California 94105, US
Geographic Context:
- The San Francisco Bay Area is a major hub for the fashion and technology industries, offering ample networking opportunities and cultural experiences.
- The region is known for its diverse population and vibrant communities, reflecting Athleta's customer base.
- San Francisco has a Mediterranean climate, with mild, wet winters and dry summers.
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with occasional evenings and weekends required for marketing campaigns and events.
ASSUMPTION: The on-site work arrangement and central location of the office allow for easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team.
- In-depth interview with the hiring manager and cross-functional stakeholders.
- Final interview with the Senior Director of Brand Management.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and brand positioning skills.
- Campaign development and execution abilities.
- Cross-functional collaboration and leadership skills.
- Cultural fit and alignment with Athleta's brand values.
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant achievements.
- Prepare examples of successful marketing campaigns you've led, focusing on results and impact.
- Demonstrate your understanding of Athleta's brand and customer base during the interview.
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Development, Cross-Functional Collaboration, Consumer Behavior, Seasonal Storytelling, Multi-Channel Marketing, Leadership, Team Management, Data-Driven Mindset, Creative Sensibility
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate & Execute
- Put Our Customers First
- Respect & Value Each Other
- Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Creatively driven and passionate about storytelling
Self-Assessment Questions:
- How do you embody Athleta's brand values in your work?
- Can you provide an example of a time when you drove cultural relevance through a marketing campaign?
- How do you balance data-driven decision-making with creative storytelling?
ASSUMPTION: Candidates who demonstrate a strong fit with Athleta's brand values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, matrixed organization.
- Balancing the needs of Athleta Girls and Canada businesses while driving overall brand growth.
- Adapting to the unique cultural dynamics of the activewear industry and Athleta's customer base.
- Navigating the complexities of international marketing and brand management for the Athleta Canada business.
ASSUMPTION: Successful candidates will be able to navigate these challenges by leveraging their strong leadership skills, strategic thinking, and ability to collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- Unlike other Director-level marketing roles, this position requires a deep understanding of women’s consumer behavior and seasonal storytelling within the activewear industry.
- This role offers the opportunity to work with a well-established brand with a strong customer base and a growing presence in the activewear market.
- Candidates with experience in fashion, retail, or consumer lifestyle brands may find this role to be a strong fit for their career growth.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for experienced brand marketing professionals.
📝 Sample Projects
- Developing a seasonal marketing campaign that drives engagement and conversion among Athleta's core customer segments.
- Collaborating with the product and merchandising teams to create a cohesive brand narrative that resonates with customers across channels.
- Partnering with the social and influencer team to create culturally relevant content that inspires and engages Athleta's shoppers.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Director of Brand Marketing may be involved in, highlighting the role's focus on strategic thinking, creativity, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Athleta and the Gap Inc. portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Athleta differentiate itself from other activewear brands in the market?
- What opportunities exist for growth and development within the marketing organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant achievements.
- Prepare examples of successful marketing campaigns you've led, focusing on results and impact.
- Demonstrate your understanding of Athleta's brand and customer base during the interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
