Director, Integrated Marketing

📌 Core Information

🔹 Job Title: Director, Integrated Marketing

🔹 Company: Simon Property Group

🔹 Location: Corporate Indianapolis

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating strategic marketing vision into actionable programs
• Analyzing market research and cultural trends to inform marketing strategy
• Developing and executing innovative, insight-led marketing programs
• Collaborating with cross-functional teams for seamless program delivery
• Evaluating program performance and contributing to ongoing optimization

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on consumer insights and cultural trends.

📋 Key Responsibilities

✅ Partner closely with the VP, Integrated Marketing to turn strategic insights into compelling marketing programs, activations, and campaigns that resonate with priority consumer segments.

✅ Analyze market research, competitive landscapes, and cultural trends to identify actionable insights that inform and inspire marketing initiatives.

✅ Be a passionate trend spotter and cultural observer—drawing inspiration from social platforms, consumer behavior shifts, entertainment, and emerging technologies—to concept, pitch, and bring to life creative marketing programs aligned with business objectives.

✅ Develop and support integrated programs—including placemaking initiatives and national events—that position Simon shopping destinations as vibrant, culturally relevant, and must-visit locations.

✅ Collaborate closely with internal teams—including Creative, Digital, Media, Brand Ventures, and Field Marketing—to ensure seamless execution and alignment across all touchpoints.

✅ Manage timelines, cross-functional collaboration, and executional details to ensure flawless program delivery.

✅ Partner with and manage key external agencies and collaborators to align on strategy, drive innovation, and ensure successful execution.

✅ Evaluate program performance, contribute to ongoing optimization, and communicate key results to leadership and stakeholders.

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, with a focus on delivering impactful consumer experiences.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field

Experience: 8+ years of experience in a strategic marketing and/or advertising role

Required Skills:

• Strong ability to analyze market trends, consumer behavior, and cultural insights to inform marketing strategy
• Proven track record of developing and executing innovative, insight-led marketing programs
• Deep understanding of digital marketing, content strategy, and consumer engagement
• Naturally curious with a creative mindset—able to connect unexpected ideas and draw inspiration from social media, pop culture, and emerging trends
• Excellent collaboration, communication, and project management skills
• Experience working cross-functionally and leading initiatives in fast-paced environments
• Willingness to travel and work non-traditional hours as needed for events, activations, and on-site support.
• Motivated, flexible, and energized by the opportunity to make a visible impact

Preferred Skills:

• Experience in the retail real estate industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience in the retail real estate industry and fluency in Spanish may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level marketing role in Indianapolis)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Simon properties
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, with the expectation of working non-traditional hours as needed for events, activations, and on-site support.

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level marketing role in Indianapolis. Benefits are assumed based on typical offerings for a company of Simon Property Group's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically retail real estate and shopping center management

Company Size: Simon Property Group is a large, publicly traded company with approximately 5,000 employees, providing a structured yet dynamic work environment.

Founded: 1960, with a rich history in retail real estate development, management, and leasing

Company Description:

• Simon Property Group is a global leader in the ownership of premier shopping, dining, entertainment, and mixed-use destinations
• They are known for their strong balance sheet, innovative spirit, and a 50+ year history of successful retail real estate development, management, and leasing
• Simon Property Group is considered the pinnacle of a career by real estate professionals due to their leadership position in the industry

Company Specialties:

• Real Estate
• Development
• Property Management
• Leasing
• Mall Advertising
• Gift Cards
• Office Space
• Regional Malls
• Outlet Centers
• Marketing
• Mills
• REIT
• Commercial Real Estate
• Mixed Use
• Shopping Malls
• Retail
• Dining
• Entertainment
• and Global Partnerships

Company Website: business.simon.com

ASSUMPTION: Simon Property Group's extensive experience and leadership in the retail real estate industry provide a stable and growth-oriented work environment for employees.

📊 Role Analysis

Career Level: Director-level, with the opportunity to make a significant impact on the company's marketing strategy and consumer experiences

Reporting Structure: This role reports directly to the VP, Integrated Marketing and may oversee junior marketing team members

Work Arrangement: On-site, with the expectation of working non-traditional hours as needed for events, activations, and on-site support

Growth Opportunities:

• Potential to advance to a VP or senior leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives that drive business results
• Chance to develop and refine skills in strategic marketing, consumer insights, and cross-functional teamwork

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a visible impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate headquarters, with a structured and professional work environment

Office Location(s): Indianapolis, IN

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a diverse economy and a growing tech industry
• The city offers a range of cultural attractions, including museums, sports teams, and a vibrant arts scene
• Indianapolis has a cost of living that is lower than the national average, providing an affordable option for residents

Work Schedule: Full-time, with the expectation of working non-traditional hours as needed for events, activations, and on-site support

ASSUMPTION: The corporate headquarters in Indianapolis offers a structured and professional work environment, with ample opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• First-round interview with the hiring manager or a panel of interviewers, focusing on qualifications and fit
• Second-round interview, which may include a case study or presentation component
• Final-round interview with senior leadership, focusing on cultural fit and long-term potential

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to analyze market trends and consumer behavior
• Creativity and innovation in marketing program development
• Cross-functional teamwork and collaboration
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with market research, consumer insights, and cultural trends
• Demonstrate your ability to think strategically and creatively in your responses to interview questions
• Showcase your experience working cross-functionally and leading initiatives in fast-paced environments

ATS Keywords: Strategic Marketing, Market Research, Consumer Behavior, Cultural Insights, Digital Marketing, Content Strategy, Consumer Engagement, Collaboration, Communication, Project Management, Trend Spotting, Creative Mindset, Cross-Functional Leadership, Event Management, Program Evaluation, Optimization

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, creativity, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: While not explicitly stated, the role is likely to require proficiency in common marketing and project management tools, as well as a strong working knowledge of Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability
• Diversity
• Inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering impactful consumer experiences
• Adaptable and open to change

Self-Assessment Questions:

• Do I thrive in fast-paced, dynamic environments?
• Am I able to work effectively with cross-functional teams and stakeholders?
• Do I have a proven track record of developing and executing innovative, insight-led marketing programs?
• Am I comfortable working non-traditional hours as needed for events, activations, and on-site support?

ASSUMPTION: Simon Property Group values a work environment that is fast-paced, collaborative, and focused on delivering excellence and innovation. Candidates should be adaptable, results-driven, and able to thrive in a dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with tight deadlines and non-traditional hours for events and activations
• Adapting to changes in the retail real estate industry and consumer behavior
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role may present challenges related to managing multiple projects and priorities, working non-traditional hours, and adapting to changes in the industry and consumer behavior. Strong project management skills and the ability to work effectively with cross-functional teams will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Senior Marketing Manager role, but with a greater emphasis on strategic thinking and cross-functional collaboration
• Unlike other marketing roles, this position requires a strong understanding of retail real estate and shopping center management
• Career progression in this role may lead to a VP or senior leadership position within the marketing department

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on retail real estate and shopping center management, as well as its emphasis on strategic thinking and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a national marketing campaign to promote a new retail concept or store opening
• Analyzing market research and consumer behavior data to inform marketing strategy and program development
• Collaborating with cross-functional teams to plan and execute a large-scale event or activation at a Simon shopping destination

ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, analyzing market research and consumer behavior data, and collaborating with cross-functional teams to plan and execute events or activations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall marketing strategy and business objectives of Simon Property Group?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does Simon Property Group support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: Key questions to ask during the interview should focus on the team structure, marketing strategy, challenges facing the department, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://simon.wd1.myworkdayjobs.com/Simon/job/Indianapolis-IN/Director--Integrated-Marketing_R12053
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing, consumer insights, and cross-functional teamwork
• Prepare for your interview by researching Simon Property Group's business, industry trends, and the specific challenges and opportunities facing the marketing department
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.