🔹 Job Title: Director, Integrated Marketing
🔹 Company: Lightspeed Commerce
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London, England, United Kingdom)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in demand generation and brand marketing, with a focus on driving revenue growth.
✅ Plan, coordinate, and execute integrated marketing campaigns from conception to completion to generate 60% of new business revenue in EMEA
✅ Collaborate with internal teams, including marketing, sales, product, and creative, to ensure cohesive messaging and consistent brand experience across all channels
✅ Oversee the creation of compelling and engaging content for marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels
✅ Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact
✅ Analyze campaign performance metrics and customer insights to identify trends, opportunities, and areas for optimization. Use data-driven insights to refine marketing strategies and improve campaign effectiveness
✅ Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership
✅ Manage the EU marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives within allocated budget constraints
✅ Conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities. Use insights to inform marketing strategies and identify new opportunities for growth
✅ Collaborate with external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines
✅ Grow brand awareness in primary target regions and verticals
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities.
Education: Bachelor’s degree or relevant qualifications
Experience: 10+ years of experience in demand generation and brand marketing in the European market
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on driving revenue growth through integrated marketing campaigns, candidates with a strong background in demand generation and brand marketing are most likely to succeed. Additionally, experience in wholesale, retail, or fashion industries would be beneficial.
Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for a Director-level role in London)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Software Development, specifically focused on providing a one-stop commerce platform for merchants to simplify, scale, and provide exceptional customer experiences
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2005 (19 years ago)
Company Description:
Company Specialties:
Company Website: https://www.lightspeedhq.com/
ASSUMPTION: Lightspeed Commerce is a well-established company with a strong presence in the global commerce industry. They offer a comprehensive suite of products and services, making them an attractive employer for professionals looking to grow their careers in a dynamic and innovative environment.
Career Level: Director (Senior leadership role)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketing professionals
Work Arrangement: On-site in London, with the possibility of remote work for the right candidate
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing strategy and drive business growth.
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA; 201 Borough High St, London, SE1 1JA, GB
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: London is a vibrant and dynamic city with a strong tech industry, making it an attractive location for professionals looking to advance their careers in marketing. The office environment is modern and collaborative, with a focus on innovation and creativity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Demand Generation, Brand Marketing, B2B, eCommerce, Budgeting, Marketing Planning, Financial Forecasting, Market Research, Competitive Analysis, Content Creation, Data Analysis, Marketing Automation, Collaboration, Lead Generation, ROI Optimization
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and campaign execution abilities. Candidates should be prepared to discuss their marketing strategies and campaign ideas, as well as their ability to work collaboratively with cross-functional teams.
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, and project management platforms. Candidates should have experience using these tools to streamline campaign execution, track performance metrics, and optimize marketing initiatives.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Lightspeed Commerce values candidates who are innovative, collaborative, and results-focused. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities.
ASSUMPTION: This role presents unique challenges, such as managing a remote team and balancing short-term needs with long-term strategic initiatives. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities.
ASSUMPTION: This role is unique in its focus on driving revenue growth through integrated marketing campaigns in the wholesale eCommerce SaaS industry. Candidates with a strong background in demand generation and brand marketing are most likely to succeed in this role.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role. The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive revenue growth through integrated marketing campaigns.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team they will be working with. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.