📌 Core Information
🔹 Job Title: Director, Integrated Media Planning
🔹 Company: OMG23 (Omnicom Media Group US)
🔹 Location: Burbank, California, United States
🔹 Job Type: Hybrid (3 days in-office per week)
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing integrated media strategy and execution for Disney's offline and online media plans
- Leading media campaign strategy and communication plans
- Mentoring and managing a team of media professionals
- Collaborating with internal teams for overall campaign strategy
- Presenting to clients and stakeholders, communicating overall plan strategy effectively
ASSUMPTION: This role requires a strong understanding of both traditional and digital media planning, as well as excellent communication and leadership skills.
📋 Key Responsibilities
✅ Manage the development of media campaigns, ensuring strategic soundness and rationalization
✅ Work closely with internal activation teams to develop and sync overall campaign strategy
✅ Serve as the client contact for strategic oversight and problem-solving
✅ Play an integral role in TV and digital upfront processes and recommendations
✅ Present to clients, effectively communicating overall plan strategy across all media types
✅ Manage topline assignments outside day-to-day workload, including consumer research and competitive reports
✅ Lead and contribute to overall process efficiencies
✅ Provide strategic counsel for Associate Directors and Supervisors on implementation, planning process, and analysis
✅ Ensure overall accuracy with client budgets, investments, and media campaign execution
✅ Maintain strong, professional relationships with clients and vendor community
✅ Assist in evaluating bigger partnerships and sponsorship opportunities
ASSUMPTION: This role involves a high level of strategic thinking, leadership, and communication skills to manage a large team and multiple campaigns effectively.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 10+ years of media experience; Entertainment and/or retail account a plus
Required Skills:
- Strong background in traditional and digital media planning
- Excellent communication skills (written and verbal)
- Strong presentation skills
- Clear and articulate communicator with ability to direct and coach team members
- Proficient in MS Office, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons
Preferred Skills:
- Experience with Disney or similar entertainment accounts
- Fluency in Spanish or another relevant language
ASSUMPTION: Candidates should have a strong background in media planning, excellent communication skills, and relevant industry experience.
💰 Compensation & Benefits
Salary Range: $130,000 - $160,000 USD per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a Director-level role in media planning, with benefits packages typical for the advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees
Founded: 2014
Company Description:
- OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks.
- They partner with Disney on the planning, buying, and implementation of integrated ad campaigns for iconic brands.
- Their team works on blockbuster films and TV shows, as well as various television networks.
Company Specialties:
- Media Planning & Buying
- Integrated Advertising
- Entertainment Marketing
Company Website: https://omnicommediagroup.com/careers/us/omg23/
ASSUMPTION: OMG23 offers a dynamic work environment with a focus on entertainment and media planning, providing opportunities for growth and exposure to high-profile clients.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Vice President of Media Planning
Work Arrangement: Hybrid (3 days in-office per week)
Growth Opportunities:
- Potential to lead larger teams and manage multiple accounts
- Possibility to transition into a Vice President role with further experience and success
ASSUMPTION: This role offers opportunities for career growth and development within the media planning field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 4000 W Alameda Ave, Burbank, California 91505, US
Geographic Context:
- Burbank is located in the Greater Los Angeles area, offering a mix of urban and suburban living
- The office is close to major highways and public transportation
- The area has a diverse range of dining, entertainment, and outdoor activities
Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Burbank office offers a convenient location with easy access to amenities and a pleasant work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Vice President of Media Planning
- Background check and offer
Key Assessment Areas:
- Media planning and strategy skills
- Communication and presentation skills
- Leadership and team management abilities
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant media planning experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences matching the job description
- Prepare for behavioral interview questions focusing on leadership, communication, and problem-solving skills
ATS Keywords: Media Planning, Integrated Campaigns, Disney, Entertainment, Retail, Client Relations, Team Management, Budget Management, Research, Agility, Mentoring
ASSUMPTION: The interview process will focus on assessing the candidate's media planning skills, leadership abilities, and cultural fit within the organization.
🛠 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with the company's core values, particularly 'Innovation' and 'Excellence'?
- How do you handle working in a fast-paced, dynamic environment?
- How do you approach mentoring and developing team members?
ASSUMPTION: Candidates should be comfortable working in a dynamic, collaborative environment and demonstrate strong alignment with the company's core values.
⚠️ Potential Challenges
- Managing a large team and multiple campaigns can be challenging and time-consuming
- Working with high-profile clients may require additional discretion and attention to detail
- The hybrid work arrangement may require additional flexibility and organization
- The role may involve occasional travel for client meetings or industry events
ASSUMPTION: While this role offers many opportunities, it also presents challenges that require strong leadership, communication, and organizational skills.
📈 Similar Roles Comparison
- This role differs from other media planning positions in its focus on entertainment and retail accounts, as well as its leadership and mentoring responsibilities
- Compared to other Director-level roles, this position offers exposure to high-profile clients and a dynamic work environment
- Career paths may vary based on individual performance, company growth, and industry trends
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the media planning field.
📝 Sample Projects
- Developing a comprehensive media strategy for a major film release, including both traditional and digital channels
- Managing a team to execute a successful upfront presentation for a major television network
- Collaborating with internal teams to create a targeted marketing campaign for a specific audience segment
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and collaborative aspects of the role, highlighting the candidate's ability to manage complex campaigns and teams.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the media planning team currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to them?
- How does the company foster a culture of innovation and excellence, and how can I contribute to that culture?
- What are the most rewarding aspects of working in this role, according to current team members?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the team, and the company's culture, while also providing valuable insights into the position's responsibilities and expectations.
🛠 Tools & Technologies
- Media planning and buying software (e.g., MediaOcean, Strata, or similar)
- Data analysis and visualization tools (e.g., Excel, Tableau, or similar)
- Presentation software (e.g., PowerPoint, Google Slides, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack, or similar)
ASSUMPTION: Familiarity with these tools is essential for managing media campaigns, collaborating with teams, and presenting to clients effectively.
👔 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences matching the job description
- Prepare for behavioral interview questions focusing on leadership, communication, and problem-solving skills
- Follow up with the hiring manager after the interview, expressing your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
