📌 Core Information
🔹 Job Title: Director, Language Arts Marketing
🔹 Company: Curriculum Associates
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Education, E-Learning Providers
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives for Curriculum Associates’ core literacy programs
- Conducting market research to identify trends, opportunities, and competitive landscape
- Gathering and analyzing customer insights to refine messaging and inform product strategies
- Collaborating with cross-functional teams to ensure alignment between product features and marketing strategies
- Leading and mentoring a team of literacy marketing professionals
ASSUMPTION: This role requires a strategic thinker with strong analytical and project management skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies to promote Curriculum Associates’ core literacy products, including print programs, digital learning materials, and related services
✅ Conduct market research to identify trends, opportunities, and competitive landscape
✅ Gather and analyze customer insights, surveys, and feedback from the IST and sales teams to refine messaging and inform product and service strategies
✅ Collaborate with product development teams to ensure alignment between product features, target audience needs, and marketing strategies
✅ Develop value propositions, messaging pillars, product story, and competitive differentiation to drive adoption, engagement, and retention
✅ Execute GTM strategies for new and existing literacy products, ensuring alignment across sales, enablement, and service teams
✅ Collaborate with Adoption Enablement to coordinate strategies for state curriculum adoptions, including understanding state-specific standards and requirements, conducting in-depth competitive analyses, and working with local sales and services teams, Regional Marketing to craft executable plans that maximize success
✅ Build and maintain strong relationships with key stakeholders, including sales teams, partner success teams, authors, advisors, and industry partners
✅ Lead and mentor a team of literacy marketing professionals, providing guidance, support, and professional development opportunities
ASSUMPTION: The role requires a deep understanding of elementary literacy pedagogy, including biliteracy, to effectively develop and execute marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree required; master’s degree preferred
Experience: 5+ years of proven experience in literacy product marketing within the educational publishing or ed tech industry, with a strong understanding of literacy standards, legislation, educational materials, curriculum development, and K–12 markets
Required Skills:
- Strategic thinking and problem-solving
- Analytical skills and proficiency in data analysis tools
- Excellent project management skills
- Excellent communication skills
- Deep knowledge of elementary literacy pedagogy, including biliteracy
- Passion for education and commitment to improving learning outcomes
- Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth
Preferred Skills:
- Experience leading and managing a team of marketing professionals
ASSUMPTION: Candidates with experience in state-specific adoptions and competitive analyses may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,500 - $196,500 per year. Actual base pay within this range will vary based on prior experience and relevant skill sets.
Benefits:
- Medical, dental, vision, and basic life insurance
- 401k plan with employer match
- Flexible vacation and sick policy
- Paid holidays and winter office closure
Working Hours: Full-time, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the educational publishing or ed tech industry with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Curriculum Associates operates in the e-learning providers industry, focusing on educational publishing and technology for K-12 students.
Company Size: Curriculum Associates has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Curriculum Associates was founded in 1969 and has since grown to serve a third of the nation’s K–8 students with award-winning learning programs like i-Ready.
Company Description:
- Curriculum Associates believes in the potential of every child and is committed to making classrooms better places, serving educators, and supporting equitable learning experiences for all students
- The company offers data-driven, research-backed cloud technology products that transform how students learn, creating an environment where every child can thrive and rise to their potential
- Curriculum Associates has been recognized as a top employer, with a team of over 2,500 employees dedicated to serving the educational community with world-class programs and support every day
Company Specialties:
- Education
- Educational Publishing
- K-12
- Education technology
- Curriculum
- Math
- Online Assessment and Instruction
- Special Education
- Diagnostic
- Early Childhood
- Adaptive Assessment
- State and Common Core Standards
- Reading
- BRIGANCE
- and Supplemental
Company Website: http://www.curriculumassociates.com
ASSUMPTION: Curriculum Associates’ mission and values focus on supporting educators and improving learning outcomes for all students, making it an attractive employer for candidates passionate about education.
📊 Role Analysis
Career Level: This role is at the Director level, requiring strategic thinking, leadership, and management skills to drive marketing initiatives and team success.
Reporting Structure: The Director of Product Marketing, Literacy will report to the AVP of Literacy Product Marketing and collaborate with various cross-functional teams, including sales, enablement, and service teams.
Work Arrangement: This role is remote, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
- Leading and mentoring a team of literacy marketing professionals
- Gaining experience in state-specific adoptions and competitive analyses
- Developing and executing marketing strategies that drive product awareness, engagement, and sales growth
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): N/A
Geographic Context:
- The role is remote, allowing for flexibility in location and work arrangements
- Curriculum Associates has multiple office locations across the United States, including North Billerica, MA; Tucson, AZ; Littleton, MA; Brooklyn, NY; and Greensboro, NC
- The company culture fosters collaboration and communication across remote teams
Work Schedule: Full-time, with flexible scheduling options
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the AVP of Literacy Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management skills
- Knowledge of elementary literacy pedagogy and industry trends
Application Tips:
- Tailor your resume and cover letter to highlight your experience in literacy product marketing and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Curriculum Associates’ mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Literacy product marketing, strategic thinking, market research, customer insights, cross-functional collaboration, team leadership, state-specific adoptions, competitive analyses
ASSUMPTION: Curriculum Associates uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary based on Curriculum Associates’ internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Believe in the potential of every child
- Serve educators and support equitable learning experiences
- Collaborate and innovate to drive student success
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous improvement
- Collaborative and inclusive team environment
Self-Assessment Questions:
- How do you align with Curriculum Associates’ mission to believe in the potential of every child and support educators?
- How do you approach remote work and collaboration with team members in different locations?
- Can you provide an example of a time when you drove strategic marketing initiatives that resulted in increased product awareness, engagement, and sales growth?
ASSUMPTION: Curriculum Associates values candidates who are passionate about education, committed to improving learning outcomes, and able to thrive in a remote, collaborative work environment.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing multiple projects and priorities in a fast-paced, dynamic environment
- Keeping up with industry trends and competitive landscape in the educational publishing and ed tech industry
- Adapting to changes in state-specific standards and requirements
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on literacy product marketing within the educational publishing or ed tech industry
- Similar roles may include Product Marketing Manager, Education or Marketing Director, K-12 Education, but may not require the same level of strategic thinking, leadership, and management skills
- Career progression in this role may lead to senior marketing leadership positions within Curriculum Associates or other educational publishing or ed tech companies
ASSUMPTION: This role offers a unique opportunity to drive marketing initiatives and team success within a specific niche of the educational publishing or ed tech industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new core literacy program launch, including market research, customer insights, and cross-functional collaboration
- Conducting a competitive analysis for a state-specific curriculum adoption, including understanding state-specific standards and requirements, and crafting an executable plan to maximize success
- Leading a team to develop value propositions, messaging pillars, and competitive differentiation for an existing literacy product, resulting in increased adoption, engagement, and retention
ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and management skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the literacy marketing team?
- How does Curriculum Associates support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to driving success?
- How does Curriculum Associates approach state-specific adoptions and competitive analyses, and what resources are available to support these efforts?
- What are the most rewarding aspects of working at Curriculum Associates, and what challenges has the company faced in recent years?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in literacy product marketing and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Curriculum Associates’ mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
