Director, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Director, Lifecycle Marketing

🔹 Company: G-P

🔹 Location: United States (Remote-First)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote-First

🚀 Job Overview

Key aspects of this role include:

• Defining and executing comprehensive lifecycle marketing strategies
• Managing multi-channel campaigns to drive customer acquisition, engagement, retention, and loyalty
• Collaborating with cross-functional teams to enhance the customer experience
• Leading and developing a team of lifecycle marketing specialists
• Evaluating and optimizing marketing automation platforms and other martech tools

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have extensive experience in lifecycle marketing and a proven track record of driving measurable business results.

📋 Key Responsibilities

✅ Develop and own the end-to-end lifecycle marketing strategy, from awareness and acquisition to onboarding, engagement, retention, and win-back

✅ Deeply understand customer segments and map out their complete journey, identifying key touchpoints, pain points, and opportunities for optimization

✅ Design, implement, and manage multi-channel lifecycle campaigns (email, in-app messaging, push notifications, SMS, direct mail, etc.) that are personalized, timely, and relevant

✅ Leverage customer data to build sophisticated segmentation models and drive hyper-personalized experiences that increase engagement and conversions

✅ Continuously test, analyze, and optimize campaign performance, identifying winning strategies and scaling best practices

✅ Define key performance indicators (KPIs), track results, and provide regular, insightful reports on the effectiveness of lifecycle marketing initiatives to senior leadership

✅ Partner closely with Product, Sales, Marketing, and Customer Success teams to ensure a cohesive and seamless customer experience

✅ Build, mentor, and lead a team of lifecycle marketing specialists, fostering a culture of innovation, experimentation, and continuous improvement

✅ Evaluate, implement, and optimize marketing automation platforms, CRM systems, and other martech tools to enhance lifecycle marketing capabilities

✅ Stay abreast of industry best practices, emerging technologies, and competitive trends in lifecycle marketing

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus

Experience: Ten+ years of progressive experience in lifecycle marketing, CRM, or a related field, with a significant portion in a leadership or strategic role

Required Skills:

• Proven track record of developing and executing successful lifecycle marketing strategies that drive measurable business results
• Deep expertise in marketing automation platforms (e.g., HubSpot and Salesforce)
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions
• Proficiency in A/B testing methodologies and experience with optimization tools
• Excellent understanding of customer segmentation and personalization techniques
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present to senior stakeholders
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment
• Creative mindset with a passion for crafting compelling and impactful customer experiences

Preferred Skills:

• Experience with specific marketing automation platforms (e.g., HubSpot and Salesforce)
• Familiarity with specific optimization tools

ASSUMPTION: The ideal candidate will have a strong background in lifecycle marketing, with a proven track record of driving measurable business results. They will also possess excellent communication skills and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $152,000 - $190,000 per year (plus variable compensation)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and paid holidays
• Flexible work arrangements
• Professional development opportunities
• Employee referral bonuses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience. Benefits may vary based on the candidate's location and individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Global Employment Platform)

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 2018 (7 years ago)

Company Description:

• G-P is a leading SaaS-based Global Employment Platform™ that enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities
• The company's mission is to break down barriers to global business and create opportunities for everyone, everywhere
• G-P's diverse, remote-first teams are essential to its success, empowering employees with flexibility and resources to foster an environment where innovation thrives and every contribution is valued and celebrated

Company Specialties:

• Compliance
• Human Resources
• International Business
• Global Business Expansion
• International Legal Expertise
• Global Employer of Record Services
• and SaaS

Company Website: https://www.g-p.com

ASSUMPTION: G-P's focus on global employment and expansion makes it an attractive option for candidates interested in international business and HR. The company's remote-first culture offers flexibility and work-life balance.

📊 Role Analysis

Career Level: Mid to Senior-level (10+ years of experience)

Reporting Structure: This role reports directly to the Senior Vice President of Revenue Marketing

Work Arrangement: Remote-First (fully remote)

Growth Opportunities:

• Potential to lead and grow a team of lifecycle marketing specialists
• Opportunity to shape and define lifecycle marketing strategies for a rapidly growing global company
• Possibility to expand into new markets and customer segments

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team, shape strategy, and drive business results in a dynamic, global environment.

🌍 Location & Work Environment

Office Type: Remote-First (no physical offices)

Office Location(s): United States (with employees in various time zones)

Geographic Context:

• G-P's remote-first culture allows employees to work from anywhere in the United States
• The company's global focus exposes employees to diverse perspectives and international business practices

Work Schedule: Full-time (40 hours per week, with flexible hours and PTO)

ASSUMPTION: G-P's remote-first work environment offers flexibility and work-life balance, with opportunities to collaborate with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and skills assessments
• Final round interviews with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and interpersonal skills
• Project management and leadership abilities
• Cultural fit and alignment with G-P's values

Application Tips:

• Highlight relevant experience in lifecycle marketing, CRM, and data analysis
• Demonstrate a strong understanding of customer segmentation and personalization techniques
• Showcase your ability to manage multiple initiatives simultaneously and work in a fast-paced environment
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and skills assessments by practicing common interview questions and researching G-P's company culture

ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, Campaign Development, Segmentation, Personalization, A/B Testing, Optimization, Performance Measurement, Cross-Functional Collaboration, Team Leadership, Marketing Automation, Project Management, Communication, Customer Engagement, Customer Retention

ASSUMPTION: G-P's application process is designed to assess candidates' strategic thinking, data analysis, communication, and leadership skills. Tailoring your application to these areas will increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot and Salesforce)
• CRM systems
• Optimization tools
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Global Mindset
• Customer-Centric
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Remote-first and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Agile and dynamic work environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you approach working with diverse, global teams?
• Can you provide an example of a time when you optimized a customer journey or campaign using data-driven insights?
• How do you balance multiple priorities and projects in a fast-paced environment?
• How do you ensure that your marketing efforts align with the company's overall business strategy?

ASSUMPTION: Candidates should assess their fit with G-P's remote-first culture, global mindset, and data-driven approach. Strong communication skills and the ability to work effectively in a dynamic, global environment are essential.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with global teams
• Keeping up with industry trends and best practices in lifecycle marketing
• Balancing strategic thinking with day-to-day campaign management
• Ensuring consistent customer experiences across multiple channels and touchpoints
• Dealing with data silos and integrating marketing automation platforms

ASSUMPTION: These challenges require strong project management, communication, and leadership skills. Candidates should be comfortable working in a dynamic, global environment and navigating complex data landscapes.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Marketing, but with a specific focus on lifecycle marketing and customer experience
• Unlike other marketing roles, this position requires a strong background in data analysis and optimization
• Career progression may involve moving into a Chief Marketing Officer or similar executive role, with a focus on global business expansion

ASSUMPTION: This role offers a unique blend of strategic, data-driven, and customer-focused marketing. Candidates should have a strong background in lifecycle marketing and be comfortable working in a global, dynamic environment.

📝 Sample Projects

• Developing and executing a comprehensive lifecycle marketing strategy for a new product launch
• Optimizing customer segmentation and personalization techniques to improve engagement and conversions
• Collaborating with cross-functional teams to enhance the customer onboarding experience
• Conducting A/B tests to optimize campaign performance and scale best practices
• Analyzing customer data to identify trends, pain points, and opportunities for improvement in the customer journey

ASSUMPTION: These projects require strong analytical skills, strategic thinking, and collaboration with cross-functional teams. Candidates should be comfortable working on multiple initiatives simultaneously and driving data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to global expansion and how this role contributes to that strategy?
• How does the company support the professional development of its marketing team members?
• Can you provide an example of a successful lifecycle marketing campaign at G-P and the data-driven insights that informed its strategy?
• How does the company ensure consistent customer experiences across multiple channels and touchpoints?
• What are the key performance indicators (KPIs) used to measure the success of lifecycle marketing initiatives, and how are they tracked and reported?

ASSUMPTION: These questions will help candidates better understand G-P's global strategy, marketing approach, and data-driven decision-making processes. They should also provide insight into the company's culture and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, data analysis, and campaign development
• Prepare for behavioral and skills assessments by practicing common interview questions and researching G-P's company culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your approach to lifecycle marketing, data-driven decision-making, and global business expansion

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.