Director (m/w/d) Marketing

📌 Core Information

🔹 Job Title: Director (m/w/d) Marketing

🔹 Company: Active Nutrition International GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategic marketing and brand management for Powerbar, Dymatize, and Premier Protein.
• Developing and implementing innovative marketing strategies to drive brand growth and market share.
• Leading and developing a high-performing marketing team.
• Managing product portfolios and launches, ensuring markenadäquat and marktgerecht umsetzungen.
• Collaborating with cross-functional teams to deliver integrated marketing campaigns.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing and brand management, ideally within the FMCG sector.

📋 Key Responsibilities

✅ Developing and implementing strategic marketing plans for multiple brands.

✅ Leading and developing a high-performing marketing team.

✅ Managing product portfolios and launches, ensuring markenadäquat and marktgerecht umsetzungen.

✅ Collaborating with cross-functional teams to deliver integrated marketing campaigns.

✅ Monitoring and analyzing market trends and competitor activities to inform strategic decisions.

ASSUMPTION: This role requires a strong understanding of the marketing mix, excellent communication skills, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

Experience: 10+ years of experience in strategic marketing and brand management, with a focus on the FMCG sector.

Required Skills:

• Proven success in strategic marketing and brand management.
• Strong leadership and team-building skills.
• Excellent communication skills in German and English.
• Strong analytical and problem-solving skills.
• Experience in managing product portfolios and launches.

Preferred Skills:

• Experience in the sports nutrition or food and beverage industry.
• Familiarity with international marketing campaigns.
• Proficiency in marketing analytics tools.

ASSUMPTION: Candidates with a strong background in strategic marketing and brand management, as well as experience in leading teams, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Attractive compensation package, including an annual bonus.
• Development opportunities in a growing and innovative company.
• Dynamic working environment with flexible hours.
• 30 days of vacation, plus special leave days.
• Monthly value vouchers, birthday vouchers, and bike leasing.
• Company pension scheme and canteen allowance.
• Employee discounts on products.
• Regular team and company events.
• Flat hierarchies with transparent communication and close collaboration between teams.

Working Hours: Full-time, with flexible hours and hybrid work arrangement.

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, specifically in the sports nutrition sector.

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: 1986, with a rich history in the sports nutrition industry.

Company Description:

• Active Nutrition International (ANI) is a dynamic, growth-oriented company in the sports nutrition industry.
• ANI operates three strong brands: Powerbar, Dymatize, and Premier Protein, catering to athletes and fitness enthusiasts worldwide.
• ANI is a subsidiary of BellRing Brands, a global player in the sports nutrition sector, with a strong presence in Central and Western Europe.

Company Specialties:

• Sports nutrition products, including energy gels, protein powders, and lean protein snacks.
• International marketing and distribution of sports nutrition brands.
• Innovation in the sports nutrition sector, with a focus on high-quality, great-tasting products.

Company Website: active-nutrition-international.com

ASSUMPTION: Active Nutrition International is a well-established company in the sports nutrition industry, offering a dynamic and collaborative work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Senior management level, reporting directly to the Managing Director and working closely with the Leadership Team.

Reporting Structure: The Director of Marketing will lead and develop a high-performing marketing team, collaborating with cross-functional teams to deliver integrated marketing campaigns.

Work Arrangement: Hybrid work arrangement, with flexible hours and a focus on results and performance.

Growth Opportunities:

• Leading and developing a high-performing marketing team, with opportunities for team members to grow and advance within the organization.
• Collaborating with cross-functional teams to deliver integrated marketing campaigns, providing exposure to various aspects of the business.
• Working closely with the Leadership Team to contribute to the overall strategic direction of the company.

ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally, within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative and dynamic work environment.

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital city of Bavaria, offering a high quality of life, rich cultural scene, and strong job market.
• The city is well-connected by public transportation, with easy access to international airports.
• Munich is known for its vibrant sports scene, with numerous sports clubs and events throughout the year.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement, allowing for a healthy work-life balance.

ASSUMPTION: The location and work environment at Active Nutrition International offer a dynamic and collaborative work environment, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and other key stakeholders.
• Final interview with the Managing Director.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team-building abilities.
• Communication and presentation skills.
• Industry knowledge and understanding of the sports nutrition sector.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the sports nutrition industry and the company's products.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Strategic Marketing, Brand Management, FMCG, Sports Nutrition, Marketing Campaigns, Product Management, Team Leadership, German, English

ASSUMPTION: The application process at Active Nutrition International is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• Marketing analytics tools, such as Google Analytics and social media analytics platforms.
• Project management tools, such as Asana or Trello.
• Microsoft Office Suite, including Word, Excel, and PowerPoint.

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ANI encourages creativity and continuous improvement in all aspects of the business.
• Collaboration: ANI fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration.
• Performance: ANI values high performance and results-driven approach to business.

Work Style:

• Dynamic and fast-paced work environment, with a focus on results and performance.
• Collaborative and team-oriented culture, with a strong emphasis on communication and collaboration.
• Opportunities for growth and development within the organization.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, with a focus on results and performance?
• Are you a strong communicator and collaborator, with the ability to work effectively with various stakeholders?
• Do you have a proven track record of success in strategic marketing and brand management, with a focus on the FMCG sector?

ASSUMPTION: Active Nutrition International values candidates who are innovative, collaborative, and results-driven, with a strong track record of success in strategic marketing and brand management.

⚠️ Potential Challenges

• Managing multiple brands with distinct target audiences and product offerings.
• Balancing international marketing campaigns with local market needs and preferences.
• Adapting to a fast-paced and dynamic work environment, with a focus on results and performance.
• Collaborating effectively with cross-functional teams, including sales, product management, and operations.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires a strong understanding of the sports nutrition industry and the company's products.
• This role offers a unique opportunity to work for a well-established company in the sports nutrition sector, with a strong focus on innovation and growth.
• Career progression in this role may include opportunities to work in international markets or take on additional responsibilities within the organization.

ASSUMPTION: This role offers a unique opportunity to work in the sports nutrition industry, with a strong focus on innovation and growth, and may provide opportunities for career progression within the organization.

📝 Sample Projects

• Developing and implementing a strategic marketing plan for a new product launch, including market research, target audience identification, and campaign development.
• Managing a team to deliver integrated marketing campaigns for multiple brands, including digital, social media, and traditional marketing channels.
• Conducting market analysis and competitor research to inform strategic marketing decisions and identify opportunities for growth and innovation.

ASSUMPTION: These sample projects are designed to assess candidates' strategic thinking, leadership, and marketing skills, with a focus on delivering results and driving brand growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Powerbar, Dymatize, and Premier Protein brands?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, team dynamics, priorities, and performance metrics, providing insight into the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Active Nutrition International careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing and brand management in the FMCG sector.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Prepare for the interview by researching the company, its products, and the sports nutrition industry.
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.