Director (m/w/d) Marketing

📌 Core Information

🔹 Job Title: Director (m/w/d) Marketing

🔹 Company: Active Nutrition International GmbH

🔹 Location: München, Germany

🔹 Job Type: Full-Time

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategic development and management of three strong brands: Powerbar, Dymatize, and Premier Protein
• Leading the marketing team and fostering a collaborative, high-performing culture
• Developing and executing integrated marketing campaigns across digital and traditional channels
• Managing the strategic product management, including product portfolios, roadmaps, and innovation pipelines
• Ensuring consistent brand communication across all touchpoints

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the FMCG sector. The ideal candidate will have experience in managing international brands and teams.

📋 Key Responsibilities

✅ Developing and implementing strategic marketing plans to drive brand growth and market share

✅ Leading and developing a high-performing marketing team, fostering a culture of collaboration and continuous learning

✅ Managing the product portfolio, roadmaps, and innovation pipelines for all three brands

✅ Overseeing the development and execution of integrated marketing campaigns, from concept to launch

✅ Ensuring consistent brand communication across all touchpoints, both internally and externally

✅ Collaborating with cross-functional teams, including sales, product management, and R&D, to drive business growth

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in managing international brands and teams.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in strategic marketing and brand management, with a proven track record of driving brand growth and market share in the FMCG sector.

Required Skills:

• Proven expertise in strategic marketing and brand management
• Strong leadership skills, with experience managing international teams
• Excellent communication skills in German and English
• Strong analytical skills and data-driven decision-making
• Experience in managing product portfolios and innovation pipelines

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in additional languages
• Experience working with international brands

ASSUMPTION: The ideal candidate will have a strong background in strategic marketing and brand management, with a proven track record of driving brand growth in the FMCG sector. They will also have strong leadership skills and experience managing international teams.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Director of Marketing role in the FMCG sector in Germany.

Benefits:

• Attractive compensation package, including a competitive salary and bonus structure
• Development opportunities in a growing and innovative company
• Dynamic work environment with room for creative ideas and strategic decisions
• Flexible work arrangements, including hybrid work and flexible hours
• Attractive benefits package, including 30 days of vacation, monthly value vouchers, birthday vouchers, bike leasing, company pension scheme, and canteen allowance
• Employee discounts on products
• Regular team and company events
• Flat hierarchies with transparent communication and close collaboration between teams

Working Hours: Full-time, with flexible hours and hybrid work arrangements.

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in the FMCG sector in Germany. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Active Nutrition International is a dynamic, growth-oriented company in the sports nutrition industry, with a strong presence in Central and Western Europe. The company has been setting industry standards for over 30 years and is part of BellRing Brands, a global player in the sports nutrition sector.

Company Size: Active Nutrition International has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: The company was founded in 1986 and has since grown to become a leading player in the sports nutrition industry.

Company Description:

• Active Nutrition International is a dynamic, growth-oriented company in the sports nutrition industry, with a strong presence in Central and Western Europe
• The company has been setting industry standards for over 30 years and is part of BellRing Brands, a global player in the sports nutrition sector
• Active Nutrition International is committed to supporting athletes and fitness enthusiasts with high-quality, innovative products

Company Specialties:

• Sports nutrition products
• Innovative product development
• International brand management

Company Website: active-nutrition-international.com

ASSUMPTION: Active Nutrition International is a well-established company in the sports nutrition industry, with a strong track record of innovation and growth. The company offers opportunities for career growth and development in a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Managing Director and serving as part of the Leadership Team.

Reporting Structure: The Director of Marketing will lead the marketing team and collaborate with cross-functional teams, including sales, product management, and R&D.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Leading the development and execution of strategic marketing plans to drive brand growth and market share
• Managing and developing a high-performing marketing team, fostering a culture of collaboration and continuous learning
• Collaborating with cross-functional teams to drive business growth and innovation

ASSUMPTION: This role offers significant opportunities for career growth and development, with the potential to make a substantial impact on the company's brands and business performance.

🌍 Location & Work Environment

Office Type: Active Nutrition International's headquarters are located in Munich, Germany.

Office Location(s): The company's headquarters are located at Zielstattstraße 38, 81379 München, Germany.

Geographic Context:

• Munich is the capital of the German state of Bavaria and the second-largest city in Germany, with a population of over 1.5 million
• The city is known for its vibrant cultural scene, including world-class museums, theaters, and music venues
• Munich is also a major economic hub, with a strong focus on industries such as finance, technology, and engineering

Work Schedule: Full-time, with flexible hours and hybrid work arrangements.

ASSUMPTION: The location of Active Nutrition International's headquarters in Munich provides employees with access to a vibrant cultural scene and a strong economic hub, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Managing Director

Key Assessment Areas:

• Strategic thinking and brand management expertise
• Leadership skills and team management experience
• Communication skills and cultural fit
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your strategic marketing and brand management experience, as well as your leadership skills and team management experience
• Be prepared to discuss your experience in managing international brands and teams, as well as your familiarity with the FMCG sector
• Demonstrate your ability to think strategically and drive brand growth through innovative marketing campaigns

ATS Keywords: Strategic Marketing, Brand Management, FMCG, International Brands, Team Leadership, Marketing Campaigns, Product Management, Innovation Pipelines

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, brand management expertise, leadership skills, and cultural fit. Candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the company and the candidate's area of expertise. However, proficiency in Microsoft Office Suite, Google Analytics, and social media platforms is likely to be required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-focused
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to work collaboratively and effectively with international teams?
• Do you have a proven track record of driving brand growth and market share through innovative marketing campaigns?

ASSUMPTION: Active Nutrition International values innovation, collaboration, excellence, integrity, and responsibility. Candidates should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

• Managing multiple brands with distinct identities and target audiences
• Balancing short-term marketing objectives with long-term brand strategy
• Adapting to a dynamic and fast-paced work environment
• Managing a team with diverse skills, backgrounds, and cultural perspectives

ASSUMPTION: The potential challenges of this role include managing multiple brands with distinct identities and target audiences, balancing short-term marketing objectives with long-term brand strategy, and adapting to a dynamic and fast-paced work environment. Candidates should be prepared to address these challenges and demonstrate their ability to manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is similar to other Director of Marketing roles in the FMCG sector, with a focus on strategic brand management, team leadership, and campaign development
• However, this role is unique in its focus on managing multiple international brands with distinct identities and target audiences
• Candidates with experience in managing international brands and teams are likely to be the best fit for this role

ASSUMPTION: This role is similar to other Director of Marketing roles in the FMCG sector, but with a unique focus on managing multiple international brands with distinct identities and target audiences. Candidates with relevant experience are likely to be the best fit for this role.

📝 Sample Projects

• Developing and executing a strategic marketing plan to drive brand growth and market share for Powerbar, Dymatize, and Premier Protein
• Managing the product portfolio, roadmaps, and innovation pipelines for all three brands
• Overseeing the development and execution of integrated marketing campaigns, from concept to launch

ASSUMPTION: The sample projects for this role are designed to highlight the strategic, leadership, and management aspects of the role, as well as the candidate's ability to manage multiple priorities and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the brand portfolio, and how can this role help address them?
• How does the company foster a culture of innovation and collaboration?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's marketing team structure, priorities, and culture, as well as the candidate's ability to manage multiple brands and teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Active Nutrition International job posting
• Tailor your resume and cover letter to highlight your strategic marketing and brand management experience, as well as your leadership skills and team management experience
• Prepare for your interview by researching the company and its brands, as well as the FMCG sector and international brand management
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.