📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: WellSky
🔹 Location: Remote (Austin, TX; Overland Park, KS; Boston, MA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy for WellSky’s portfolio of solutions
- Leading a team of marketing strategists and direct reports
- Managing creative development for demand generation programs
- Collaborating with various teams to ensure effective marketing execution
- Identifying and building relationships with key thought leaders and influencers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing automation and CRM software.
📋 Key Responsibilities
✅ Drive and execute marketing strategy, positioning, messaging, and lead generation for WellSky’s portfolio of solutions
✅ Lead strategy and execution for WellSky’s portfolio of software for next-generation and ambulatory organizations
✅ Manage creative development for demand generation programs, including copywriting, content marketing, and product marketing
✅ Develop messaging for use across all marketing channels and identify external channels for messaging proliferation
✅ Set the content marketing and campaign strategies and work with other parts of the marketing organization to ensure they are executed
✅ Collaborate with events team and oversee marketing at events, making the most of the opportunity for effective client engagement
✅ Identify and build relationships with key thought leaders and other influencers as well as with key client accounts
✅ Help develop and drive annual and quarterly marketing plans designed to raise awareness, establish WellSky’s reputation as a leader, and drive leads and sales
✅ Partner closely with the sales and solutions management teams to develop compelling sales-enablement tools
✅ Perform other job duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience
Experience: At least 8-10 years’ relevant work experience, with at least 4-5 years’ relevant management experience
Required Skills:
- Proven experience in marketing strategy and execution
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
- Proficient in marketing automation and CRM software (e.g., Marketo, Salesforce)
Preferred Skills:
- Experience with healthcare technology
- Familiarity with the healthcare industry and its trends
- Experience with event marketing and management
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or healthcare technology would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing role with 8-10 years of experience)
Benefits:
- Excellent medical, dental, and vision benefits
- Mental health benefits through TelaDoc
- Prescription drug coverage
- Generous paid time off, plus 13 paid holidays
- Paid parental leave
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year
Working Hours: Full-time (40 hours per week), with the ability to work additional hours or irregular hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with the required experience level. The actual salary may vary depending on factors such as the candidate's specific experience and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: WellSky is a leading healthcare technology company specializing in software, analytics, and services for the health and community care continuum. They serve over 20,000 client sites, including hospitals, blood banks, home health and hospice franchises, and government agencies.
Company Size: WellSky has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: WellSky was founded in 1980 and has since grown to become one of America’s largest and most innovative healthcare technology companies.
Company Description:
- WellSky is committed to intelligent, coordinated care and helps providers, payers, health systems, and community organizations achieve better outcomes and lower costs.
- They offer a range of software, analytics, and services to support stakeholders across the health and community care continuum.
- WellSky serves a diverse range of clients, including hospitals, blood banks, home health and hospice franchises, and government agencies.
Company Specialties:
- Software development for healthcare
- Analytics and data-driven insights
- Services and solutions for healthcare providers and payers
Company Website: wellsky.com
ASSUMPTION: WellSky's extensive experience and diverse client base make it a strong and stable employer, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO) or another senior executive.
Reporting Structure: The Director of Marketing will oversee a team of marketing strategists and direct reports, with the potential to manage additional teams or departments as the company grows.
Work Arrangement: This role is remote-friendly, with the ability to work from home or any of WellSky's office locations in Austin, TX; Overland Park, KS; or Boston, MA. The role may require up to 20% travel based on business needs.
Growth Opportunities:
- Potential to advance to a Vice President (VP) or Chief Marketing Officer (CMO) role as the company grows
- Opportunities to lead and mentor junior marketing team members
- Chance to expand WellSky's market presence and establish the company as a leader in the healthcare technology industry
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the role can have on WellSky's overall success.
🌍 Location & Work Environment
Office Type: WellSky has multiple office locations, with the option to work remotely.
Office Location(s): Austin, TX; Overland Park, KS; Boston, MA
Geographic Context:
- WellSky's office locations are in major metropolitan areas, offering access to a wide range of cultural, recreational, and professional opportunities.
- The company's remote-friendly policy allows for flexibility in work location, making it an attractive option for candidates seeking a better work-life balance.
- WellSky's offices are located in states with no state income tax, which may provide additional financial benefits for employees.
Work Schedule: Full-time (40 hours per week), with the ability to work additional hours or irregular hours as needed
ASSUMPTION: WellSky's remote-friendly policy and office locations in major metropolitan areas make it an attractive employer for candidates seeking flexibility and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager or a panel of WellSky team members
- Final interview with the Chief Marketing Officer (CMO) or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Cultural fit and alignment with WellSky's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your leadership and team management skills.
- Be prepared to discuss your approach to marketing automation and CRM software, as well as your familiarity with the healthcare industry and its trends.
- Demonstrate your ability to work independently and in a team environment, as well as your capacity to manage multiple projects simultaneously.
ATS Keywords: Marketing strategy, marketing execution, leadership, team management, marketing automation, CRM software, healthcare industry, event marketing, sales enablement
ASSUMPTION: WellSky's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on marketing strategy and execution experience.
🛠️ Tools & Technologies
- Marketo (marketing automation software)
- Salesforce (CRM software)
- Microsoft Office Suite (word processing, spreadsheets, presentations)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation and CRM software is essential for this role, as is proficiency in Microsoft Office Suite and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer focus
Work Style:
- Results-driven
- Team-oriented
- Adaptable and flexible
- Strategic and forward-thinking
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you an effective leader and team manager, with the ability to motivate and inspire your team members?
- Can you thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously?
- Are you comfortable working independently and in a team environment, with a strong focus on collaboration and communication?
- Do you share WellSky's commitment to integrity, collaboration, innovation, accountability, and customer focus?
ASSUMPTION: WellSky values candidates who are results-driven, team-oriented, adaptable, and strategic, with strong communication and interpersonal skills. They seek individuals who align with their company values and can thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing strategic planning and execution with day-to-day management tasks
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Navigating the complexities of the healthcare industry and its regulations
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a meaningful impact, it also presents challenges that require strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position may offer more responsibility for strategic planning and execution, as well as greater autonomy in managing a team and driving results.
- In the healthcare technology industry, this role may require a deeper understanding of healthcare regulations and trends, as well as experience with healthcare-specific marketing strategies and tactics.
- Career-wise, this role may provide a stepping stone to a Vice President (VP) or Chief Marketing Officer (CMO) position, with the opportunity to advance as the company grows.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing field, with a focus on strategic planning, team management, and driving results in the healthcare technology industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch in the healthcare technology industry
- Managing a team of marketing strategists and direct reports to create and implement a series of targeted campaigns to drive lead generation and revenue growth
- Collaborating with the sales and solutions management teams to develop and refine sales-enablement tools and resources, ensuring alignment with WellSky's marketing strategy and messaging
ASSUMPTION: These sample projects illustrate the strategic, team management, and collaborative aspects of the Director of Marketing role at WellSky, with a focus on driving results and achieving marketing objectives.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term marketing strategy and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach collaboration and communication between marketing and other departments, such as sales and product management?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the company's marketing strategy, team dynamics, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your leadership and team management skills.
- Prepare for your interview by researching WellSky's company values, marketing strategies, and industry trends.
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
