📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Epic Games
🔹 Location: Cary, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: Computer Games
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and executing go-to-market plans for Epic’s shooter titles
- Collaborating with cross-functional teams to enhance distribution and brand awareness
- Leveraging deep understanding of the shooter landscape to create innovative marketing strategies
- Working with external partners to coordinate big brand awareness beats
ASSUMPTION: This role requires a high level of strategic thinking and collaboration, with a focus on driving growth and innovation in the shooter games market.
📋 Key Responsibilities
✅ Build and execute go-to-market plans for Epic’s shooter titles, including Fortnite
✅ Collaborate with cross-functional teams, including product management, mobile development, analytics, partnerships, and marketing, to identify opportunities for distribution and acquisition
✅ Create and optimize mobile acquisition assets alongside big beats
✅ Present strategy, data findings, and action items to leadership
✅ Coordinate, collaborate, and present to external partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of marketing and gaming live service experience
Required Skills:
- Proven experience in building and executing go-to-market plans
- Deep understanding of the shooter landscape, including traditional creative marketing, paid media, funnel optimization, and game technology
- Strong operator and executor with exceptional planning and organizational skills
- Demonstrable experience of being highly agile, collaborative, and results-driven
- Experience collaborating with leadership across multiple teams
- Analytic thinking and ability to lead cross-functional teams with positivity and collaboration
Preferred Skills:
- Experience working with external partners across third-party IP
- Knowledge of Unreal Engine and Epic Games Store
ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of shooter games will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Marketing Director with 10+ years of experience in the gaming industry)
Benefits:
- 100% coverage of medical, dental, and vision premiums for employees and dependents
- Long Term Disability, Life Insurance, and a 401k with competitive match
- Robust mental well-being program through Modern Health
- Unlimited PTO and sick time, with paid sabbaticals for employees with 7+ years of service
- Company-wide paid breaks and events
Working Hours: Full-time, typically 40 hours per week, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with 10+ years of experience in the gaming industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games. Epic Games is a leading interactive entertainment company and provider of 3D engine technology, with a focus on gaming and real-time technology.
Company Size: 1,001-5,000 employees. Epic Games has a large, global workforce with over 40 offices worldwide.
Founded: 1991. Epic Games was founded in 1991 and has since grown to become a major player in the gaming industry.
Company Description:
- Epic Games operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections
- Epic also develops Unreal Engine, a powerful 3D engine technology that powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation
- Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Epic Games is a well-established company with a strong reputation in the gaming industry, known for its innovative technology and popular games.
📊 Role Analysis
Career Level: Mid- to Senior-level position. This role is suitable for experienced marketing professionals looking to take on a leadership role in the gaming industry.
Reporting Structure: The Marketing Director will report to the Sr. Director of Marketing and collaborate with various cross-functional teams, including product management, mobile development, analytics, partnerships, and marketing.
Work Arrangement: On-site, with flexibility for remote work as needed. This role requires regular on-site presence for collaboration and meetings with cross-functional teams.
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger teams as the company grows
- Opportunity to work on high-profile projects and collaborate with industry-leading partners
- Chance to gain experience in a fast-paced, innovative environment and contribute to the success of one of the world’s largest games
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and make a meaningful impact on the company’s success.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Cary, North Carolina, United States
Geographic Context:
- Cary is a suburb of Raleigh, North Carolina, with a population of approximately 165,000 people
- The Research Triangle region, which includes Cary, is known for its strong technology industry and high quality of life
- North Carolina offers a moderate cost of living, with affordable housing options and no state income tax
Work Schedule: Full-time, with flexibility for meetings and project deadlines. This role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The Cary office provides a collaborative work environment with easy access to major highways and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Sr. Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Understanding of the shooter landscape and gaming industry trends
- Ability to manage multiple projects and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of the shooter landscape and gaming industry trends
- Demonstrate your ability to think strategically and solve problems through your responses to interview questions
ATS Keywords: Marketing, Gaming, Live Service, Go-to-Market Plans, Collaboration, Analytics, Paid Media, Funnel Optimization, Creative Marketing, Brand Awareness, Cross-Functional Team Leadership, Shooter Landscape, Strategic Thinking, Project Management, Results-Driven, Agility
ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, collaboration, and industry-specific knowledge, with a focus on the shooter landscape and gaming industry trends.
🛠️ Tools & Technologies
- Unreal Engine
- Epic Games Store
- Epic Online Services
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: This role requires experience with Unreal Engine and Epic Games Store, as well as proficiency in project management tools to manage multiple projects and stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Community
- Openness
- Fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in the shooter landscape?
- Can you provide an example of a time when you had to manage multiple projects and stakeholders to achieve a common goal?
- How do you approach building and maintaining strong relationships with external partners?
ASSUMPTION: Epic Games values innovation, quality, community, openness, and fun, with a work style that is collaborative, fast-paced, and focused on driving results. Candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Keeping up with the fast-paced and ever-changing gaming industry
- Balancing the need for innovation with the need to maintain a consistent brand identity
- Working with external partners to coordinate big brand awareness beats
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to balance innovation with consistency.
📈 Similar Roles Comparison
- This role is unique in its focus on the shooter landscape and collaboration with external partners to coordinate big brand awareness beats
- Compared to other marketing roles in the gaming industry, this role requires a deeper understanding of the shooter landscape and the technology involved
- Career path for this role may include progression to a VP or C-level position within the marketing department or a similar leadership role within the gaming industry
ASSUMPTION: This role is unique in its focus on the shooter landscape and collaboration with external partners, requiring a strong understanding of the shooter landscape and the technology involved.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new shooter title, including creative marketing, paid media, funnel optimization, and big brand awareness beats
- Collaborating with external partners to coordinate a cross-promotional event featuring a popular shooter title and a major entertainment property
- Analyzing player data and market trends to identify opportunities for acquisition and retention, and developing targeted marketing campaigns to capitalize on those opportunities
ASSUMPTION: These sample projects illustrate the strategic thinking, collaboration, and industry-specific knowledge required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into that structure?
- How does the company support the growth and development of its employees, particularly in this role?
- What are the biggest challenges facing the shooter landscape in the gaming industry, and how does this role address those challenges?
- How does the company approach collaboration and communication with external partners, and what role does this position play in those efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the shooter landscape and gaming industry trends, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
