📌 Core Information
🔹 Job Title: Director - Marketing
🔹 Company: GEP
🔹 Location: Munich, Germany; Amsterdam, Netherlands; London, UK; France
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (on-site preferred)
🚀 Job Overview
Key aspects of this role include:
- Leadership and development of the Marketing function across Europe
- Demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives
- Effective budget management and ROI optimization
- Collaboration with global cross-functional teams and regional sales teams
- Fostering relationships with regional partners, professional associations, and trade groups
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing, with a focus on demand generation and field marketing.
📋 Key Responsibilities
✅ Lead and develop the Marketing function across Europe
✅ Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics
✅ Plan and execute field marketing programs throughout Europe
✅ Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures
✅ Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant
✅ Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas
✅ Collaborate with global cross-functional teams to ensure effective local implementation
✅ Work closely and cohesively with globally distributed sales and business development teams
✅ Foster strong relationships with regional partners, professional associations, and trade groups
✅ Efficiently manage multiple projects and responsibilities
✅ Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences
✅ Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills, as well as the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services)
Required Skills:
- Proven experience in field marketing and demand generation
- Strong organizational skills and keen attention to detail, particularly in campaign and program management
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment
- Expertise in account-based marketing (ABM)
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences
- Highly motivated and adaptable individual who thrives in a fast-paced team environment
Preferred Skills:
- Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required
- Experience working in a global organization
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in B2B marketing, particularly in demand generation and field marketing, will be best suited for this role. Proficiency in multiple European languages is highly desirable but not required.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and location)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible work arrangements
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level Marketing role in Europe. The actual salary may vary depending on the candidate's experience and the specific location.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- GEP delivers AI-powered procurement and supply chain solutions to global enterprises, helping them become more agile, resilient, and profitable
- Offers software, strategy consulting, and managed services, with a focus on procurement and supply chain management
- Serves over 1,000 Fortune 500 and Global 2000 industry leaders
Company Specialties:
- Procurement Strategy
- Strategic Sourcing
- Procurement Consulting
- Supply Chain Management
- Category Management
- Sourcing Support
- Spend Analysis
- Market Intelligence
- Contract Management
- Supplier Management
- GEP Purchase
- Process Optimization
- Procurement Technology
- Software
- Procurement Software
Company Website: GEP.com
ASSUMPTION: GEP is a global leader in procurement and supply chain management, with a strong focus on AI-powered solutions and a commitment to helping clients achieve their strategic, financial, and operational goals.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Global Head of Marketing
Work Arrangement: Hybrid (on-site preferred, with flexible remote work options)
Growth Opportunities:
- Potential to advance to a global leadership role within the Marketing function
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Munich, Germany; Amsterdam, Netherlands; London, UK; France
Geographic Context:
- Munich: A major economic hub in Europe, with a strong focus on technology and innovation
- Amsterdam: A global city with a vibrant startup scene and a strong focus on sustainability and technology
- London: A major global financial center, with a diverse and multicultural population
- France: A large and dynamic market with a strong focus on luxury goods and fashion
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The locations for this role offer a unique opportunity to work in diverse and dynamic markets, with access to a global network of professionals and resources.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and ROI optimization
- Collaboration and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in field marketing and demand generation
- Demonstrate your understanding of the European market and regional differences
- Prepare examples of successful marketing campaigns and their impact on revenue growth
- Showcase your ability to work effectively in a matrix organization and collaborate with cross-functional teams
ATS Keywords: Field Marketing, Demand Generation, B2B Marketing, Global Marketing, Marketing Strategy, Budget Management, ROI Optimization, Collaboration, Leadership, European Market, Matrix Organization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, leadership skills, and experience in B2B marketing, with a focus on demand generation and field marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is highly desirable for this role, as they are essential for effective campaign management and tracking.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Results-driven
Work Style:
- Fast-paced and dynamic
- Matrix organization with a high degree of autonomy
- Results-driven and focused on achieving measurable outcomes
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working in a matrix organization with a high degree of autonomy?
- Do you have experience working effectively in a global organization?
- Are you results-driven and focused on achieving measurable outcomes?
- Do you have strong communication skills and the ability to collaborate effectively with diverse teams?
ASSUMPTION: Candidates who are results-driven, comfortable working in a fast-paced, dynamic environment, and have experience working effectively in a global organization will be best suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and responsibilities simultaneously
- Working effectively in a matrix organization with a high degree of autonomy
- Navigating regional differences and cultural nuances in the European market
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic mindset, strong leadership skills, and the ability to work effectively in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving demand generation strategies and programs across Europe, with a strong emphasis on field marketing and collaboration with global cross-functional teams
- Compared to similar roles in the industry, this position offers a unique opportunity to work in a global organization with a strong focus on AI-powered solutions and a commitment to helping clients achieve their strategic, financial, and operational goals
- Career path comparison: This role offers significant growth potential, with opportunities to advance to a global leadership role within the Marketing function
ASSUMPTION: This role is unique in its focus on driving demand generation strategies and programs across Europe, with a strong emphasis on field marketing and collaboration with global cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive field marketing plan for a major product launch in Europe
- Collaborating with global cross-functional teams to optimize the ROI of global marketing initiatives
- Refining messaging, calls to action, and content journeys to enhance engagement and align with target personas
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the role, requiring a strong understanding of the European market and regional differences.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Marketing function and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to working with regional partners, professional associations, and trade groups?
ASSUMPTION: These key questions will help you better understand the company's long-term vision, growth opportunities, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing and demand generation
- Prepare examples of successful marketing campaigns and their impact on revenue growth
- Showcase your ability to work effectively in a matrix organization and collaborate with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
