Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: Gainwell Technologies LLC

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing technology stack for seamless campaign execution
• Leading a team of operations, graphic design, web design, and content creation professionals
• Tracking and reporting on campaign performance
• Optimizing data, processes, and automation for improved efficiency and personalization
• Collaborating with cross-functional teams to ensure alignment on technology usage and data integration

ASSUMPTION: This role requires a strategic mindset to balance operational efficiency with creative output, and strong leadership skills to manage a diverse team.

📋 Key Responsibilities

✅ Manage marketing technology stack, ensuring tools are fully integrated and optimized for efficient campaign execution

✅ Implement and optimize digital marketing campaigns across email, web, social, and other digital channels

✅ Manage data integrity within marketing systems, creating and optimizing workflows, lead routing, and segmentation

✅ Monitor campaign performance using analytics tools and dashboards, providing insights to internal stakeholders

✅ Develop automated marketing workflows to scale personalized campaigns for different state accounts

✅ Build and lead a team of graphic design, content creation, and web development professionals to deliver high-quality assets

✅ Partner with marketing, sales, and IT teams to ensure alignment on technology usage, data integration, and reporting requirements

✅ Manage the budget for digital marketing tools and platforms, ensuring cost-effective solutions that support campaign goals

✅ Ensure marketing operations comply with relevant regulations, particularly around data privacy and security, in public sector marketing initiatives

ASSUMPTION: This role may require occasional overtime to meet campaign deadlines and manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Information Systems, Business, or a related field

Experience: 12+ years of experience in digital marketing operations or marketing technology management

Required Skills:

• Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua)
• Strong experience with CRM systems (e.g., Salesforce)
• Excellent project management skills
• Strong technical skills in integrating and optimizing marketing tech stacks
• Excellent analytical skills and ability to translate data into actionable insights

Preferred Skills:

• Experience in public sector or healthcare marketing
• Strong leadership skills and experience building and managing high-performing India-based teams for US businesses

ASSUMPTION: Candidates with a proven track record of optimizing marketing operations and a strong focus on data-driven decision-making are highly desired.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Director-level role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Paid time off

Working Hours: Full-time, typically 40 hours per week, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Gainwell Technologies operates in the IT Services and IT Consulting industry, focusing on public health and human services. The company works with federal Medicaid programs and state agencies to improve health outcomes and reduce costs.

Company Size: Gainwell Technologies has 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and collaboration.

Founded: The company's founding date is not specified, but it has been operating for over five decades, indicating a well-established organization with a strong track record.

Company Description:

• Gainwell Technologies offers a comprehensive suite of scalable services and solutions for public health and human services agencies
• The company is committed to innovation and leveraging insights from customers across 50 states to expand its technologies and results
• Gainwell Technologies brings ideas that bring policies to life, focusing on cost savings, better patient outcomes, and an improved provider experience

Company Specialties:

• Medicaid management information systems
• Eligibility and enrollment systems
• Case management systems
• Data analytics and reporting

Company Website: http://www.gainwelltechnologies.com

ASSUMPTION: Gainwell Technologies is a well-established company with a strong focus on innovation and results in the public health and human services sector.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Vice President of Marketing or a similar executive position.

Reporting Structure: The Director of Marketing will oversee a team of operations, graphic design, web design, and content creation professionals, with the possibility of managing additional team members in the future.

Work Arrangement: This is an on-site role based in Bangalore, India, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential career progression to Vice President or Chief Marketing Officer roles within the company
• Opportunities to expand the team and take on additional responsibilities as the company grows
• Chances to work on high-impact projects and initiatives that drive business growth and improve patient outcomes

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the company continues to grow and succeed.

🌍 Location & Work Environment

Office Type: Gainwell Technologies' office in Bangalore is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): The company's main office is located in Bangalore, with additional offices in the United States.

Geographic Context:

• Bangalore is the capital of Karnātaka state and the third-largest city in India, known for its tech industry and vibrant culture
• The city offers a mix of traditional Indian culture and modern amenities, providing a unique living experience
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require occasional overtime to meet campaign deadlines and manage multiple priorities.

ASSUMPTION: Bangalore offers a unique blend of traditional Indian culture and modern amenities, providing a vibrant and dynamic work environment for professionals in the tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills and experience with marketing automation platforms and CRM systems
• Leadership skills and ability to manage and grow a team
• Analytical skills and ability to translate data into actionable insights
• Cultural fit and alignment with Gainwell Technologies' values and mission

Application Tips:

• Highlight relevant experience with marketing automation platforms and CRM systems in your resume
• Tailor your resume and cover letter to emphasize your leadership skills and ability to manage a team
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure

ATS Keywords: Marketing automation, CRM, campaign execution, data optimization, performance tracking, team leadership, cross-functional collaboration, budget oversight, compliance, digital marketing, healthcare marketing

ASSUMPTION: Gainwell Technologies uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Eloqua)
• CRM systems (e.g., Salesforce)
• Analytics tools and dashboards (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Microsoft Office)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Gainwell Technologies values innovation and encourages employees to think creatively and challenge the status quo
• Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
• Integrity: Gainwell Technologies values integrity and expects employees to act with honesty and transparency in all aspects of their work

Work Style:

• Gainwell Technologies values a fast-paced, dynamic work environment, with a focus on meeting deadlines and delivering high-quality results
• The company encourages a data-driven approach to decision-making, with a focus on using data and analytics to inform marketing strategies and tactics
• Gainwell Technologies values a culture of continuous learning and improvement, with a focus on staying up-to-date with industry trends and best practices

Self-Assessment Questions:

• Do you have a proven track record of optimizing marketing operations and driving business growth in a dynamic, fast-paced environment?
• Are you comfortable managing a team of diverse professionals and driving results through collaboration and cross-functional partnerships?
• Do you have a strong commitment to innovation, integrity, and a data-driven approach to decision-making?

ASSUMPTION: Candidates who align with Gainwell Technologies' values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and meeting tight deadlines may require occasional overtime and strong time management skills
• Collaborating with cross-functional teams and stakeholders may require strong communication and interpersonal skills to ensure alignment and effective collaboration
• Working in a dynamic, fast-paced environment may require adaptability and a willingness to pivot strategies and tactics as needed
• Managing a team of diverse professionals may require strong leadership skills and a commitment to fostering a positive and inclusive work environment

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on marketing operations and technology management, requiring a unique blend of technical and leadership skills
• Gainwell Technologies operates in the public health and human services sector, which may require additional knowledge of healthcare marketing and compliance with relevant regulations
• This role offers significant growth potential, with opportunities to expand the team and take on additional responsibilities as the company continues to grow and succeed

ASSUMPTION: Candidates with experience in marketing operations, technology management, and healthcare marketing may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and implementing a marketing automation strategy to improve campaign performance and personalization
• Optimizing data management and segmentation to enhance targeting and improve lead quality
• Building and leading a team of graphic design, content creation, and web development professionals to deliver high-quality assets that support campaign objectives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to team leadership and management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Gainwell Technologies support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Gainwell Technologies approach collaboration and cross-functional partnerships to drive business growth and improve patient outcomes?
• What are the key challenges facing the marketing team, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with marketing automation platforms, CRM systems, and team leadership
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work under pressure
• If selected for an on-site or video interview, be prepared to present a case study or project that demonstrates your skills and experience in marketing operations and technology management
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.