Director, Marketing

📌 Core Information 🔹 Job Title: Director, Marketing 🔹 Company: AliveCor 🔹 Location: Bangalore, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 8, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and leading overall marketing strategy for B2B vertical in India - Driving qualified leads for India B2B sales team using targeted marketing initiatives - Collaborating with global marketing team to ensure brand consistency - Working closely with local sales team for alignment on target audiences and lead generation opportunities - Managing presence on e-commerce platforms for lead generation and conversion - Overseeing budgets for digital media and effectiveness of media spend via ROAS ASSUMPTION: This role requires a strong understanding of the healthcare industry and B2B marketing strategies. The ideal candidate will have experience working with global teams and managing budgets. 📋 Key Responsibilities ✅ Develop and lead full-funnel marketing strategy for B2B vertical in India ✅ Drive qualified leads for India B2B sales team using targeted marketing initiatives ✅ Lead delivery of all B2B marketing initiatives spanning video, digital, email, website, print, conferences, and more ✅ Develop sales enablement materials to support India enterprise sales team in converting top of the funnel leads ✅ Work with Google and relevant platforms to ensure campaigns are optimized and driving website traffic and lead form completion conversion ✅ Manage presence on e-commerce platforms such as Amazon and Shopify, optimizing for lead generation, engagement, and conversion ✅ Oversee and track budgets for all digital media and effectiveness of media spend via ROAS ✅ Day-to-day oversight and management of creative projects managed through internal resources and external agencies ✅ Work closely with the global marketing team to ensure all communications are consistent with the overall brand and organizational standards ✅ Work closely with the local India sales team for alignment on target audiences, lead generation opportunities, local healthcare and buyer behavior dynamics, and to understand the overall competitive landscape ASSUMPTION: The candidate should be comfortable managing multiple projects simultaneously and working in a fast-paced environment. Strong communication and project management skills are essential for this role. 🎯 Required Qualifications Education: Bachelor’s degree in Marketing, Communications, Business, or a related field Experience: - 10+ years of B2B experience in a marketing role within the healthcare or technology field - Extensive project management experience with ability to lead projects beginning to end, seek feedback and consensus among stakeholders, and a discipline for being highly organized - Exceptional written and verbal communications skills - A proven track record of driving projects to completion - A self-starter who knows what’s required to get stuff done - A creative approach to problem solving, and the ability to problem-solve in real-time - Success working cross-functionally and influencing teams - A passion for AliveCor’s mission to help all people with chronic conditions live better and lead healthier lives Required Skills: - B2B Marketing - Project Management - Written Communication - Verbal Communication - Creative Problem Solving - Cross-Functional Collaboration - Lead Generation - Sales Enablement - Digital Marketing - Healthcare Industry Knowledge - Analytical Skills - Team Leadership - Budget Management - E-commerce Management - Stakeholder Engagement - Marketing Strategy Preferred Skills: - None specified ASSUMPTION: The candidate should have a strong understanding of the B2B marketing landscape and experience working with global teams. Familiarity with the healthcare industry and relevant marketing tools is a plus. 💰 Compensation & Benefits Salary Range: INR 2,500,000 - 3,500,000 per annum (Based on industry standards for a Director of Marketing role in India with 10+ years of experience) Benefits: - Hybrid working model - Flexible and generous vacation policy - Maternity / Paternity Leave/ Adoption/ Commissioning leave - Generous Medical Benefits: Above market family floater medical insurance coverage including both parents or parents-in-law - Metro connectivity from office - A supportive, collaborative group of people who understand that success depends on the team Working Hours: 40 hours per week, with flexibility for the role ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in India with 10+ years of experience. The benefits package is competitive and designed to attract top talent in the industry. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 51-200 employees Founded: 2010 Company Description: AliveCor, Inc. is transforming cardiological care using deep learning. The FDA-cleared KardiaMobile device is the most clinically-validated personal ECG solution in the world. KardiaMobile 6L provides instant detection of Atrial Fibrillation, Bradycardia, Tachycardia, Sinus Rhythm with Supraventricular Ectopy, Sinus Rhythm with Premature Ventricular Contractions, Sinus Rhythm with Wide QRS, and Normal Sinus Rhythm in an ECG. Kardia is the first AI-enabled platform to aid patients and clinicians in the efficient detection of atrial fibrillation, the most common arrhythmia and one associated with a highly-elevated risk of stroke. AliveCor's enterprise platform allows third-party providers to manage their patients’ and customers’ heart conditions simply using state-of-the-art tools that provide easy front-end and back-end integration to AliveCor technologies. AliveCor protects its customers with stringent data security and compliance practices, achieving ISO 27001 Certification, SOC 2 Type 2 Certification and HIPAA compliance attestation. AliveCor is a privately-held company headquartered in Mountain View, Calif. “Consumer” or “Personal” ECGs are ECG devices available for direct sale to consumers. For more information, visit alivecor.com. Company Specialties: - mHealth - Medical Devices - iPhone & Android and Mobile Company Website: http://www.alivecor.com ASSUMPTION: AliveCor is a well-established company in the wellness and fitness services industry, with a strong focus on innovation and data security. The company's mission to help people with chronic conditions live better and lead healthier lives is a key driver for its success. 📊 Role Analysis Career Level: Senior-level role with significant strategic and leadership responsibilities Reporting Structure: This role reports directly to the Global Marketing Director and oversees a team of marketing professionals Work Arrangement: On-site role based in Bangalore, India, with potential for hybrid or remote work arrangements depending on the candidate's location and the company's policies Growth Opportunities: - Potential to expand the role's scope and responsibilities as the company grows and enters new markets - Opportunities to work on high-impact projects and drive significant business growth - Exposure to a wide range of marketing disciplines and the chance to develop expertise in multiple areas ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and make a real impact on the company's success. 🌍 Location & Work Environment Office Type: Modern, well-equipped office space with collaborative work areas and private offices for team members Office Location(s): Bangalore, India Geographic Context: - Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture - The city has a tropical savanna climate with distinct wet and dry seasons - Bangalore is well-connected by air, rail, and road, with a major international airport serving the city Work Schedule: Standard office hours with flexibility for the role, as needed ASSUMPTION: Bangalore offers a dynamic work environment with a strong tech industry and a diverse cultural scene. The city's tropical climate and well-connected infrastructure make it an attractive location for professionals. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. In-depth phone or video interview with the hiring manager 4. Final on-site or virtual interview with the Global Marketing Director and other key stakeholders Key Assessment Areas: - Marketing strategy and planning skills - Project management and organizational skills - Communication and presentation skills - Healthcare industry knowledge and market trends - Ability to work effectively with global teams and stakeholders Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working with global teams - Research the company and its products to demonstrate your understanding of the business and its mission ATS Keywords: B2B Marketing, Project Management, Marketing Strategy, Healthcare Industry, Global Teams, Stakeholder Engagement, Lead Generation, Sales Enablement, Digital Marketing, E-commerce Management, Budget Management ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, project management abilities, and communication and presentation skills. Familiarity with the healthcare industry and global team dynamics will also be important for success in this role. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, HubSpot) - CRM software (e.g., Salesforce, HubSpot CRM) - Email marketing tools (e.g., Mailchimp, Constant Contact) - Social media management tools (e.g., Hootsuite, Buffer) - SEO and content marketing tools (e.g., SEMrush, Ahrefs) - Project management software (e.g., Asana, Trello) - Analytics and reporting tools (e.g., Google Analytics, Tableau) ASSUMPTION: The candidate should have experience working with a wide range of marketing tools and technologies, with a focus on marketing automation platforms, CRM software, and project management software. 👔 Cultural Fit Considerations Company Values: - Innovation - Customer-centricity - Collaboration - Integrity - Excellence Work Style: - Fast-paced and dynamic work environment - Strong focus on teamwork and collaboration - Results-driven and data-informed decision-making - Open and transparent communication - Continuous learning and professional development Self-Assessment Questions: - How do you align with AliveCor's mission to help people with chronic conditions live better and lead healthier lives? - How do you approach working with global teams and managing projects across different time zones? - How do you ensure that your marketing strategies and tactics are informed by data and analytics? - How do you balance the need for innovation and creativity with the need for consistent and on-brand messaging? - How do you approach working with stakeholders and managing expectations in a matrixed organization? ASSUMPTION: AliveCor values innovation, customer-centricity, collaboration, integrity, and excellence. The ideal candidate will be able to demonstrate a strong alignment with these values and a commitment to the company's mission. They will also be able to thrive in a fast-paced, dynamic work environment and be comfortable working with global teams and managing projects across different time zones. ⚠️ Potential Challenges - Managing a large budget and ensuring optimal media spend and ROAS - Working with multiple stakeholders and managing expectations in a matrixed organization - Balancing the need for innovation and creativity with the need for consistent and on-brand messaging - Adapting to a fast-paced work environment and managing multiple projects simultaneously - Working with global teams and managing projects across different time zones ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They should also be able to balance the need for innovation and creativity with the need for consistent and on-brand messaging, and be comfortable working with global teams and managing projects across different time zones. 📈 Similar Roles Comparison - B2B Marketing Manager, Healthcare Industry (Similar role, but with a smaller scope and less strategic responsibilities) - Focuses on tactical marketing execution and day-to-day campaign management - Typically reports to a Marketing Director or Marketing Manager - May not have budget management or team leadership responsibilities - Global Marketing Director, Healthcare Industry (Similar role, but with a broader scope and more strategic responsibilities) - Oversees the global marketing strategy and team for the entire organization - Works closely with the CEO and other C-level executives to drive business growth - May have P&L responsibilities and sit on the executive leadership team ASSUMPTION: This role is similar to a B2B Marketing Manager role in the healthcare industry, but with a broader scope and more strategic responsibilities. It is also similar to a Global Marketing Director role, but with a more focused scope and less P&L responsibilities. 📝 Sample Projects - Developing and executing a full-funnel marketing strategy for a new product launch in the India B2B market - Managing a team to deliver a series of targeted email campaigns to generate leads for the India B2B sales team - Collaborating with the global marketing team to create a consistent brand voice and messaging framework for the company's B2B communications - Working with the local India sales team to develop and execute a targeted account-based marketing (ABM) strategy for a key enterprise customer ASSUMPTION: These sample projects illustrate the strategic and tactical marketing responsibilities of the Director of Marketing role, with a focus on driving qualified leads, managing marketing campaigns, and collaborating with global and local teams to deliver results. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30-60-90 days? - How does this role fit into the overall marketing strategy for the company and the India B2B market? - What are the key challenges facing the India B2B sales team, and how can marketing support their success? - How does the company approach working with global teams, and what support structures are in place to ensure effective collaboration? - What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These interview questions focus on understanding the role's priorities, strategic fit, and key performance indicators. They also aim to assess the candidate's understanding of the company's global team dynamics and their ability to work effectively in a matrixed organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.jobvite.com/alivecor/job/odT2vfwn 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, project management, and healthcare industry knowledge 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and experience working with global teams 4. Research the company and its products to demonstrate your understanding of the business and its mission 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.