Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: DP World

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven, omni-channel marketing programs to drive demand and lead generation
• Enhancing brand visibility and supporting commercial success across the Americas
• Collaborating with cross-functional teams to align marketing efforts with pipeline generation goals and business growth strategies
• Leveraging AI tools to accelerate planning, personalization, and performance tracking

ASSUMPTION: This role requires a strategic and execution-focused marketer with a strong background in B2B marketing and experience using AI tools for campaign development and optimization.

📋 Key Responsibilities

✅ Lead the development of digital-first, omni-channel marketing plans aligned to regional priorities, with an initial focus on North America and phased expansion across Latin America and the Caribbean

✅ Plan, launch, and optimize integrated advertising campaigns across paid, owned, earned, and social channels

✅ Partner closely with Commercial, Sales, and Regional Leadership teams to align marketing efforts with pipeline generation goals and business growth strategies

✅ Use platforms like Microsoft Dynamics or Salesforce to monitor, analyze, and improve the customer journey; develop reporting dashboards to measure ROI and campaign attribution

✅ Manage internal team members and agency partners to ensure high-quality execution of content, creative, media buying, and performance analytics

✅ Collaborate with internal and external communications teams to ensure consistent messaging and branding, especially during M&A integration efforts

✅ Conduct ongoing analysis of market trends, customer needs, and competitive positioning to inform campaign development and strategic planning

✅ Oversee development of region-specific content to support email, social media, website and event programs—ensuring alignment with global communications strategy

✅ Define and track KPIs for marketing activities; deliver monthly insights and quarterly business reviews to regional leadership with recommendations for optimization

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus)

Experience: 10+ years of progressive B2B marketing experience, with at least 3 years in a leadership role

Required Skills:

• Proven success designing and executing multi-channel digital marketing campaigns
• Fluency with CRM and marketing automation platforms (Microsoft Dynamics, Salesforce, HubSpot, etc.)
• Working knowledge of paid media (Google, LinkedIn, Meta), SEO, email marketing, and content strategy
• Experience applying AI tools for campaign development, segmentation, reporting, and personalization
• Strong data literacy—ability to interpret marketing performance and translate insights into action
• Exceptional written and verbal communication skills, with a knack for cross-functional collaboration

Preferred Skills:

• Background in logistics, transportation, supply chain, or similar industries
• Bilingual or multilingual (Spanish and/or Portuguese) is a plus, but not required

ASSUMPTION: Candidates with experience in logistics or related industries may have an advantage in understanding the specific needs and challenges of this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Director-level role in the logistics industry in Charlotte, NC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, hybrid work arrangement with an average of 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DP World operates in the transportation, logistics, and supply chain industry, which is a critical sector for global trade and economic growth. The company is a leading provider of worldwide smart end-to-end supply chain and logistics solutions.

Company Size: DP World is a large organization with over 115,000 employees globally, providing a diverse and collaborative work environment.

Founded: DP World was founded in 2005 and has since grown to become a global leader in its industry.

Company Description:

• DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities it serves globally.
• The company is rapidly transforming and integrating its businesses, including Ports and Terminals, Marine Services, Logistics, and Technology, to create stronger, more efficient end-to-end supply chain solutions.
• DP World is committed to creating a culture where everyone feels respected, supported, and empowered to reach their full potential, embracing inclusion and diversity to drive innovation and growth.

Company Specialties:

• Marine
• Containerisation
• Shipping
• Terminal operator
• Ports
• Logistics
• Maritime services
• Cargo
• And freezones

Company Website: http://www.dpworld.com

ASSUMPTION: DP World's global presence and diverse workforce offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to regional leadership and overseeing a team of marketing professionals and agency partners.

Reporting Structure: The Director, Marketing will report to the Regional Commercial Director and work closely with various cross-functional teams, including Sales, Commercial, and Regional Leadership.

Work Arrangement: This is a hybrid role, requiring a presence in the Charlotte, NC office for collaboration and meetings, with the flexibility to work remotely as needed.

Growth Opportunities:

• As DP World continues to expand its presence in the Americas, there may be opportunities for the successful candidate to take on additional responsibilities or advance to a more senior role.
• The company's commitment to innovation and technology offers opportunities to stay at the forefront of marketing trends and best practices.
• Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the industry and the company's operations.

ASSUMPTION: The growth opportunities in this role are tied to the company's expansion and success in the Americas, as well as the candidate's ability to demonstrate strong performance and leadership.

🌍 Location & Work Environment

Office Type: DP World's Charlotte office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Charlotte, North Carolina, United States

Geographic Context:

• Charlotte is the largest city in North Carolina and the 21st-most populous city in the United States, offering a diverse and vibrant urban environment.
• The city is a major hub for the finance, energy, and transportation industries, providing ample opportunities for networking and professional growth.
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers, with average annual precipitation of about 42 inches.

Work Schedule: The work schedule for this hybrid role is flexible, with a core hours requirement of 10:00 AM to 3:00 PM EST, allowing for a balance between in-office collaboration and remote work.

ASSUMPTION: The work environment at DP World's Charlotte office is designed to foster collaboration, creativity, and productivity, with a focus on supporting the needs of its employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and qualifications
• In-depth behavioral interview with the hiring manager and a member of the HR team to assess cultural fit and skills
• Final interview with regional leadership to discuss the role's fit within the organization's strategic goals

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign development, data analysis, and cross-functional collaboration.
• Be prepared to discuss your experience with AI tools and how you've used them to optimize marketing campaigns.
• Research DP World's business and industry trends to demonstrate your understanding of the company's mission and strategic goals.

ATS Keywords: Marketing strategy, campaign development, data analysis, cross-functional collaboration, AI tools, logistics, supply chain, transportation

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Dynamics or Salesforce
• Google Ads, LinkedIn Ads, Meta Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• AI tools for campaign development, segmentation, reporting, and personalization (e.g., IBM Watson, Adobe Sensei)

ASSUMPTION: The specific tools and technologies required for this role may evolve as DP World continues to invest in innovation and adopt new technologies to optimize its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Strategic and forward-thinking
• Customer-focused and customer-centric

Self-Assessment Questions:

• How have you demonstrated a commitment to customer-centricity in your previous marketing roles?
• Can you provide an example of a time when you had to adapt to significant changes in the market or industry, and how did you approach this challenge?
• How do you prioritize and manage multiple projects and stakeholders, ensuring that you deliver high-quality results on time?

ASSUMPTION: DP World's culture values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic and global work environment.

⚠️ Potential Challenges

• Managing a team and agency partners remotely, requiring strong communication and project management skills
• Balancing the need for regional customization with global brand consistency, necessitating close collaboration with global communications teams
• Keeping up with the latest marketing trends and technologies, demanding continuous learning and adaptation
• Working in a fast-paced, dynamic industry with frequent changes and disruptions, requiring flexibility and resilience

ASSUMPTION: The potential challenges in this role are inherent to the fast-paced and dynamic nature of the logistics and supply chain industry, as well as the global scope of DP World's operations.

📈 Similar Roles Comparison

• Compared to other marketing director roles in the logistics industry, this position offers a unique opportunity to work for a global leader with a strong focus on innovation and technology.
• Unlike some logistics companies, DP World places a strong emphasis on data-driven decision-making and AI integration, providing a more forward-thinking work environment.
• Career paths within DP World may differ from those in more traditional logistics companies, offering opportunities for growth and development in a rapidly evolving industry.

ASSUMPTION: The comparison of this role to similar positions in the industry highlights the unique opportunities and challenges presented by working for a global leader in the logistics and supply chain sector.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new logistics service, including market research, segmentation, and channel optimization
• Collaborating with global communications teams to create region-specific content that maintains brand consistency and relevance
• Implementing AI tools to optimize campaign performance and personalize customer experiences, resulting in improved ROI and customer satisfaction

ASSUMPTION: The sample projects provided are designed to illustrate the types of initiatives the Director, Marketing might undertake to drive demand, enhance brand visibility, and support commercial success across the Americas.

❓ Key Questions to Ask During Interview

• Can you describe the regional priorities for marketing efforts in the Americas, and how this role will contribute to their achievement?
• How does DP World support cross-functional collaboration and integration, and what specific initiatives is the company undertaking to enhance this process?
• What are the key challenges facing the logistics and supply chain industry, and how is DP World positioned to address them?
• How does DP World measure the success of its marketing campaigns, and what KPIs are most important for this role?
• What opportunities exist for professional development and growth within the company, and how does DP World support its employees in pursuing these opportunities?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the company's strategic goals and industry trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://ehpv.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/17055
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on campaign development, data analysis, and cross-functional collaboration.
• Prepare examples of your previous marketing campaigns, including data-driven insights and results, to demonstrate your ability to optimize performance and drive ROI.
• Research DP World's business and industry trends to show your understanding of the company's mission and strategic goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.