Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: Arch

🔹 Location: New York, USA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Own marketing and spike in demand generation, product marketing, or content/brand marketing
• Define and implement a cohesive marketing strategy that aligns with Arch’s long-term goals
• Strengthen Arch’s position across core markets through effective marketing campaigns
• Collaborate with cross-functional teams to ensure cohesive messaging and customer-centric approach

ASSUMPTION: This role requires a well-rounded marketing professional with experience in multiple marketing disciplines to drive Arch's marketing efforts and align them with the company's long-term objectives.

📋 Key Responsibilities

✅ Own marketing and spike in one of the following areas:

• Demand Generation
• Product Marketing
• Content / Brand Marketing

✅ Define and implement a cohesive marketing strategy that aligns with Arch’s long-term goals and strengthens its position across core markets.

✅ Develop and execute demand generation strategies to drive inbound leads and increase brand awareness through SEO, keyword marketing, SEM, events, and more.

✅ Plan and execute both internal and external events that put Arch in front of the right people at the right time.

✅ Keep marketing calendar on track, ensuring timely and effective communications like feature releases and company updates.

✅ Craft clear, engaging content that strengthens Arch’s voice and brand consistency across every channel.

✅ Manage Arch’s social media presence, keeping the brand fresh, relevant, and engaging.

✅ Collaborate with sales and operations teams to align marketing initiatives with broader business goals.

✅ Work closely with product, sales, and client experience teams to identify opportunities for growth and ensure cohesive messaging across all touchpoints.

ASSUMPTION: The successful candidate will have experience in multiple marketing disciplines and be able to hit the ground running in their area of expertise while also contributing to overall marketing strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of B2B marketing experience with a history of executing successful campaigns in a fast-paced environment

Required Skills:

• Proven track record of driving brand awareness and lead generation through SEO, demand generation, events, or content marketing
• Data-driven approach with strong analytical skills to measure and improve marketing impact
• Excellent storytelling abilities to craft compelling messaging backed by data
• Customer-focused mindset with a constant eye on enhancing the customer experience
• Understanding of pipeline management and marketing metrics to inform decision-making

Preferred Skills:

• Exposure to and understanding of investments, private markets, and other financial topics

ASSUMPTION: The ideal candidate will have a well-rounded marketing background with a strong focus on data-driven decision making and customer-centric marketing strategies.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year (based on industry standards for a Director of Marketing role in New York)

Benefits:

• Strong Team - You’ll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
• High Impact Work - Your work will have real responsibility and impact from day one, driving the growth and direction of Arch’s platform.
• Product Market Fit - Arch has strong product market fit, exceptionally low churn, and has grown mostly organically through word of mouth.
• Team Community and Camaraderie - Arch has enormous trust in each other and always does what they can do to support one another.
• Great Office - Arch has invested in a great space for the team to come together at 18th and Park in Manhattan.
• Lunch is on Us - Grab lunch on us while you’re in the office and take a break to laugh, brainstorm, or just hang out with your teammates over a meal.

Working Hours: Full-time, 40 hours per week, with flexible hours and a focus on results

ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role in New York, with a focus on experience and performance. Benefits are tailored to support a strong team culture and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on private investments and financial technology

Company Size: Small (2-10 employees), allowing for close collaboration and significant impact on the company's growth and direction

Founded: 2022, with a focus on automating the management of private investments and improving access, understanding, and the human experience of investing across asset classes

Company Description:

• Arch is a Series A financial technology company that automates the management of private investments
• Private investments such as venture capital, hedge funds, and private equity make up roughly 25% of the investment universe
• Arch delivers standardized data, documents, and insights in a single platform, avoiding the need to chase information across dozens or hundreds of ‘portals’

Company Specialties:

• Private investment management
• Financial technology
• Investment automation

Company Website: Arch Lending

ASSUMPTION: Arch is a growing startup with a strong focus on innovation and customer-centric solutions in the financial services industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and shape the marketing department

Reporting Structure: This role reports directly to the CEO and will have the opportunity to build and lead a marketing team as the company grows

Work Arrangement: Full-time, on-site in Arch's New York City office, with a focus on in-person collaboration and dynamic teamwork

Growth Opportunities:

• As the first marketing hire, this role has the potential to grow into a leadership position as Arch's marketing team expands
• Arch has over doubled the size of the company every year since inception, presenting numerous growth opportunities

ASSUMPTION: This role offers significant growth potential as Arch continues to expand and solidify its position in the financial services industry.

🌍 Location & Work Environment

Office Type: Arch's office is located at 18th and Park in Manhattan, providing a collaborative and engaging workspace

Office Location(s): New York, USA

Geographic Context:

• New York City is a major financial hub, providing ample opportunities for networking and collaboration
• The office is conveniently located in Midtown Manhattan, close to public transportation and various amenities
• Arch encourages applicants currently located in or willing to relocate to the NYC area to join the team in this exciting, hands-on workspace

Work Schedule: Arch encourages a flexible work schedule with a focus on results and work-life balance

ASSUMPTION: Arch's office environment fosters collaboration, innovation, and a strong team culture, with a focus on in-person interaction and dynamic teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and Arch's vision for marketing
• Final interview with key team members to assess fit within the team dynamic and answer any remaining questions

Key Assessment Areas:

• Marketing expertise and experience in multiple marketing disciplines
• Data-driven approach and analytical skills
• Storytelling abilities and communication skills
• Customer-centric mindset and focus on enhancing the customer experience
• Cultural fit and alignment with Arch's values and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements in demand generation, product marketing, or content/brand marketing
• Prepare for behavioral interview questions that focus on your experience in marketing strategy, campaign execution, and customer-centric initiatives
• Research Arch's company history, mission, and values to demonstrate your understanding of the company and its goals

ATS Keywords: B2B Marketing, Demand Generation, Product Marketing, Content Marketing, SEO, Data Analysis, Storytelling, Customer Focus, Pipeline Management, Marketing Metrics

ASSUMPTION: Arch's interview process is designed to assess the candidate's marketing expertise, cultural fit, and alignment with the company's vision for marketing and growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with various marketing tools and technologies, with a focus on data-driven marketing strategies and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Strong Team - Arch values a collaborative and supportive team environment
• High Impact Work - Arch encourages employees to take ownership of their roles and make a significant impact on the company's growth and success
• Product Market Fit - Arch prioritizes understanding and meeting the needs of its customers to drive product-market fit and sustainable growth

Work Style:

• Collaborative - Arch values close collaboration and open communication among team members
• Data-driven - Arch makes decisions based on data and analytics to optimize marketing efforts and drive results
• Customer-centric - Arch prioritizes understanding and meeting the needs of its customers to enhance the customer experience and drive growth

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment focused on customer-centric marketing strategies?
• Are you comfortable taking ownership of your role and making a significant impact on the company's growth and success?
• Do you align with Arch's values and commitment to strong teamwork, high-impact work, and product-market fit?

ASSUMPTION: Arch values a strong cultural fit with its employees, prioritizing collaboration, data-driven decision making, and a customer-centric approach to marketing and growth.

⚠️ Potential Challenges

• As the first marketing hire, this role requires a well-rounded marketing professional with experience in multiple marketing disciplines to drive Arch's marketing efforts and align them with the company's long-term objectives
• The role may require occasional work on weekends or evenings to support events or campaign launches
• Arch's office is located in New York City, which may present challenges for candidates who prefer a remote or hybrid work arrangement
• The role may require travel to attend industry events, conferences, or client meetings

ASSUMPTION: The successful candidate will be comfortable taking on a broad range of marketing responsibilities and working collaboratively with Arch's team to drive marketing efforts and achieve the company's growth objectives.

📈 Similar Roles Comparison

• This role differs from other marketing roles in that it requires a well-rounded marketing professional with experience in multiple marketing disciplines to drive Arch's marketing efforts and align them with the company's long-term objectives
• Arch's focus on private investments and financial technology sets it apart from other marketing roles in the financial services industry
• As the first marketing hire, this role offers significant growth potential as Arch's marketing team expands and the company continues to grow

ASSUMPTION: This role offers a unique opportunity for a marketing professional to shape Arch's marketing strategy and drive the company's growth and success in the financial services industry.

📝 Sample Projects

• Develop and execute a comprehensive marketing strategy to drive inbound leads and increase brand awareness for Arch's private investment management platform
• Plan and execute a series of events to showcase Arch's technology and connect with potential clients, partners, and industry influencers
• Create and implement a content marketing strategy to educate and engage Arch's target audience, highlighting the company's unique value proposition and thought leadership in the private investment space

ASSUMPTION: The successful candidate will have experience developing and executing marketing strategies, planning and executing events, and creating and implementing content marketing campaigns to drive brand awareness and generate leads.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Arch measure the success of its marketing efforts, and how will my performance be evaluated?
• What opportunities are there for growth and professional development within Arch's marketing team?
• How does Arch collaborate with its clients and partners to ensure cohesive messaging and a consistent customer experience?
• What is Arch's long-term vision for marketing, and how does this role fit into that strategy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding Arch's marketing strategy and growth objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements in demand generation, product marketing, or content/brand marketing
• Prepare for behavioral interview questions that focus on your experience in marketing strategy, campaign execution, and customer-centric initiatives
• Research Arch's company history, mission, and values to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.