📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Perseus Group, Constellation Software
🔹 Location: Remote - USA / Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leadership role managing lead generation and brand positioning efforts for Constellation Data Labs.
- Overseeing demand generation funnels, including website, paid media, email, events, and content.
- Executing content strategy on behalf of the leadership team and managing the Business Development team.
- Collaborating with cross-functional teams to drive growth and achieve business objectives.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive demand generation and brand positioning efforts.
📋 Key Responsibilities
✅ Own and expand all inbound and outbound demand generation funnels.
✅ Manage and execute content strategy for the leadership team.
✅ Lead the planning and execution of content-driven campaigns.
✅ Build retargeting and remarketing strategies to capture missed opportunities.
✅ Track, test, and continuously improve conversion rates across all growth channels and sales funnels.
✅ Use analytics to identify friction points and opportunities throughout the buyer journey.
✅ Implement best-in-class tools and frameworks for A/B testing, lead scoring, and campaign performance tracking.
✅ Manage and mentor the Business Development team.
✅ Define and monitor KPIs across outreach, pipeline velocity, and opportunity quality.
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-8+ years of experience in growth, demand generation, or performance marketing, ideally in a B2B SaaS or DaaS environment.
Required Skills:
- Proven track record running paid campaigns (LinkedIn, Google Ads), cold outreach campaigns, and content-led marketing.
- Excellent analytical skills and comfort using data to drive decisions.
- Hands-on experience with tools like HubSpot, Apollo, Webflow, Google Analytics, and LinkedIn Ads.
- Experience managing or working closely with a business development team.
- Background in real estate technology or familiarity with the North American real estate ecosystem is a plus.
Preferred Skills:
- Experience with marketing automation platforms.
- Fluency in multiple languages.
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on demand generation and growth. Familiarity with the real estate industry is a plus.
💰 Compensation & Benefits
Salary Range: The estimated base salary range for this role in the United States is $120,000.00 - $180,000.00 per year. Final offer amounts may vary based on geographic location, candidate experience, and other relevant factors.
Benefits:
- Participation in a Company profit sharing bonus plan.
- Enrollment in a wide range of benefits, including medical, dental, vision, basic life insurance, short/long term disability, and 401(k) participation (with company match).
- Minimum of 10 days of vacation, sick time based on state requirements, 8 Company-paid holidays, and 2 personal holidays per year.
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate team members in different time zones.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 2004
Company Description:
- Perseus Group is a global acquirer of vertical market software businesses and one of six operating groups within Constellation Software Inc. (TSX: CSU).
- Driven by their buy-and-hold investment philosophy, they exclusively acquire software businesses that they intend to own and grow indefinitely.
- Today, Perseus has become an international organization of passionate Founders, operational experts, and collaborators, proud to be the home of dozens of industry-leading brands across multiple vertical markets.
Company Specialties:
- Software Development
- Mergers & Acquisitions
- Vertical Market Software
Company Website: csiperseus.com
ASSUMPTION: Perseus Group operates as a holding company, providing support and resources to its subsidiary software businesses. This role is focused on marketing efforts for Constellation Data Labs, a subsidiary providing data services to the real estate and mortgage industries.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a leadership role within the marketing department or the broader organization.
Reporting Structure: This role reports directly to the leadership team of Constellation Data Labs and may have supervisory responsibilities over the Business Development team.
Work Arrangement: Remote OK, with flexibility to work from home or in an office setting, depending on the candidate's preference and the needs of the business.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or the broader organization.
- Opportunities to work on cross-functional projects and collaborate with other teams within Constellation Data Labs and Perseus Group.
- Chance to gain experience in a global organization and work with diverse teams across different vertical markets.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Remote OK, with the option to work from home or in an office setting.
Office Location(s): Remote - USA / Canada
Geographic Context:
- Remote work allows for flexibility and the ability to work from various locations within the United States and Canada.
- Candidates should be comfortable working in a remote environment and have access to a suitable home office setup.
- Occasional travel may be required for team meetings, industry events, or client visits.
Work Schedule: Full-time position with standard business hours, but may require occasional flexibility to accommodate team members in different time zones.
ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the hiring manager or HR representative.
- In-depth interview with the leadership team of Constellation Data Labs.
- Final interview with key stakeholders or senior leadership.
Key Assessment Areas:
- Marketing strategy and execution.
- Data analysis and interpretation.
- Leadership and team management skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made.
- Research Constellation Data Labs and Perseus Group to demonstrate your understanding of the business and its mission.
ATS Keywords: Marketing strategy, demand generation, B2B marketing, content strategy, campaign management, lead scoring, A/B testing, business development, real estate technology, data analytics
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Apollo
- Webflow
- Google Analytics
- LinkedIn Ads
- Marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning and implementing new marketing technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Perseus Group believes in empowering its teams to remain small and in control of all levers necessary to guide their business.
- Growth: The company is focused on growing its businesses indefinitely and providing opportunities for its employees to grow within the organization.
- Collaboration: Perseus Group is proud to be the home of dozens of industry-leading brands across multiple vertical markets, fostering a culture of collaboration and knowledge sharing.
Work Style:
- Data-driven: Candidates should be comfortable using data to drive marketing decisions and continuously improve campaign performance.
- Strategic: This role requires a strategic mindset to develop and execute marketing campaigns that drive growth and achieve business objectives.
- Adaptable: Candidates should be comfortable working in a dynamic, global organization and adapting to change as needed.
Self-Assessment Questions:
- How do you approach using data to inform your marketing strategies and tactics?
- Can you describe a time when you had to adapt to a significant change in your marketing environment, and how you responded?
- How do you ensure that your marketing efforts align with the overall business strategy and objectives?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Perseus Group's values and work style, as well as their ability to thrive in a dynamic, global organization.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across different time zones.
- Balancing the need for strategic, long-term marketing efforts with short-term tactical demands.
- Adapting to changes in the market, industry trends, and business priorities.
- Managing a budget and allocating resources effectively across multiple marketing channels and campaigns.
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- This role is unique within Perseus Group and Constellation Data Labs, focusing on marketing efforts for the data services business.
- Compared to other marketing roles within the organization, this position requires a deeper understanding of the real estate and mortgage industries and their unique marketing challenges.
- Career progression in this role may involve growing into a leadership role within the marketing department or exploring opportunities within other vertical markets or businesses within the Perseus Group portfolio.
ASSUMPTION: This role offers a unique opportunity to work on a specific vertical market within the broader Perseus Group organization, with potential for growth and exploration across other businesses and vertical markets.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch within Constellation Data Labs.
- Analyzing market trends and competitor activities to inform marketing tactics and messaging.
- Managing a team to execute a multi-channel marketing campaign, including email, paid media, and content marketing, to drive lead generation and brand awareness.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the marketing efforts required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing efforts for Constellation Data Labs, and what are the key priorities for this role in the first 90 days?
- How does the leadership team support and empower the marketing department to achieve its goals?
- What opportunities exist for growth and development within the marketing department and the broader Perseus Group organization?
- How does the company approach collaboration and knowledge sharing across its various vertical markets and businesses?
- What are the key performance indicators (KPIs) used to measure the success of marketing efforts, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role within the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation, content strategy, and campaign management.
- Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made.
- Research Constellation Data Labs and Perseus Group to demonstrate your understanding of the business and its mission.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
