Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: Branding Iron - Sauget

🔹 Location: Sauget, Illinois, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand marketing strategies across all functions to enhance brand awareness and improve profitability
• Overseeing marketing efforts in retail, foodservice, and Ecommerce channels
• Mentoring team talent and collaborating with other departments
• Developing and implementing integrated marketing campaigns to drive awareness and engagement
• Analyzing brand financial data and pricing strategies to drive brand profitability

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both the retail and foodservice sectors.

📋 Key Responsibilities

✅ Develop and execute brand marketing strategies and tactics across all functions

✅ Oversee marketing efforts in retail, foodservice, and Ecommerce channels

✅ Mentor team talent and collaborate with sales, ops, and finance to develop internal and external vision and messaging

✅ Set direction and goals for the marketing team, creating integrated marketing campaigns to communicate brand messaging

✅ Understand channel and category dynamics to enhance brand equity and ensure growth across all channels

✅ Develop marketing strategies for retail, food service, and chain sales divisions to drive top line and bottom-line sales growth

✅ Translate consumer research into actionable business opportunities and match consumer trends with market compatibility

✅ Analyze brand financial/P&L data and pricing strategies to drive brand profitability

✅ Lead business development planning and execution in partnership with senior leaders

✅ Oversee ongoing consumer, customer, category, channel, and competitive reviews to assess brand performance and identify growth opportunities

✅ Direct volume forecasting and provide financial updates, recommending solutions and implementing improvements to meet annual targets

✅ Lead brand teams in shaping directions and tactics for effective brand strategies, measuring ROI and making adjustments as needed

✅ Challenge and inspire team members to achieve business results

✅ Evaluate, prioritize, and lead decisions regarding new product initiatives across all channels

✅ Develop and direct product innovation efforts, collaborating with R&D, Purchasing, and Operations from concept to commercialization

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or related field; MBA preferred

Experience: Minimum of 10 years of experience leading brand teams for a CPG or equivalent company

Required Skills:

• Proven leadership abilities in planning and execution, business management, product and solutions development, people development, and team-building skills
• Strong skills in sales collaboration, business development, and budget/P&L management, particularly regarding pricing initiatives
• Experience in launching new products and developing brands
• Knowledge of Contact Management systems; Inventory software; Order processing systems; Project Management software; Microsoft Office Suite (primarily Word, Excel, PowerPoint, Access) and IRI
• Excellent presentation skills with the ability to influence various stakeholders
• Strong analytical and problem-solving skills
• Willingness to be hands-on in daily operations
• Effective project management skills in a cross-functional environment

Preferred Skills:

• Experience in both retail and foodservice sectors

ASSUMPTION: Candidates with experience in both retail and foodservice sectors may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $215,000 annually

Benefits:

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• 401(k) with Company Match
• Paid Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director, Marketing role with 10+ years of experience in the CPG industry.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods

Company Size: 501-1,000 employees

Founded: 1960

Company Description:

• Meat manufacturers committed to quality control and product consistency
• Family-owned, innovators, and customer-centered
• Holding company for Holten Meat Inc., Rochester Meat Company, and Huisken Meat Company

Company Specialties:

• Meat processing
• Branding and marketing
• Product innovation

Company Website: www.bih-us.com

ASSUMPTION: Branding Iron Holdings has a strong focus on building internal talent and leveraging unique product lines and national distribution to drive continued growth.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO and oversees the marketing team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to shape the company's marketing strategy and drive brand growth
• Opportunity to mentor and develop team talent
• Possibility to expand into new channels or markets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Sauget, Illinois, United States

Geographic Context:

• Sauget is a small city in Illinois, located near St. Louis, Missouri
• The area offers a mix of urban and suburban living, with access to various amenities and attractions
• The company's office is located in an industrial park, with nearby restaurants and shops

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The work environment is collaborative and team-oriented, with a focus on servant leadership and fostering meaningful, long-term relationships with both employees and customers.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Communication and presentation skills
• Industry knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management, marketing strategy, and team leadership
• Research the company and industry to demonstrate your understanding of the business

ATS Keywords: Brand Management, Digital Marketing, Creative Development, Sales Collaboration, Business Development, Budget Management, Product Innovation, Analytical Skills, Problem-Solving Skills, Project Management, Team Leadership, Consumer Research, Market Analysis, P&L Management, Mentoring, Agency Management

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Access)
• IRI
• Contact Management systems
• Inventory software
• Order processing systems
• Project Management software

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing infrastructure and the candidate's background.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Stewardship

Work Style:

• Collaborative
• Team-oriented
• Focused on servant leadership and fostering meaningful, long-term relationships

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you committed to fostering meaningful, long-term relationships with both employees and customers?
• Do you embody the company's core values of respect, integrity, and stewardship?

ASSUMPTION: Candidates who align with the company's core values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Balancing multiple priorities and projects simultaneously
• Managing a team with diverse skills and backgrounds
• Adapting to a fast-paced, dynamic work environment
• Navigating the complexities of the CPG industry

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a CPG company, but with a greater emphasis on strategic planning and team leadership
• Unlike some marketing roles, this position requires a deep understanding of both the retail and foodservice sectors
• Career progression may involve moving into a VP or C-level role within the marketing department or expanding into other areas of the business

ASSUMPTION: Candidates with experience in similar roles or a strong background in marketing and brand management may find this role to be a good fit.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product line
• Conducting market research to identify trends and opportunities for brand growth
• Managing a team to create and implement an integrated marketing campaign to drive brand awareness and engagement

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's background.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to innovation and product development, and how can this role contribute to that process?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for brand growth and market expansion, and how can this role help achieve those goals?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest in and qualifications for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3270699
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand management, marketing strategy, and team leadership
• Research the company and industry to demonstrate your understanding of the business
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.