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Director - Marketing

TELUS
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director - Marketing

πŸ”Ή Company: TELUS

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Telecommunications

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in driving financial performance and operational excellence within the Home Solutions business.
  • Developing and executing margin strategies to ensure profitable outcomes across all Home Solutions product offerings.
  • Collaborating with cross-functional teams to align planning initiatives with business objectives.
  • Leading a high-performing team to optimize performance outcomes and drive profitable growth.

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive results in a dynamic business environment.

πŸ“‹ Key Responsibilities

βœ… Strategic Margin Management: Lead margin strategy development and execution to ensure both in-period and long-term profitable outcomes across all Home Solutions product offerings.

βœ… Revenue Performance Optimization: Support and enhance ARPU and AMPU logging, analysis, and improvement initiatives to address performance gaps and opportunities.

βœ… Capital Investment Leadership: Drive capital interlock processes, ensuring optimal allocation and ROI on investments.

βœ… Home Solutions Planning: Develop comprehensive planning frameworks and strategies for the Home Solutions portfolio, including financial and RGU forecasting, market analysis.

βœ… Real-Time Performance Tracking: Implement and oversee real-time performance monitoring systems to enable proactive decision-making and rapid response to market changes.

βœ… Budget & Triage Support: Provide strategic support for budget planning processes and lead triage activities to reprofile based on actual results of the business.

βœ… P&L Coordination: Take full responsibility for the coordination and consolidation of the Home Solutions Profit & Loss statements, ensuring accuracy and actionable insights.

βœ… Offer Strategy & Configuration: Drive offer strategy development and configuration optimization to maximize market competitiveness and profitability.

βœ… Cross-Functional Leadership: Collaborate with Finance, Marketing, and Product teams to align planning initiatives with business objectives.

βœ… Performance Analytics: Develop and maintain sophisticated analytics and reporting frameworks to support data-driven decision making.

ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and cross-functional collaboration to drive performance and growth within the Home Solutions business.

🎯 Required Qualifications

Education: Bachelor's degree in Finance, Business Administration, Economics, or related field; MBA or CPA preferred

Experience: 8+ years of progressive experience in financial planning, performance management, or strategic planning, with 5+ years of leadership experience managing high-performing teams

Required Skills:

  • Financial Acumen: Deep understanding of P&L management, margin analysis, capital allocation, and financial modeling
  • Strategic Thinking: Proven ability to develop and execute long-term strategic plans while managing short-term performance
  • Analytics & Data: Advanced proficiency in financial analysis, forecasting, and performance metrics (ARPU, AMPU, churn, etc.)
  • Technology Proficiency: Expert-level skills in Excel, PowerBI, SQL, and enterprise planning systems (SAP, Oracle, etc.)
  • Leadership Excellence: Demonstrated ability to lead, motivate, and develop high-performing teams in a fast-paced environment
  • Communication Skills: Exceptional written and verbal communication skills with ability to present complex financial information to senior executives
  • Project Management: Strong project management capabilities with experience leading cross-functional initiatives
  • Problem Solving: Analytical mindset with proven ability to identify issues, develop solutions, and drive implementation

Preferred Skills:

  • Experience with Home Solutions, Smart Home, or IoT product portfolios
  • Knowledge of telecommunications regulatory environment
  • Experience with agile planning methodologies
  • Advanced degree in Finance, Economics, or related field
  • Professional certification (CPA, CFA, PMP) is an asset

ASSUMPTION: Given the strategic nature of the role, candidates should possess a strong blend of financial acumen, strategic thinking, and leadership skills, along with advanced analytical and communication abilities.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 CAD per year (Based on industry standards for a Director-level role in the Telecommunications industry in Toronto)

Benefits:

  • Health and wellness programs
  • Retirement savings
  • Flexible work arrangements

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the Telecommunications industry in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications. TELUS is one of Canada's leading national telecommunications companies, with a focus on connecting Canadians and improving lives through technology.

Company Size: 10,001+ employees. As a large organization, TELUS offers extensive resources and opportunities for career growth and development.

Founded: TELUS was founded in 1999, following the merger of several regional telephone companies.

Company Description:

  • TELUS provides a wide range of communications products and services, including data, Internet protocol (IP), voice, entertainment, and video.
  • The company is committed to giving back to communities across Canada, with a focus on health, education, and the environment.
  • TELUS was named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals.

Company Specialties:

  • Telecommunications services
  • Wireless and wireline network access lines
  • Internet and entertainment services
  • Health, education, and environmental initiatives

Company Website: http://www.telus.com

ASSUMPTION: TELUS' large size and diverse range of services provide ample opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Director. This role is a senior leadership position, reporting directly to the Vice President of Home Solutions or a similar executive.

Reporting Structure: The Director of Planning & Performance will oversee a team of financial planning and performance management professionals, with the potential to manage up to 10 direct reports.

Work Arrangement: On-site, with the possibility of flexible or remote work arrangements for certain tasks or team members.

Growth Opportunities:

  • Advancement to a Vice President or similar executive role within the Home Solutions business or another division of TELUS.
  • Expansion of responsibilities to include additional product portfolios or business units.
  • Development of expertise in a specific area, such as strategic planning, financial analysis, or performance management.

ASSUMPTION: Given the strategic nature of the role and the size of the organization, there are numerous opportunities for career growth and development within TELUS.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at TELUS' corporate headquarters in Toronto, Ontario, Canada.

Office Location(s): 555 Robson Street, Vancouver, BC V6B 3K9, CA

Geographic Context:

  • Toronto is the largest city in Canada, with a diverse and multicultural population.
  • The city is a major hub for the technology and telecommunications industries, offering ample networking and professional development opportunities.
  • Toronto has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The role's location in Toronto provides access to a vibrant technology industry, a diverse talent pool, and numerous professional development opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the Vice President of Home Solutions or another executive

Key Assessment Areas:

  • Financial acumen and analytical skills
  • Strategic thinking and planning abilities
  • Leadership and team management skills
  • Communication and presentation skills
  • Cultural fit and alignment with TELUS' values

Application Tips:

  • Highlight relevant experience and achievements in financial planning, performance management, or strategic planning.
  • Tailor your resume and cover letter to emphasize your fit for the role and the company.
  • Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills.

ATS Keywords: Financial planning, performance management, strategic planning, margin analysis, capital allocation, financial modeling, team leadership, cross-functional collaboration, data analysis, telecommunications industry

ASSUMPTION: The interview process will focus on assessing the candidate's financial acumen, strategic thinking, leadership skills, and cultural fit with TELUS.

πŸ› οΈ Tools & Technologies

  • Microsoft Excel
  • PowerBI
  • SQL
  • Enterprise planning systems (SAP, Oracle, etc.)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used for financial analysis, reporting, and data management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We care about our customers, communities, and each other
  • We do what's right, always
  • We believe in the power of diverse teams
  • We are relentless in the pursuit of better

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment and enjoy working with diverse teams?
  • Are you passionate about driving results and making a meaningful impact on the business?
  • Do you possess strong analytical skills and enjoy working with data to inform decision-making?

ASSUMPTION: TELUS values a diverse and inclusive work environment, with a focus on collaboration, data-driven decision-making, and continuous improvement.

⚠️ Potential Challenges

  • The role requires managing a team and driving results in a fast-paced, dynamic business environment.
  • Candidates may face competition from other experienced professionals in the telecommunications industry.
  • The role may require occasional travel to other TELUS offices or client sites.
  • Toronto has a high cost of living compared to other Canadian cities.

ASSUMPTION: While the role presents numerous opportunities for career growth and development, it also comes with its own set of challenges and demands.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Director-level roles in the telecommunications industry, this role places a greater emphasis on financial planning and performance management.
  • In the broader technology industry, similar roles may focus more on product management or business development.
  • Career progression in this role could lead to a Vice President or similar executive position within TELUS or another telecommunications company.

ASSUMPTION: While this role shares similarities with other Director-level positions in the telecommunications industry, it has its unique focus on financial planning and performance management.

πŸ“ Sample Projects

  • Developing a comprehensive financial forecasting model for the Home Solutions portfolio
  • Optimizing ARPU and AMPU logging and analysis processes to improve performance tracking and decision-making
  • Leading a cross-functional team to implement a real-time performance monitoring system for the Home Solutions business

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and the opportunities for driving meaningful impact on the business.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the Home Solutions business and the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams within the Home Solutions business and across TELUS?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?
  • How does TELUS support the growth and development of its employees, particularly in senior leadership roles like this one?
  • What is the company's long-term vision for the Home Solutions business, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the business and the company's culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
  • Research TELUS and the telecommunications industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.