📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Corinex Communications
🔹 Location: Vancouver, British Columbia (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global marketing strategy aligned with Corinex’s business priorities in grid management and grid flexibility solutions using BPL technologies.
- Establishing a clear and differentiated positioning for Corinex in a fast-evolving grid modernization landscape.
- Building and managing a scalable marketing infrastructure based on KPIs, digital tools, and campaign performance.
- Leading Corinex’s content strategy across various platforms and ensuring messaging is tailored to B2B decision journeys.
- Collaborating with sales, product, and executive stakeholders to ensure demand generation efforts support commercial targets and go-to-market plans.
ASSUMPTION: This role requires a strategic mindset, technical fluency, and strong communication skills to effectively lead global marketing efforts in a dynamic, deep tech environment.
📋 Key Responsibilities
✅ Developing and executing a global marketing strategy aligned with Corinex’s business priorities.
✅ Establishing a clear and differentiated positioning for Corinex in the grid modernization landscape.
✅ Building and managing a scalable marketing infrastructure based on KPIs, digital tools, and campaign performance.
✅ Leading Corinex’s content strategy across whitepapers, blog articles, use cases, investor presentations, and technical documents.
✅ Translating complex engineering and infrastructure concepts into clear, compelling messaging for utility decision-makers, public officials, and funding partners.
✅ Owning execution of all digital campaigns including SEO/SEM, marketing automation, CRM integration, and conversion funnel optimization.
✅ Designing and maintaining investor communication materials, including pitch decks, fact sheets, and milestone announcements.
✅ Supporting capital raising and corporate development through strategic positioning and narrative development.
✅ Building, mentoring, and scaling a high-performing marketing team.
✅ Establishing collaborative processes with sales, product, and executive stakeholders.
✅ Owning the marketing budget and ensuring resource allocation delivers measurable outcomes
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with a strong technical background.
🎯 Required Qualifications
Education: Bachelor's or Master’s degree in Marketing, Communications, Business, or a technical discipline.
Experience: Minimum 5-7 years of B2B marketing leadership experience in deep tech, energy, telecommunications, industrial SaaS, or infrastructure-related sectors.
Required Skills:
- Strong content development background with ability to create and oversee materials tailored to utility, government, or enterprise audiences.
- Proven success in strategic messaging, demand generation, and investor communications.
- Familiarity with grid, energy, or critical infrastructure industries is highly preferred.
- Hands-on experience with modern marketing platforms (e.g., HubSpot, Salesforce, Google Analytics, CMS).
- Exceptional writing, editing, and presentation skills- comfortable communicating at both executive and technical levels.
- Strong team leadership and cross-functional collaboration skills.
Preferred Skills:
- Experience working directly with utilities, regulators, or public-private partnerships.
- Background in media relations or corporate communications.
- Familiarity with regulatory frameworks or industry associations in the energy space.
ASSUMPTION: Given the technical nature of Corinex's products and services, candidates with relevant industry experience and strong technical communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Marketing role in Vancouver with 5-10 years of experience, the estimated salary range is CAD 120,000 - 160,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee assistance program
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Corinex operates in the information technology and services sector, focusing on smart grid and network communications solutions.
Company Size: Corinex has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Corinex was founded in 1999 and has since grown to become a leading provider of BPL-based grid flexibility solutions.
Company Description:
- Corinex enables the digitalization of the distribution system where energy consumers connect, maintaining network capacities and steering low-carbon technologies (LCTs) to consume local generation.
- The company's grid asset management solution utilizes existing grid infrastructure and enables edge computing, high-speed transmission, real-time grid performance data, device management, and security at the edge of the grid.
- Corinex's broadband end-to-end solution integrates distributed energy devices and enables real-time energy data, analytics, and predictive models with the highest level of security.
Company Specialties:
- Smart grid
- Network communications
- Smart metering
- Meter data management
- Broadband over power line (BPL)
- Demand management
- Smart energy networks
- Utility network management
- Advanced metering infrastructure (AMI)
- Powerline
- Elements management software (EMS)
- IOT management
- Grid flexibility and grid constraints
Company Website: http://www.corinex.com
ASSUMPTION: Corinex's focus on innovative, market-validated technology and global decarbonization efforts creates an exciting work environment for passionate professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another executive-level stakeholder.
Reporting Structure: The Director of Marketing will oversee a marketing team and collaborate with sales, product, and executive stakeholders.
Work Arrangement: This role is hybrid, with on-site work required in Vancouver and remote flexibility available.
Growth Opportunities:
- As Corinex continues to grow, there may be opportunities for the Director of Marketing to expand their team or take on additional responsibilities.
- With experience and strong performance, candidates may progress to executive-level roles within the company.
- Corinex's focus on innovation and global expansion presents opportunities for professional development and career growth.
ASSUMPTION: Given Corinex's growth trajectory and focus on innovation, this role offers strong potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Corinex's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 900 - 1090 W Georgia St, Vancouver, British Columbia V6E 3V7, CA
Geographic Context:
- Vancouver is a coastal city in western Canada, known for its mild climate, natural beauty, and vibrant cultural scene.
- The city is home to a diverse range of industries, including technology, film, and tourism.
- Vancouver's strong economy and high quality of life make it an attractive location for professionals.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible remote work options available.
ASSUMPTION: Corinex's hybrid work arrangement and modern office environment provide a balanced and productive work-life experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with marketing team members and executive stakeholders
- Final interview with the CEO
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Technical communication skills and industry knowledge
- Leadership and team management abilities
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in deep tech or energy sectors.
- Demonstrate your understanding of Corinex's products and services, and how your skills and experience align with the role's requirements.
- Prepare examples of your content strategy, digital marketing campaigns, and investor communications to showcase during the interview process.
ATS Keywords: B2B marketing, content strategy, digital marketing, demand generation, investor communications, team management, cross-functional leadership, grid management, marketing automation, SEO/SEM, CRM integration
ASSUMPTION: Corinex's interview process is designed to assess candidates' strategic thinking, technical communication skills, and cultural fit, with a focus on finding the best fit for the company's growing team.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- Content Management Systems (CMS)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with modern marketing platforms and tools is essential for success in this role, as they are integral to executing marketing strategies and managing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Sustainability
Work Style:
- Fast-paced and dynamic
- Entrepreneurial and collaborative
- Focused on making a global impact
- Committed to work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about making a global impact through innovative technology?
- Do you enjoy working collaboratively and leading teams to achieve common goals?
- Are you comfortable communicating at both executive and technical levels?
- Do you value work-life balance and flexibility in your work arrangements?
ASSUMPTION: Corinex's entrepreneurial spirit, focus on innovation, and commitment to work-life balance create a unique and engaging work environment for the right candidate.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities.
- Communicating complex technical concepts to non-technical stakeholders may present challenges that require strong communication skills and strategic thinking.
- Managing a team and collaborating with various stakeholders may require strong leadership and interpersonal skills.
- Working in a hybrid environment may require self-motivation and time management skills to balance remote and on-site work effectively.
ASSUMPTION: While Corinex offers a unique and engaging work environment, candidates should be prepared to face challenges that come with working in a fast-paced, dynamic, and collaborative setting.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position requires a stronger focus on technical communication and industry-specific knowledge.
- Corinex's focus on deep tech and energy sectors sets it apart from more consumer-facing or generalist marketing roles.
- This role offers the opportunity to work at the intersection of marketing, technology, and global decarbonization efforts, providing a unique and impactful career path.
ASSUMPTION: Candidates with relevant industry experience and a strong technical background will find Corinex's marketing director role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing a comprehensive content strategy for Corinex's suite of grid management and flexibility solutions, tailored to utility, government, and enterprise audiences.
- Executing a digital marketing campaign to generate leads and drive demand for Corinex's broadband end-to-end solution, utilizing SEO/SEM, marketing automation, and CRM integration.
- Creating investor communication materials, including pitch decks, fact sheets, and milestone announcements, to support capital raising and corporate development efforts.
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of Corinex's marketing director role, requiring a well-rounded marketing professional with strong technical communication skills.
❓ Key Questions to Ask During Interview
- How does Corinex plan to expand its global presence and market share in the coming years?
- What are the key priorities for the marketing team in the first 90 days, and how can I contribute to their successful execution?
- How does Corinex support the professional development and career growth of its marketing team members?
- What are the biggest challenges facing the grid modernization landscape, and how can Corinex's solutions address them?
- How does Corinex foster a collaborative and inclusive work environment, and what steps are taken to ensure work-life balance?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in Corinex's mission, culture, and long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in deep tech or energy sectors.
- Prepare examples of your content strategy, digital marketing campaigns, and investor communications to showcase during the interview process.
- If selected for an interview, be prepared to discuss your approach to strategic marketing, technical communication, and team leadership.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
