📌 Core Information
🔹 Job Title: Director, Marketing
🔹 Company: Nouria
🔹 Location: Worcester, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies to fuel revenue growth and enhance Nouria’s market position.
- Championing the guest experience across all digital and physical touchpoints.
- Collaborating cross-functionally to support product launches, campaigns, and guest programs.
- Managing digital and traditional advertising, loyalty, email, social, and web marketing programs.
- Overseeing analytics and reporting to communicate performance, insights, and action plans to senior leadership.
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills to drive marketing efforts that resonate with guests and deliver results.
📋 Key Responsibilities
✅ Develop and lead marketing strategies that fuel revenue growth and enhance Nouria’s market position.
✅ Champion the guest experience across all digital and physical touchpoints.
✅ Lead cross-functional marketing initiatives in collaboration with Category Management, IT, and Operations to support product launches, campaigns, and guest programs.
✅ Manage digital and traditional advertising, loyalty, email, social, and web marketing programs.
✅ Oversee analytics and reporting across all marketing efforts, communicating performance, insights, and action plans to senior leadership.
✅ Ensure the operational excellence of marketing campaigns, including vendor management, budget adherence, and execution against timelines.
✅ Use consumer insights and data to drive strategy and optimize the effectiveness of guest engagement campaigns.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
Experience: 5+ years of progressive marketing experience, with at least 3 years in a leadership role. Experience in convenience retail, QSR, or multi-unit businesses preferred.
Required Skills:
- Proven experience developing and executing marketing strategies that drive measurable results.
- A builder’s mindset—excited to develop systems, scale programs, and roll up your sleeves to get things done.
- Strong leadership presence and the ability to influence at all levels of the organization.
- Passion for the guest—relentless curiosity about their behavior, preferences, and journey.
- Ability to bridge creative storytelling with data-driven decision-making.
- Comfortable working in a fast-paced, evolving environment with high standards and accountability.
Preferred Skills:
- Experience with HubSpot or similar marketing automation platforms.
- Fluency in Spanish (spoken and written).
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results and leading teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year. This range is based on industry standards for a Director-level Marketing role in the convenience retail sector, considering the experience level and location.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on fuel and convenience store products
- Opportunities for career growth and professional development
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet deadlines or support events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically convenience stores and fuel distribution.
Company Size: 1,001-5,000 employees. Nouria is a mid-sized company with a family-owned heritage, offering a blend of stability and growth opportunities.
Founded: 1989. Nouria has been operating for over three decades, with a strong focus on growth and innovation.
Company Description:
- Nouria is a multi-generational family-owned wholesale fuel distributor, convenience store operator, and car wash operator in New England.
- The company is ranked within the top 50 largest convenience store chains in the country, operating 150+ company-operated locations throughout New England.
- Nouria is undergoing a transformation, reimagining the convenience experience through digital innovation, automation, and elevated in-store engagement.
Company Specialties:
- Wholesale fuel distribution
- Convenience store operation
- Car wash operation
- Multi-branded fuel distribution (Shell, Mobil, Irving, Sunoco, Gulf, Valero, Citgo, Phillips 66, Exxon, and multiple unbranded brands)
Company Website: www.nouriaenergy.com
ASSUMPTION: Nouria's focus on growth and innovation creates an environment where employees can have a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Vice President of Marketing.
Reporting Structure: The Marketing Director will oversee a team of marketing professionals, including managers and specialists in digital marketing, advertising, loyalty, and analytics.
Work Arrangement: This role is on-site, with the primary work location being the company's support center in Worcester, MA. However, there may be opportunities for flexibility, such as working from home occasionally or supporting events at other locations.
Growth Opportunities:
- As Nouria continues to grow and evolve, there may be opportunities for the Marketing Director to expand their team or take on additional responsibilities.
- The company's focus on innovation and digital transformation may present opportunities for the Marketing Director to explore new marketing channels and strategies.
- Nouria's commitment to employee development and career growth may provide opportunities for the Marketing Director to advance their career within the company.
ASSUMPTION: Nouria's growth and transformation present exciting opportunities for the Marketing Director to make a significant impact on the company's success and advance their career.
🌍 Location & Work Environment
Office Type: Nouria's support center is a modern, professional office environment with open-concept workspaces and dedicated meeting rooms.
Office Location(s): 326 Clark Street, Worcester, MA 01606, US
Geographic Context:
- Worcester is the second-largest city in New England, with a diverse population and a vibrant cultural scene.
- The city is home to several colleges and universities, providing a young and educated workforce.
- Worcester is centrally located in Massachusetts, with easy access to Boston, Providence, and other major cities in the region.
Work Schedule: The Marketing Director will typically work Monday through Friday, from 8:00 AM to 5:00 PM. However, the role may require additional hours to meet deadlines or support events, such as grand openings or promotions.
ASSUMPTION: Nouria's office environment is collaborative and supportive, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (Vice President of Marketing)
- In-person or virtual interview with a panel of stakeholders, including representatives from marketing, operations, and IT
- Final interview with the company's Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership presence and communication skills
- Understanding of marketing technology and analytics
- Cultural fit and alignment with Nouria's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Be prepared to discuss your experience with marketing analytics and your ability to use data to drive strategy.
- Demonstrate your understanding of the convenience retail industry and Nouria's unique position within it.
- Showcase your creativity and ability to think outside the box when it comes to marketing strategies.
ATS Keywords: Marketing strategy, digital marketing, guest experience, cross-functional collaboration, advertising management, analytics, consumer insights, leadership, data-driven decision making, organizational skills, multi-channel campaigns, budget management, creativity, problem-solving, customer behavior understanding, marketing technology
ASSUMPTION: Nouria's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's marketing team.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation platform)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Adobe Creative Suite (or similar design tools)
ASSUMPTION: Nouria uses industry-standard marketing tools and platforms to manage and optimize its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Educate: Nouria is committed to continuous learning and development for both employees and guests.
- Empower: The company encourages employees to take ownership of their roles and make decisions that drive results.
- Inspire: Nouria strives to create a positive and engaging work environment that inspires employees to do their best work.
- Incentivize: The company recognizes and rewards employees who demonstrate exceptional performance and contribute to the company's success.
- Instill Accountability: Nouria holds its employees accountable for their actions and decisions, fostering a culture of responsibility and ownership.
Work Style:
- Collaborative: Nouria's marketing team works closely together and with other departments to achieve shared goals.
- Adaptable: The company is open to new ideas and approaches, and encourages employees to think outside the box.
- Results-driven: Nouria focuses on delivering measurable results and continuously improving its marketing efforts.
Self-Assessment Questions:
- Do you align with Nouria's five team-centric pillars (educate, empower, inspire, incentivize, and instill accountability)?
- Are you comfortable working in a fast-paced, evolving environment with high standards and accountability?
- Do you have a proven track record of driving results and leading teams in a marketing role?
ASSUMPTION: Nouria's culture is built on a foundation of continuous learning, collaboration, and results-driven performance, with a focus on empowering employees to make decisions that drive the company's success.
⚠️ Potential Challenges
- Managing a team in a fast-paced, evolving environment with high standards and accountability.
- Balancing creative storytelling with data-driven decision-making to optimize marketing efforts.
- Collaborating effectively with cross-functional teams, including category management, IT, and operations.
- Adapting to changes in the convenience retail industry and consumer behavior.
ASSUMPTION: Nouria's transformation and growth present both opportunities and challenges for the Marketing Director, requiring a strategic mindset, strong leadership skills, and the ability to adapt to change.
📈 Similar Roles Comparison
- Unlike other marketing director roles in convenience retail, this position offers the opportunity to lead a transformation and reimagine the convenience experience through digital innovation and automation.
- The convenience retail industry is competitive and evolving, with a focus on digital engagement and personalization.
- Career growth opportunities may include expanding the marketing team or taking on additional responsibilities as Nouria continues to grow and evolve.
ASSUMPTION: Nouria's marketing director role presents unique opportunities and challenges compared to similar roles in the convenience retail industry, with a focus on transformation, innovation, and growth.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new convenience store concept, including branding, advertising, and in-store promotions.
- Optimizing digital marketing efforts to improve online-to-offline attribution and drive foot traffic to convenience stores.
- Collaborating with category management to develop and execute marketing campaigns for new product launches, such as made-to-order meals or fresh food offerings.
ASSUMPTION: Nouria's marketing director role offers the opportunity to work on high-impact projects that drive revenue growth and enhance the company's market position.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the next 3-5 years, and how this role fits into those plans?
- How does Nouria support the professional development and career growth of its marketing team members?
- Can you provide examples of how Nouria's marketing team has adapted to changes in the convenience retail industry or consumer behavior?
- How does Nouria measure the success of its marketing efforts, and how is that information used to inform strategy and optimize performance?
- What is the company's approach to work-life balance, and how does that manifest in the marketing team's day-to-day operations?
ASSUMPTION: Nouria's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://nouria.wd1.myworkdayjobs.com/nec/job/Worcester-MA/Director--Marketing_R15749
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, leadership, and data-driven decision-making.
- Prepare for your interviews by researching Nouria's company culture, values, and marketing strategies, and be ready to discuss your experience with marketing analytics and consumer insights.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
