Director, Marketing

📌 Core Information

🔹 Job Title: Director, Marketing

🔹 Company: Element Science

🔹 Location: San Francisco, CA

🔹 Job Type: Hybrid

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading commercial marketing function for product launch
• Driving market development, provider engagement, and product adoption
• Owning both upstream strategy and downstream execution
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a strategic mindset with hands-on execution capability, as the only marketing lead at this pivotal stage.

📋 Key Responsibilities

✅ Lead market development strategy, including segmentation, targeting, and positioning for early adopters

✅ Own voice-of-customer (VOC) research to inform product messaging, differentiation, and commercial readiness

✅ Collaborate cross-functionally with Clinical, Medical, R&D, and Regulatory to ensure market needs are embedded in product roadmap decisions

✅ Contribute to pricing and reimbursement strategy, leveraging early field insights and customer input

✅ Create and manage all marketing assets, including sales tools, training decks, provider education materials, and patient collateral

✅ Build integrated go-to-market campaigns across digital, field, and in-person channels—aligned with regulatory standards

✅ Partner closely with Sales, Clinical, and Customer Experience teams to support launch readiness and drive adoption in early markets

✅ Own brand development and narrative across the company’s external voice

✅ Identify key referral patterns, whitespace, and activation opportunities across launch geographies

✅ Support early KOL engagement, site activation, and speaker programs

✅ Define and track commercial KPIs (e.g., adoption, adherence, NPS) to inform iterative strategy and resource planning

ASSUMPTION: This role requires a strong analytical mindset to translate data into insights and execute on performance metrics.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA or advanced degree preferred, ideally with a focus in marketing, healthcare, or business strategy

Experience: 8–12 years of progressive marketing experience in healthcare, MedTech, diagnostics, or life sciences, with a strong emphasis on regulated markets

Required Skills:

• Strategic thinking and hands-on executional capability
• Deep understanding of provider and patient dynamics in complex care pathways
• Excellent communication skills with a natural storytelling ability
• Proven leadership in cross-functional settings, with the ability to influence, mentor, and collaborate effectively across teams
• Strong analytical mindset
• High emotional intelligence and sound judgment

Preferred Skills:

• Experience launching and commercializing Class II or III medical devices, ideally in cardiovascular or wearable technologies

ASSUMPTION: Candidates with experience in regulated markets and launch-stage environments are highly desirable.

💰 Compensation & Benefits

Salary Range: $190,000 - $210,000 per year

Benefits:

• Stock Options
• 90% employer-paid medical, dental, and vision insurance
• Company-paid Basic Life Insurance
• 401(k) retirement plan (Traditional and Roth)
• Competitive Paid Time Off
• Paid Holidays
• FSA (Flexible Spending Accounts)
• HSA (Health Savings Account)
• Employee Assistance Program through PEO

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the company's established pay range and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Element Science is a San-Francisco based medical device and digital health start-up
• Develops lifesaving wearable solutions designed to deliver an outstanding patient experience
• Focuses on developing solutions that address leading causes of death and hospitalization due to heart disease

Company Specialties:

• Medical Device

Company Website: http://www.elementscience.com

ASSUMPTION: Element Science is a growing company with a focus on improving and saving the lives of patients.

📊 Role Analysis

Career Level: Senior-level role with strategic and operational responsibilities

Reporting Structure: This role reports directly to the CEO and works cross-functionally with various teams

Work Arrangement: Hybrid role based in San Francisco, CA office

Growth Opportunities:

• Potential to grow with the company as it expands its product offerings and market reach
• Opportunity to shape the company's marketing strategy and brand narrative
• Possibility to mentor and lead future marketing team members as the company grows

ASSUMPTION: This role offers significant growth potential as the company continues to expand and succeed in the market.

🌍 Location & Work Environment

Office Type: Hybrid office environment with on-site and remote work options

Office Location(s): 200 Kansas Street, Suite 210, San Francisco, CA 94103, US

Geographic Context:

• San Francisco, CA is a major tech hub with a high cost of living
• The city offers a diverse range of cultural, recreational, and culinary experiences
• Element Science's office is located in the Mission Bay neighborhood, close to public transportation and amenities

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with HR
• On-site or virtual interview with hiring manager and/or team members
• Final interview with CEO
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Leadership and team management capabilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare for behavioral interview questions focusing on your marketing strategy, execution, and leadership skills
• Research the company and its products to demonstrate your understanding of its mission and market position
• Be ready to discuss your approach to market development, provider engagement, and product adoption

ATS Keywords: Market development, provider engagement, product adoption, strategic thinking, marketing execution, leadership, healthcare marketing, regulated markets, launch-stage environments

ASSUMPTION: Element Science uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Market research and analytics tools (e.g., SurveyMonkey, Google Analytics)
• Design and presentation tools (e.g., Adobe Creative Suite, PowerPoint)
• Project management and collaboration tools (e.g., Asana, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Putting patients first in all decisions and actions
• Innovative: Pushing the boundaries of what's possible in medical device technology
• Collaborative: Working together to achieve common goals and drive success
• Accountable: Taking ownership of our work and delivering on our commitments

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Cross-functional and collaborative, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on continuous improvement
• Mission-driven, with a passion for improving the lives of patients

Self-Assessment Questions:

• How do you ensure that patient needs and preferences are at the center of your marketing strategies?
• Describe your experience working in a fast-paced, dynamic environment and driving results
• How do you approach collaboration and teamwork in a cross-functional setting?
• Can you provide an example of a time when you used data to inform a strategic marketing decision?
• How do you stay up-to-date with industry trends and best practices in healthcare marketing?

ASSUMPTION: Element Science values candidates who align with their mission, values, and work style, and who can demonstrate a strong cultural fit.

⚠️ Potential Challenges

• Working in a fast-paced, high-ambiguity environment with tight deadlines
• Navigating a complex and regulated market for medical devices
• Balancing upstream strategy and downstream execution responsibilities
• Managing a hybrid work arrangement with both on-site and remote team members

ASSUMPTION: These challenges require a high level of adaptability, strategic thinking, and strong project management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the commercial launch of a lifesaving wearable medical device for heart disease patients
• Compared to traditional medical device marketing roles, this position requires a stronger emphasis on regulated markets and launch-stage environments
• Career progression may involve moving into a more senior marketing leadership role as the company grows and expands its product offerings

ASSUMPTION: This role offers a unique opportunity to work at the intersection of medical device technology, digital health, and lifesaving therapies.

📝 Sample Projects

• Developing a go-to-market strategy for a wearable patch defibrillator targeted at high-risk heart disease patients
• Conducting market research to understand provider and patient dynamics in complex care pathways for heart disease
• Creating and managing marketing assets, including sales tools, training decks, provider education materials, and patient collateral

ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the company approach collaboration and information sharing between marketing and other cross-functional teams?
• What are the key priorities for the first 90 days in this role, and how will my work align with the company's overall goals?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions focusing on your marketing strategy, execution, and leadership skills
• Research the company and its products to demonstrate your understanding of its mission and market position
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.